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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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The theory of communication with foreigners in nursing process
Heitzerová, Ilona ; Kutnohorská, Jana (advisor) ; Skorunka, David (referee) ; Švarcová, Eva (referee)
Bachelor thesis disserts on basic conceptions connected with communication in a plain field, related to communication with foreigners, multicultural themes and conceptions applicable to a labour. This thesis also deals with specifics of a nursing care for mothers - foreigners and there is a conceptual model of Madeleine Leininger mentioned there. There is information about Vietnamese, Bulgarian, Ukrainian and Nigerian culture, religion and characteristics of those national minorities included in this thesis. Integral part of Bachelor thesis is qualitative research solution, focused on communication, language skills and understanding of the problem and approach to the clients - foreigners with regard to nursing care during the labour. The examinated are mothers - foreigners, which gave births in the maternity ward of Podripska hospital in Roudnice n. L.
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Diversity and intercultural aspects of the functioning of a company
Tetenková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.
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Marketing plan
Nosálová, Lucie ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The goal of this thesis is to detect errors in the management of small family business, which basically does not use marketing. Following this finding should be to build an effective marketing plan. The diploma thesis is divided into theoretical part, which forms the basis for the analytical part. In the analytical part is described the company and there are also detect errors in the management that are caused by faulty marketing. To achieve results it is important to use several different types of analysis on which it is necessary to set new marketing goals, strategies, changes and projects. The aim is to provide business information and convince him that use of good marketing communication should lead to improve management efficiency and ultimatem increase profitability of the company, without the need to break away from the corporate goal of maximum efforts to build a pro-customer oriented service.
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Managerial skills
Červinková, Barbora ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
The theoretical basis of this thesis explains the terms closely associated with the management and managerial skills. Introductory part relates to approach the concept itself and the executive management, we are further broken down managerial functions, which are continuously illuminates to describe other skills, such as communication, goal setting, skills and coaching. The main point is to approach the concepts of soft and hard skills that managers should possess, or which should in the course of his practice to learn. Only by careful control of both of these groups of skills can lead to good organization. For a clearer explanation of the managerial skills included graphic view, which approximates the distribution of skills. In the second part, a practical part, described the situation with the existing skills of managers in the selected company. Thanks to the questionnaire, it is possible to measure the current level of acquired skills of managers at three levels and can be evaluated, what is the interest of improving individual skills, or whether managers feel sufficiently qualified for their job positions.
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Information content in vocalization of guinea pigs (Cavia porcellus): individual distinction and recognition of predators
Baklová, Aneta ; Baranyiová, Eva (advisor) ; František, František (referee)
Guinea pigs represent domesticated precocious rodents which became common pets. From the first day after birth they are fully vocal. This thesis was devoted
to the vocalization of pups. The aim of the thesis was to 1) determine the age when the vocal individuality in whistle sound is demonstrable; 2) test possible ultrasonic signals emitted by young guinea pigs; 3) study the antipredator reactions and alarm calls to aerial (bird of prey) and terrestrial (dog) predators and human (control test).
A total of 16 guinea pig pups were tested for vocal individuality, 28 pups
for ultrasonic vocalization and 27 adolescents for predator recognition. When testing vocal ontogeny during the first 9 days after birth, I observed changes in temporal, frequency and parameter of intensity . When I test vocal individuality by cross-validated discriminant function analysis (DFA) based on ten acoustic parameters, calls were classified to correct animals with following success: day 1 = 71.9%, day 3 = 58.8%, day 5 = 53.10%, day 7 = 50.60% and day 9 = 63.10%. The highest frequency in whistle was 30.03 kHz. In predator discrimination reactions as freezing, fleeing and vigilance were observed. In the presence of dog, guinea pigs reacted for the longest time and most frequently by freezing. When confronted with a bird of prey, I observed for a longest time and most often fleeing and then freezing. When exposed to a human, guinea pigs showed mostly vigilance. Almost no vocalization was observed except for two events
of alarm calls - drrr as in the presence of dog and chirrup as reaction to bird of prey.
The following conclusions can be drawn from the presented results: 1) vocal individuality of guinea pigs is demonstrable immediately after birth and the rate
of individually different vocal parameters changes with age; 2) guinea pigs are able
to produce sound up to 30 kHz, i.e. within the ultrasound range, but signals of high frequencies are not crucial for their communication; 3) guinea pigs discriminate between terrestrial and aerial predators, but they emit alarm calls rather rarely.
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Microbiota of the digestive tract of bees and related insect and the influencing facftors
Hroncová, Zuzana ; Havlík, Jaroslav (advisor) ; Kalous, Lukáš (referee)
This thesis consists of six research chapters, out of which, five have already been published in research journals, 1 is in the process of submission and the last chapter presents original unpublished confidential data in the process of manuscript preparation.
The research presented in this thesis concerns the complex mechanisms of bees and wasps immune system focused on microbiota as component of immunity. As shown in the introduction, highly social and managed species of bees like honey bees and bumble bees, play key roles in natural and agricultural ecosystems worldwide. Recent losses of bees have been attributed to pesticide exposure, poor nutrition, increased parasite loads and habitat degradation. Over the past several years, governments, beekeepers, and the general public worldwide have become concerned by increased losses of honey bee colonies, calling for more research on how to keep colonies healthy. Our main aim was to explore the complex mechanisms of bees and related species gut bacterial populations, their links to insect immunity and investigate the opportunities for an intervention. Part of our aim was to characterise the bumble bee and wasp gut microbiota using 16S RNA sequencing in a search for potentially novel bacterial species.
We have tried to explain how microbiome interacts with the host and showed that major members of these communities appear to benefit the host. The simple gut communities of social bees present ideal model systems to investigate the underlying evolutionary and genetic processes of such interactions. Information based on our results may help in the design of proper probiotic supplementation strategies with respect to physiological conditions in the honey bee gut.
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Use of social network Facebook as an educational resource in the teaching
Kaiserová, Martina ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The objective of the bachelor thesis is to introduce the social network Facebook in the educational and training process and to indicate specific procedures for teaching of the subject Information and Communication technologies. The theoretical part defines the terms such as didactics of technical subjects, educational and training objectives, teaching forms and methods, as well as history and types of social networks with particular emphasis on the social network Facebook. The practical part is divided into several subsections. The introduction describes specific procedures for the use of the social network Facebook in the subject of Information and Communication technologies. The following part contains the survey on satisfaction with using Facebook in teaching conducted with the technical-vocational secondary school students and individual interviews with the teachers providing their position to the use of Facebook when teaching. Partial modifications have been recommended based on the lessons learned which should make the achieving of educational and training objectives easier when using Facebook.
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