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Ethnic minority and Roma women in the Czech Republic
Křížková, Alena
The study focuses on ethnic minorities and foreigners, and specifically on groups of women at risk of social exclusion, with an implied focus on Roma women and a focus on women immigrants from the East. Policies and access to basic rights and services are evaluated from the point of view of gender equality and multiple discrimination.

Specific features of nursing care provided to members of the Church of Scientology.
MATOUŠKOVÁ, Eva
The Church of Scientology was officially registered in Los Angeles in 1954. It is present in more than 150 countries of the world, and is professed by over 8 million people. The founder of the movement is the American author of science fiction and fiction, Laffayete Ron Hubbard, who conducted research in the sphere of the human spirit, summarised in his books "Dianetics". Later on, he focused his research on spiritual beings and their abilities. This gave rise to an applicable religious philosophy - Scientology. It has not been possible to register the Church of Scientology officially in the Czech Republic so far, and therefore it acts as the civil association of "Dianetické centrum" (the Dianetic Centre). The number of its members and sympathisers in this country is not very high, reaching approximately 800 persons. Still, it is important for us to know the differences of this minority, to be able to provide its members with nursing care corresponding to their specific needs. This subject is dealt with by the multi-cultural nursing care studying cultures and religions from the point of view of nursing practice. In connection with globalisation, this subject becomes even more topical. The national, cultural and ethnic structure of the population undergoes gradual changes and the number of foreigners legally residing in the territory of the Czech Republic keeps growing. For this reason, it is important even for nurses to be prepared and have at least the minimum knowledge of multi-cultural / trans-cultural nursing care that will enable them to provide adequate nursing care respecting the specifics in question. The objective of my thesis is to get to know the specific features of nursing care provided to members of the Church of Scientology and to establish the specific features of their life style. To meet the objectives, I set five research questions. Research question 1: Do members of the Church of Scientology have specific needs when they are being provided nursing care? Research question 2: What is the attitude of members of the Church of Scientology to the health care provided in the Czech Republic? Research question 3: Do members of the Church of Scientology have specific spiritual needs? Research question 4: What attitude do members of the Church of Scientology have towards their health? Research question 5: Do members of the Church of Scientology have a specific life style? To collect data for fulfilling my research objectives and obtaining answers to the research questions, I applied the method of qualitative research. To conduct the qualitative research I used the technique of a semi-structured interview with the members of the Church of Scientology attending the Dianetic Centre in Prague. The interview contained altogether 46 questions divided into four areas, and the participants were four men and four women of different ages and different lengths of being members of the Church. The qualitative examination established the main and most distinct specific feature in providing nursing care to members of the Church of Scientology, which is maintaining silence at the time when human mind is weakened. Further, the research showed that scientologists respect physicians and do not exclude them in cases of accidents or danger of life. They normally undergo preventive examinations and do not object to being vaccinated provided that they are supplied with sufficient information. The only exception is psychiatry. Being provided with assists constitutes the only spiritual need, and the Church of Scientology has no specifics in terms of diet. This thesis may be used as a study material for general nurses and students of nursing studies, to expand knowledge in the field of multi-cultural / trans-cultural nursing care, which will facilitate providing culture-specific nursing care to members of this religious minority.

Analysis of the bitter spirits category and the perception of the brand Becherovka Original in the czech market
Michelík, Martin ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of the thesis is to analyse the bitter alcohol drinks market and to evaluate the brand image of the Becherovka Original on the Czech market and to suggest appropriate recommendations for improvements in perception of the brand amongst the younger generation of customers. The theoretical basis is defined to understand the terms as customer behavior, consumers buying process, brand elements, brand equity, brand value and brand image. In order to achieve the main objective the primary research was carried out. The research was provided by online customer survey. Based on the collected data the whole Czech alcohol market was analysed, with emphasis on the spirits market, especially on the bitter spirits category. Also, the brands marketing strategy was analysed. At last, the perception of the brand Becherovka Original on the Czech market was analysed. The data for the analysis were obtained by the theoretical basis and by the research. The conclusion contains suggested recommendations for the future prosperity of the brand.

