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Public awareness of the work of midwives
REICHLOVÁ, Markéta
This Bachelor Dissertation aims to address problems general public has in understanding of a midwife's work and midwifery profession. This is currently a hot topic due to changes in midwifery today. This work concentrates not only on public information about the work of a midwife but also on all wider aspects her work. The main aim is to map the knowledge of current public information about midwifery in general. From that knowledge a question arises: How does general public understands the role of a midwife? Work and role of the midwife is described in the theoretical part of this work and covers a period of known history to present day. A special consideration is given not only to the historical connections but also to the development of educational systems, its past and present, last but not the least, the legislation. A midwife's competences are described in terms of legislative norms currently in place in the Czech Republic as well as roles and activities of professional institutions; another section of the work is devoted to the specific aspects of the profession. This research was focused on finding the existing levels of information and knowledge, in public domain, about midwifery education, the content of a midwife's work and the areas of her involvement in healthcare. A quantitative method of research was chosen as being the most suitable for the purpose of this work. Data was acquired by using a questionnaire. The non-standardised anonymous questionnaire was aimed at adults of both sexes' without age limitations, except for the minimum age limit of 18 years. To maximise the use of the limited available time, both printed and electronic distribution was chosen to run concurrently. The research was carried out during months of February and March 2014. Research sample size was 125, 30 men and 95 women. The result of this research shows that 68 % of participants did not know that a midwife's qualifications are obtained at university, at a degree level. Knowledge ofthe range of work a midwife does is very limited. Most respondents (119) expected a midwife to be present at birth in hospital. Another, rather large section of respondents connects a midwife with care of pregnant women on antenatal courses and with teaching expectant mothers relaxation exercise techniques. A midwife's work is not generally associated with gynaecology, gynaecology ambulance service and care for the newborn. Generally, a midwife is perceived to be a doctor's assistant and helper, not as an autonomous worker making independent decisions in the medical team. It was shown also, that in reality no distinction is being made between a nurse and a midwife. One of the aims of this research was to elicit the perceptions the respondents have about the level of healthcare a midwife can offer; to find if they would be interested in having independent working midwifes and if yes, then in what areas of healthcare. Respondents had only very minimal experience with independent or private midwifes. The research has shown that it is, imperative to improve the information for general public about all aspects of midwifery. Public awareness of this is not very high. This Bachelor Dissertation has highlighted that public knowledge about midwifery is insufficient. Only when people will be sufficiently well informed about the services on offer, have awareness of a midwife's competences and knowledge of all spheres of her work, then midwifery profession will be able to extend and develop more of its services. Everyone needs to know what services are available in order to use them fully. In conclusion, this work is recommended for midwifes in active service it provides an overview of level of information people have about the service, where the weak areas are, and what are current preferred options in midwifery healthcare.

Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.

The influence of media to the public administration
Foglová, Leona ; Louda, Tomáš (advisor) ; Matula, Miloš (referee)
The bachelor thesis deals with influence of media to public opinion. The main goal of this thesis is to verify or to disprove the hypothesis of the influence of media to the public administration. The quantitative sociological research is applied for finding results of defined hypothesis. The hypothesis says: media influence public opinion and public administration. The other goal of this thesis is to discovery if factors like gender, age or educational background influence how society perceives impact of media. The questionnaire is divided into five age categories and each of them has a different number of respondents. For that reason we can not compare the results but only speculate. After evaluation and analysis of the survey is the hypothesis accepted and these factors are commented.

Time management
Hanus, Filip ; Franková, Emilie (advisor) ; Motlová, Veronika (referee)
It is of great necessity to know how to manage time. The theoretical part of this thesis is concerned with the definition of time management, its origin and evolution. It covers the basic rules of efficient time management and the principles of efficient work organization. It describes the usage of goals and their setting, circadian rhythms and their influence on our productivity and the most common factors that steal our time. Based on the analysis of time frames and half-structured interviews, the empirical part follows the lives of six university students for two weeks. Our goal is to find out how the respondents use their time, what is their knowledge of time management and also to cover the difference between students living in a room alone and students sharing a room with one or multiple roommates.

Pre-Marital Agreement as a means of protection of marital property and business
Vávrová, Eliška ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
This thesis deals with the possibilities of adjustment of marital property in the form of concluding marriage contract as a way to protect assets in case of divorce or business of one of the spouse. The aim of the work is to identify shortcomings in the current leg-islation. Based on these shortcomings suggest solution to improve the current state. According to this suggestion compile a model of marriage contract. The draft of rec-ommendation is compiled with the help of comparison with the Austrian statutory of matrimonial property relations and through questionnaire survey among students of University of Economics who have experiences with the adjustment of community property.

The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.

