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Electronic communication with the public sphere
Buryánek, Pavel ; Pokorný, Pavel (advisor)
Práce se zabývá vývojem elektronické komunikace s veřejnou sférou od roku 1999, mapuje možnosti komunikace mezi občany a orgány veřejné správy a určuje možnosti jejího zabezpečení. Součástí práce je i popis aktuálně zajímavých projektů a otestování některých elektronických služeb, které veřejná sféra nabízí.
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Small Size Municipality Revenues in Czech Republic
JIREKOVÁ, Kateřina
The aim of this thesis is to evaluate the system of municipality incomes in the Czech Republic with respect to specifics of small municipalities. In last few years these municipalities have become a frequently discussed topic because of their lower incomes. The legislation has been devoting to this problem since 2008 and the differences between large and small municipalities in the Czech Republic were removed. There is income analysis of all municipalities in the Czech Republic from 2000 up to 2012 in this thesis. The municipalities were divided into two groups. The first group contains small villages, defined as municipalities up to 499 inhabitants. In the second group there are other municipalities of the Czech Republic except small villages, statutory cities and the Capital City of Prague. The real data were recalculated per head for this analysis and minimum, maximum, median and arithmetic mean were found. Variability of incomes is evaluated from these results. Regression and correlation analysis is made in some groups of revenues because of finding dependence among variables. Disparity in incomes of small towns and other communities is assessed by comparing the arithmetic means and medians between groups of municipalities using a Two-Sample t-test and Mann-Whitney test. Revenue growth is evaluated determination of the trends of the time series using linear regression. Some specifics in financing small villages were found from these analyzes. There was also confirmation of the hypothesis that small municipalities have lower incomes per an inhabitant.
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Branding and rebranding
Pernikář, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The paper is focused on brand identity and its implementation. The main target
of the paper is to propose visual rules that could be used in companys communication
including the logomanual and brand tonality represented by the communication manual.
There is formed a theoretical summary and the issue of brand identity is discussed
in a context of brand building in the first part of the paper. Then, in a practical part of the
paper, is the paper focused on designing new brand for a small accommodation business.
The new new brand name, logo, company colors, fonts are designed. The author had
compiled the new logomanual and communication manual of the brand. There are few
practical applications of the new identity proposed in conclusion of practical part.
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Foreigners in the Czech Republic
Sedlecká, Anna Josefína ; Grosz, Jan (advisor) ; Milan, Milan (referee)
The thesis is focused on foreigners living in the Czech Republic. It showed the development regarding the increasing number of foreigners in our country and their integration into Czech society. The thesis described the overview of social services provided to foreigners and their communication with Czech public authorities. It takes to an account the characteristics of the biggest minorities living in the Czech Republic including Ukrainians, Slovaks and Vietnamese. The thesis brings us closer to their culture, way of living and their effort for integrating to our society.
The timeline analysis describes facts in migration development. The thesis is focused on the period from 2004 till present. Using knowledge of regression functions and their verification based on statistical hypothesis, the number of foreigners in the Czech Republic until 2020 is estimated.
The thesis also mentioned the issue of illegal migration, which occurs since 2015. It describes the causes of this migration wave. The context is characterized with regard to the situation in the European Union in response to a direct connection in the Czech Republic. The thesis includes author´s own opinion how the situation in Europe could be solved, particularly in the Czech Republic.
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The Development of Local Government in the Municipality of Chanovice
Pivodová, Markéta ; Kubálek, Michal (advisor) ; Daniela, Daniela (referee)
The thesis deals with the development of the village Chanovice located in the Pilsen region on the western edge of the Klatovy district. It has six local districts, whose history is introduced. Part called Development of demographic shows regressive development of the population and its movement. The urban structure characterizes the appearance of the village and information on economic activity added perspective on employment in the region. In following part is presented the structure of the Municipal Authority, including councilors and mayor, who are the key players in local politics and thus indicate the direction in the development of the municipality. We can also look into the municipal budget in a simple summary of revenues and expenses. A considerable role in small villages is played by local communities and associations, of which there are countless in Chanovice and thus there are presented just those they have the greatest influence on the running of the village. The important part is the performance of political actors and description of each electoral period starting after the revolution in 1990 to 2014. In this part are mentioned some conflicts with which the Municipality meets and face them. Most information was obtained from semi-structured interviews, which were conducted with representatives of local political movements and former local politicians, and based on the method of understanding interview then interpreted in this thesis.