Culture of the Bulgarian minority in the Czech Republic in relation to the majority Czech population
Lindová, Jitka ; Dvořáková, Markéta (advisor) ; Stracený, Josef (referee)
Title: Culture of the Bulgarian minority in the Czech Republic in relation to the majority Czech population This thesis inquire into the signs of Bulgarian culture in the Czech republic, presents options and limits of its implementation in focus to interaction of Bohemian a Bulgarian cultural settings. Final discourse combines author's theoretic knowledge with empiric perception of Bulgarian community. The main emphasis of thesis is represented by overreach of cultural territory and historical contacts to contemporary reception of different ethnic minority. Importance of ethnic cultural activities support and urgency of cultural knowledge spreading are also referenced in the text below. Keywords: Bulgarian culture, Czech culture, Czech-Bulgarian relations, ethnicity, intercultural dialogue

Copyright protection of software
Vajbarová, Radka ; Holcová, Irena (advisor) ; Křesťanová, Veronika (referee)
Copyright protection of computer's programs Summary The mainly points of my thesis are to show and provide with the basic information about the legal protection of computer's programs. This is in my opinion the mainly topic. In my diploma paper I've focused on valid computer's programs legal protection based on the Czech Author Act No. 121/2000 Sb., right of authorship, related rights of authorship and the variation others rights (the right of authorship) and also supportive by criminal rights. This valid legal protection corresponds to Europe's and international law systems. The computer's programs are protected by the rights of authorship like literary work (if they fulfill the conditions mentioned in § 2 art. 1 or § 2 art. 2 rights of authorship). With respect to computer's programs the rights of authorship contain this law special § 65 and § 66 which explain the limitation of the rights. The other points of the thesis are about licence's agreements and about how to get legal computer's program. I also mentioned author's pretension following from the rights of authorship. Regarding to the discussion about protection the programs I mentioned often arguments pro and con rights of patents. Recently European Parliament closed the discussion about draft of the patent's bylaw, but I would say that this case...

Towards the Methodological Foundation of Social Capital Theory. How (not) to Measure it in the Czech Republic.
Häuberer, Julia ; Jeřábek, Hynek (advisor) ; Hendl, Jan (referee) ; Rippl, Susanne (referee)
The field of social capital still lacks a recognized general theory. Accordingly, various and sometimes inappropriate measurements are used for it. The present monograph contributes to filling in this gap and provides progress towards the creation of a formalized social capital theory. Starting with the basic concepts of social capital of Bourdieu [1983] and Coleman [1988] we derive a general definition of social capital. Social capital is a property of relationships among individuals that are a resource actors can use and benefit from. Because neither Bourdieu's nor Coleman's concepts are appropriate as a general social capital theory the more current concepts of Putnam [2000], Burt [1992] and Lin [2001] are contested for this purpose. The discussions show that we can distinguish between cultural social capital (generalized trust, norms of reciprocity) and structural social capital (networks) and that we should focus on one of the two. Thus, we focus the latter but we take into account that cultural social capital is a preconditions as well as an outcome of structural social capital. Structural social capital is further influenced by collective assets (economy and historical or technological background) and individual characteristics (gender, age or ethnicity). Access to structural social capital or social...

INSTITUTIONAL CARE
PAPÁČKOVÁ, Lucie
The aim of this bachelor thesis is to acquaint the reader with institutional care in the Czech Republic, performed in facilities belonging to the Ministry of Health, the Ministry of Labor and Social Affairs, and the Ministry of Education, Youth and Sports. Institutional care is one of the most important measures in which the State may intervene in family relationships. Minors have the legal right to secure a proper education and overall development. If the parents or family are unable to fulfill this legal claim, then the State is obliged to provide the child with an alternative rearing environment, either by assigning the child to the care of individuals or a facility for children requiring immediate assistance, and in the event of a necessity, also the most important measure: imposing institutional care. Priority is always given to individual care before institutional care, either with another individual, guardian, or foster parent. The Act also defines exactly where it's possible to proceed to extreme measures and impose institutional care. Given the severity of this measure, this decision only appertains to courts. No other governmental or non-governmental institution has such authority. This paper is aimed at introducing institutional care and the protection of children in the Czech Republic, especially highlighting the fragmentation of institutional care. The fundamental part of this paper describes the process of imposing institutional care, and especially its implementation in individual institutional facilities, differentiated according to the children's age, their physical and mental abilities, and the reasons why institutional care was decided on. The priority should always be the child's interest and welfare. This work also highlights the shortcomings of institutional care, particularly the lack of cooperation between the socio-legal protection of children and institutional facilities, the limited cooperation between government departments, the lack of suitable family recovery, and the small number of social workers and judges in the field. Finally, I also mention the achievements that brought about the transformation of institutional care, particularly the conversion to small family type facilities, surrounded by a network of services for the families of allocated children, the children themselves, and also other families who find themselves in a difficult situation. Not all children can be placed in foster care, not all families can be recovered. Especially for some older children and those who have gone through a specific life experience (abuse, repeated return from foster families), an institutional facility is an environment where they feel more secure and where they can fulfill their need to belong in a group of peers. In my work, I also want to draw attention to the current system of child care for children and youth, which does not address the period following the departure of young people from institutional care, although the stage of becoming independent is the most important for their future life.

