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The analysis of efficiency of on-line communication of DOX
Černá, Veronika ; Černá, Jitka (advisor) ; Stříteský, Václav (referee)
The diploma thesis deals with the assessment of the effectiveness of on-line communication with the application for DOX Centre for Contemporary Art in Prague. It focuses on clarifying the theoretical framework of principles of social networks, mapping new trends and approaches in on-line communication and marketing. Part of the work is given to the identification of the percentage of the visitors of DOX who only search for information about exhibitions and other related program via the Internet. The emphasis is on research of the share of real customer of DOX to fan base on the Facebook social network. To make on-line communication more effective the priorities are set for various on-line channels with the tool for monitoring of mentions on the internet related to DOX. According to the fact that Facebook is an important interactive channel for DOX, there is created detailed analysis of the publications of contributions and the resulting recommendations for implementation. In conclusion, DOX expresses the contribution of the diploma thesis.
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Integrated Education of a Pupil with Special educational needs - Case Study
Habartová, Iva ; Mrkosová, Eva (advisor) ; Ptáčková, Klára (referee)
The aim of this thesis is to analyse the current situation in integrated educating of a pupil with special educational needs, or more specifically, of a child with high functioning autism combined with practical deafness. Through analysis of specialised literature, the theoretical part defines the expression integration; other definitions include hearing disability and autism as the causes limiting the pupil's inclusion in educating in a mainstream elementary school. The practical part of the thesis includes a case study - description of the pupil's case. Experience is described from the current integrated education in a special elementary school where the pupil is educated according to the Framework Educational Program for Elementary Schools, with the prospective of upcoming re-integration into the mainstream elementary school, or, as the case may be, depending on the parents' decision, his integration in an elementary school for hearing impaired children. In drawing up the case study, the following methods were applied: observation and analysis of the pupil's educational products.
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Management of education (focused on pupils health and socially disadvanteged)
Muchová, Zdeňka ; Vrzáček, Petr (advisor) ; Hradcová, Dana (referee)
The diploma thesis is focused on problems teaching of elementary school pupils with physical disadvantaged or socially disadvantaged pupils. The number of these pupils is constantly rising in ordinary schools. The present-day school reform makes it possible for schools, with their new educational programmes, to create the conditions for these pupils to individual integration into a regular classroom. The theoretic part deals with alternation in general - how people perceive it, what are its types, directing people during the change etc. Further it deals the problems of deprived or health disadvantaged pupils and their individual integration into a regular school. The practical part of thesis is attended to research investigation. By using of researching methods it analyses the present state of the integration system in one existing elementary school and it also investigates with posibilities of development and alternation. The overall output of the research is creating suggestion of the Integration developing plan.
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Theory of the Firm from the view of New Institutional Economics and some Aspects of Institutional Framework Quality in the Czech Republic
Vitík, Robert ; Sirůček, Pavel (advisor) ; Soukup, Jindřich (referee) ; Žák, Milan (referee) ; Mlčoch, Lubomír (referee)
This doctoral thesis presents the basic and the main developments of the theories of the firm rooted in Transaction Cost Theory (TCT). Since the article of Coase on the nature of the firm, this question has been elaborated by number of economists. In my point of view, I would like to introduce the last theory developed by the representative of the school called New Institutional Economics. The theory concentrates on the role of institutions. We distinguish institutions formal and informal. The formal are laws, constitution, regulations, contracts and other written rules. The informal don't require a written form and they represent informal restrictions such as rules of behaviour, conventions, traditions and habits. The main purpose of the institutions in their various forms is mainly to protect property rights, enforce voluntary contracts and establish the physical and regulatory infrastructure to facilitate economic activity. Generally, we can call them the rules of the game. They inform us about possible economic behaviour and give us basic restrictions in this sense. First -- the theoretical part of this thesis, we can find a simple model with human asset specificity based on TCT. The main proposition is that transactions with a high level of asset specificity are more probably internalised because the firm handles better such transactions compared to the market, even if asset specificity increases the cost of coordination in the firm. If the hierarchy, for example through the formation of routines, may enhance the efficiency compared to the market, we can modify the previous model. The model developed according to a Knowledge-based view assumes that asset specificity reduces transaction costs inside the firm and increases transaction costs on the market. In the conclusion of the theoretical part is discussed the reply on first formulate hypothesis if the TCT is still compatible with a newer Capability and Knowledge based view. In my opinion based on the presented arguments and views, both theories are compatible, they can answer more questions and explain more issues. The last step links the aforementioned theories into one Theory of firm boundaries. In the practical part of the thesis, I bring basic arguments about the institutional framework quality in the Czech Republic. These arguments rely on the latest studies of the international institutions such The Transparency International, The Heritage Foundation, The Kurtzman Group and mainly The World Bank. Studies reveal certain weak arrangements concerning for example the number of procedures when starting a business, complicated construction permits, rigidity of working hours, time-consuming and administrative demanding tax system, duration of judicial process which results in ineffective contract enforcement and mainly poor protection of property rights. Taking these disclosures into account we have to say that emergent transaction costs are enormous. These transaction costs influence negatively the competitiveness of the firms and the whole Czech economy. Therefore a negative response to the second hypothesis relating to the quality of the institutional framework in the Czech Republic.