Interspecific hybridization in Acrocephalus warblers.
Majerová, Veronika ; Reifová, Radka (advisor) ; Kotlík, Petr (referee)
Acrocephalus warblers have gone through the adaptive radiation during last severalmillion years, which gave rise to thirty one species occupying mainly Eurasia,Africa and Australia. The majority of species are morphologically very similar,however, they differ in ecological requirements, migration strategy, and song.Interspecific hybridization seems to be quite common among Acrocephaluswarblers, not only between sister species, but also between more distantly relatedtaxa. The main goal of this study was to determine whether this hybridization leadsto gene flow between species and which factors affect the rate of interspecific geneflow. For this purpose we conducted population-genetic analysis in three Europeanspecies of the Acrocephalus warblers of the subgenus Notiocichla: reed warbler (A.scirpaceus), marsh warbler (A. palustris), and blyth's reed warbler (A. dumetorum).Our results based on the analysis of sequence data from eight nuclear loci indicate,that gene flow between the studied species occurs, but only in one direction. Thegene flow is higher between genetically more related species than betweenecologically more similar species. We also estimated that the reed warbler and themarsh warbler diverged approximately 1,1 million years ago. The blyth's warblerand ancestor of the reed and marsh warbler...

Differences between men and women in the Czech labour market
Stroukal, Dominik ; Kadeřábková, Božena (advisor) ; Pavelka, Tomáš (referee) ; Němec, Otakar (referee)
This thesis consists of five articles that apply current world research on labor economics at the Czech Republic and confirms the significant differences between men and women in this market. It shows that gender has a significant influence on the preference on the labor market and, consequently, on employment and health. First, the thesis shows that preferences are relevant determinant of career and then we study the difference in preference of salary for men and women. Subsequently it shows that gender plays a significant role in explaining the relationship between homeownership, and unemployment, as well as unemployment and health. The first chapter was able to demonstrate that the preference for a career has a positive influence on the choice of career. The influence of higher education on prioritizing career proved to be positive and significant. Probability of a career choice is reduced by the presence of children, however, is not dependent on their number, which is contrary to the theory of preferences. The second chapter shows that Czech women prefer more non-monetary rewards than men. It has also been shown that people with university education are same in the preferences of non-monetary rewards regardless of the gender of the respondents, however, compared to the world's research, the Czech higher education increases this preference. It turned out that women prefer risk less than men. The third chapter demonstrates that although the housing market undermines labor mobility and employment in the Czech Republic at the regional level, therefore, that in regions with a higher rate of home ownership is higher unemployment, at the individual level, the owners of housing are unemployed are less likely. The estimates are significantly different for men and women. Men living in owner-occupied housing have a higher likelihood of employment than women. At regional level, however, this thesis shows that the high rate of home ownership increases unemployment for both men and women, in the long run only to women. The fourth chapter showed that men transition to homeownership reduces the likelihood of unemployment next year. For women, this relationship has proved to be insignificant. In addition, as insignificant showed the opposite relationship, the transition from unemployment to the newly acquired home ownership. The last chapter shows that the change in the working status to unemployment will increase in the future probability of worse health. Influence in less than two years, however, proved to be significant. An important conclusion is that men have a significantly stronger relationship between health and unemployment than women.

Usage of unstructured data in Business Intelligence
Rakhmanova, Malika ; Šperková, Lucie (advisor) ; Karkošková, Soňa (referee)
The aim of the thesis is to identify the main trends that are occurring in the market of Business Intelligence and related to unstructured data, to describe the possibilities for integrating unstructured data, to clarify what the impact on the company have the results that can be obtained using these solutions and how generally incorporate an analysis of unstructured data into BI. Another aim is to show the current situation of processing unstructured data on the example of BI system. The thesis is divided into several parts. First part is describing of the Business Intelligence area and the basic components of Business Intelligence, as well as identifying market trends. Then, there is the next part: separating the data into structured and unstructured. Here is the part about how you can access and analyse unstructured data and what is their place in BI systems. This is the end of a block of unstructured data and the beginning of a description of the enhanced version of BI. Finally, the current market situation and BI tools, which include unstructured data, are introduced. This section provides an overview of how BI tools approach to analyse unstructured data. Existed literature, professional and freely available Internet resources are used for writing the work. The purpose is to serve as a source of information for quickly orienting in the current situation, to serve as a guide to the world of BI solutions and to show potential users what are the options and functionality of these BI solutions.

Chosen natural resources: focuses of conflicts nad its economic consequences
Sytný, Patrik ; Vošta, Milan (advisor) ; Sankot, Ondřej (referee)
The bachelor´s thesis aims to three chosen natural resources, which are petroleum, natural gas and water, and conflicts based on disputes over them. The aim of the thesis was to valorize nature of the conflicts, define their main focus and draw prospective economic consequences. Professional literature that deals with this kind of issue, was used in order to find out the true nature of the conflicts. The result is an evaluation, which has proven, that the most influental conflicts are rising over disputes over petroleum. Their economic and political impacts are very perceptible and economically measurable in the way of GDP, the total product and other economic indicators. In the thesis has been also proven that the conflicts on the basis of natural gas have similiar nature and extent as it is in the case of petroleum, even thought in a smaller amount. The least important conflicts in a meaning of economic impacts are those over water, by those has been proven, that they do not poses such an impact on economic and political situation as petroleum or natural gas nowdays.