Alternative Content in Czech Cinemas from 2007 to 2012
Dohnalová, Kamila ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
The bachelor thesis on "Alternative Content in Czech Cinemas from 2007 to 2012" deals with the new segment of the film market known as alternative content or event cinema. In the last few years, presentations of these audiovisual programs that are different from feature films show very dynamic development in digital cinemas. Characteristics of the current global event cinema market and retrospective overview of the types of alternative content are introduced for a complex understanding of the topic. The situation of Czech event cinema market is described, including the diversification and growth of the market during which the Aerofilms distribution company has recently lost its exclusivity. The thesis summarizes the current state of technology and digital cinema satellite distribution that is the future of delivering the audiovisual content. The operating methods are study of foreign and Czech literature, description of program and dramaturgy of participating entities, content analysis and participant observation.

Communication in the management of school cafeteria
Dušková, Drahomíra ; Trunda, Jiří (advisor) ; Trojanová, Irena (referee)
TITLE: Communication in the management of school cafeteria AUTHOR: Drahomíra Dušková DEPARTMENT: School management center SUPERVISOR: Mgr. Jiří Trunda ABSTRACT: Final bachelor thesis deals with internal communications in the school cafeterias and focuses on manager's communication. Survey was sent out to a total of 250 school cafeterias, from the total number of 8154 school catering facilities across the Czech Republic. Questionnaires were completed by 116 managers (directors) of school cafeterias and 259 employees. The thesis reports on the communication skills. On one side, from the perspective of managers themselves, determining their views on how they apply communication skills. And on the other side, from the perspective of employees in cafeterias, as they perceive and understand communication. Analysis of the results revealed some differing views on issues of communication between the school cafeteria managers and their employees. Some questions were perceived as critical for both sides, in other, sides answered in positive consensus in favor of successful communication skills. Further the thesis has determined that 61% of school cafeteria managers have no training or education in management. The output of this thesis is the possibility of using questionnaires in other school cafeterias KEYWORDS:...

Economic and political developement of czech borderland, the so called Sudetenland, in the times of the Great depression
Rychetský, Petr ; Stellner, František (advisor) ; Soběhart, Radek (referee)
The aim of this work is to analyze the economy of czech borderland, the so called Sudetenland, in the time of the Great depression, and following nationalistic radicalisation of german minority of inter-war Czechoslovakia. The first part of this work is dedicated to the economic potential, characteristics of the industry and social background of czech borderland. Second part brings an analysis of the influence of different process of crisis in the borderlnad and in the innerland on further german minority's radicalisation. This part aswell considers the goverment's anti-crisis steps, and their diverse impacts on the borderland and innerland. In the very last chapter there is certain space for evaluation anti-crisis policies, and also political results of the crisis on german minority in the than Czechoslovakia. This work answers the question, why the great depression led to the radicalisation of Germans in Sudetenland, and why official anti-goverment policy didn't fulfill the expectations of Germans. The work depicts, that government's desire to meet the demand of german minority came too late, and only after the awareness of direct threat. The work targets on how briliant nazi propaganda was in abusing ordinary people's misery towards it's benefit, and whether great depression was crucial feature for German's reluctance of living in Czechoslovakia.