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Motivation of pupils in secondary schools
NOVÁKOVÁ, Hana
The name of this thesis is "Motivation of secondary vocational school students". The first part is focused on explanation of terms. The main motivation approach and basic source of motivation are mentioned there. There are motivation reasons for the study stated in the end of this part. The practical part consists of questionary research, where the quantitative analysis has been used. The main goal of this work is to inspect the motivation of secondary vocational school students when choosing of study field with special focus on engineering and interest in technics itself.
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Educational specifics of pupils with autism
Jiříková, Adéla ; Šiška, Jan (advisor) ; Šumníková, Pavlína (referee)
This thesis deals with educational specifics of autistic pupils. In the beginning, the author describes the elemental areas of disorders within the Autism Spectrum Disorders (ASD) and the basic methods applied on work with such disordered individuals. The thesis also briefly presents the system of education of pupils and students with ASD in the Czech Republic. The core of the thesis is constituted by a description of TEACCH Program, which is thought to be the most effective method within the work with autistic students. There is also a research attached to the paper, which is grounded on informations gained from teachers and parents of pupils of the Special nursery school, Special primary school and Special school of ELPIS, where the ASD pupils are handled according to the principles of TEACCH Program. The survey was made by using the method of structured conversation and there were six subjects of the research, six particular pupils. The aim of the research was to find out, how much the treatment in school and at home varies and how are the six subjects influenced by this differences. The results should point out advantages and weaknesses of the application of TEACCH Program in the Czech Republic, show the degree of cooperation between family and school and also can serve as an inspiration for...
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Creating a multimedia program for teaching aikido
ZAHRÁDKO, Vratislav
This thesis deals with designing and creating multimedia tutorial for beginners aikido. The work is divided into a theoretical part, which deals with a brief history of Japanese martial arts, the history of Aikido and its founder Morihei Ueshiba and Aikido general characteristic . The second part is a practical, which deals with constructing educational multimedia program aikido, its software processing, including a description of the content of his work, which is accompanied by photographs of the exercises appearing in the program. Tutorial DVD includes: basic position and movements of the body, stalling and stalling technique training , walking , kneeling , training exercises and techniques for the final version of a technique for the 6th kyu.
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Možnosti využití sociálních sítí pro podporu podnikání v autoservisech
Mischaniuk, Mykhailo ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of the most popular Runet social network platforms. The third practical part provides structured view on all important aspects of social platform maintenance and behaviour. In this section, you can find the description of various views and the recommendations I give to the specific car repair service.
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Kinetic ability of boys and girls on the second grade of the primary school
Moudrá, Martina ; Kolčiterová, Jana (advisor) ; Vindušková, Jitka (referee)
THE TERM OF THE THESIS K.inetic ability ofboys and girls on the second grade ofthe primary school. THE PURPOSE OF THE THESIS The purpose of the thesis is to find a level of the kinetic efficiency in pubescence ofboys and girls and if there is any influence of subcutaneous fat on their kinetic efficiency. Next point is their interest in sport in their free time. THEMETHOD The thesis is elaborated in form of the empirie quantitative research. This research proceeds in standardized environment with minimalized outside influences (gym). Chosen group are pupils ofthe second grade ofthe primary school. CONCLUSION The conclusion of our study is that boys with higher rate of subcutaneous fat have lower the kinetic efficiency and they don't do any sport in their free time. Girls have a very similar conclusion, but girls, who were in group with average rate of subcutaneous fat, have better conclusions ofkinetic efficiency and they do sports more. KEYWORDS K.inetic efficiency, rate of subcutaneous fat, testing, kinetics, pubescence, free time activity, recreational and efficiency ofsport. Martina Moudrá, 26. června 2008 4
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