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Political Aspects of Local Government – System of Voting of Municipal Council
Černá, Zlatuše ; Kopřiva, Radek (advisor) ; Lenka, Lenka (referee)
The thesis is concentrated on problems of municipal elections in the Czech Republic, especially the character of the elections in the context of the size of the municipality and knowledge of municipal electoral system.
The theoretical part characterizes the municipal authorities and electoral systems used for particular types of elections in the Czech Republic. Further is aimed in detail at communal electoral system and the development of municipal election legislation to year 1990.
The practical part analyzes the results of the survey and the results of the analysis of documents. At the end of the work deals with a summary of the survey results and data obtained during the census results of the election.
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Foreigners in the Czech Republic
Malchárková, Šárka ; Grosz, Jan (advisor) ; Milan, Milan (referee)
This dissertation entitled Foreigners in the Czech Republic deals with the issue of legal stay of migrants from the European Union, Iceland, Liechtenstein, Norway, Switzerland, but also other countries, so called third countries, in the Czech Republic. The author uses his experience and knowledge gained when dealing and communicating with foreigners at the Section of Asylum and Migration Politics of the Ministry of the Interior of the Czech Republic, contact site in Příbram.
The dissertation is divided into two parts. The first part is theoretical and it is based on studies of scientific literature and websites of Central Administration Offices. It contains a brief characteristics of multi-cultural and intercultural societies and focuses on the issue of communication. The main part focuses on the development of migration politics in the Czech Republic from its beginnings to date and legal aspects of foreigner residence in our country. The dissertation also lists and analyses conditions of all residence permits for individual groups of foreigners in the Czech Republic. The author elaborates on the Vietnamese community in connection with the questionnaire investigation. The practical part of the dissertation involves an analysis of foreigner residence from 1989 to date with an evaluation of statistical data and defines current changes in legislation related to foreigners along with new conditions of granting Czech citizenship. It also contains a questionnaire investigation with information on the Vietnamese minority, including reasons for residence of one of the largest minorities in the Czech Republic. One of the dissertation objectives is also to evaluate foreigner support provided by the state, but also non-profit organizations in order to propose strategies to improve migrants social status within the Czech majority society.
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Marketing communications
Kňávová, Pavla ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village.
Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction.
Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen.
Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.
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The Development of Local Government in the Municipality of Kunvald
Rek, Michal ; Čopík, Jan (advisor) ; Dušan, Dušan (referee)
This thesis deals with the development of the local government in the municipality
of Kunvald since 1989. The theoretical part describes the basic concepts related to local government, including the urban area itself its citizens, the neighbourhood authorities, communal electoral system of Czech and the electoral right. The practical part is focused on characteristics of the community, description of its history, and the definition
of the local political parties. Futhermore, it is also targeted to the local organizations
and evaluates of the socio-economic indicators of the village during its participation
in public life and local government. It is also proceed further analysis of the progression and outcome of the local elections of municipality named Kunvald from 1989 to 2014.
The analysis describes all individual candidates, political parties, electoral participation, results and arising representatives, including the characteristics of their subsequent decision-making process who's municipal political scene will be implemented
in the following election period in the organs of the municipality. In addition, the practical also describes the comparison of the results from the municipal, district, regional
and national level since 1989 to 2014. Last but not least, not only it also contains analyses of active and passive usage of the voting rights, but it also includes a description
of continuity and discontinuity of individual members of the municipal council called Kunvald.
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Waste management Karlovy Vary Airport
Sýkorová, Heda ; Mikulová, Vlastimila (advisor) ; Ivana, Ivana (referee)
This bachelor's thesis on the subject of Waste Management at Karlovy Vary Airport is divided into three main parts. The first part presents literary research that comprehensively describes the given issues from the perspectives of the valid waste management legislation of the Czech Republic, the European Union, and Karlovy Vary County. The waste streams of the Czech Republic are described, as well as the existing obligations of treating them.
The second part of this thesis focuses on summarising the available information about Karlovy Vary Airport and its waste management. With the help of statistic indicators, the development of waste management in the studied period of 2008 2015 is analysed. The analysis centres on communal and hazardous waste, as well as animal and plant by-products and their handling.
The last part of the thesis is partly theoretical, comparing the waste management of the studied territory with other international airports, and includes suggestions for improving waste management as the number of passengers increases.
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