|
Důvěryhodnost informací na Internetu
Vlach, Miroslav ; Rosický, Antonín (advisor)
Práce pojednává o problému důvěryhodnosti informací vyskytujících se na Internetu. Cílem je poskytnout čtenáři pohled na vzájemné propojení informací, dat a znalostí. Dále se věnuje Internetu, kde a jakým způsobem se informace čerpají. V neposlední řadě se zabývá problematikou hodnocení a ochrany informací.
|
|
Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
|
|
Effective dashboard design in the analytical tasks of IS
Janeczková, Agata ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The thesis deals with analysing and designing an effective dashboard. By way of introduction the topics of Business Intelligence, data storages and data quality are described. Then, an overview of analytical outputs is given and the process of their formation is outlined. The basic principles of an effective design of management reports are described, with emphasis laid on the end user. The thesis focuses on important factors of efficiency, such as applicability of transferred information and the form of their transfer. The practical part concentrates on the improvement of the efficiency of a particular dashboard. Besides the rules of a correct design, knowledge of cognitive psychology is also used for this purpose. Upon an analysis of deficiencies of an existing dashboard, proposed changes are incorporated. Changes resulting in more effective transfer of information via a dashboard are based on a theoretical basis of the previous section.
|
|
Use of Interest Rate Models for Interest Rate Risk Management in the Czech Financial Market Environment
Cíchová Králová, Dana ; Arlt, Josef (advisor) ; Cipra, Tomáš (referee) ; Witzany, Jiří (referee)
The main goal of this thesis is to suggest an appropriate approach to interest rate risk modeling in the Czech financial market environment in various situations. Three distinct periods are analyzed. These periods, which are the period before the global financial crisis, period during the financial crisis and in the aftermath of the global financial crisis and calming subsequent debt crisis in the eurozone, are characterized by different evaluation of liquidity and credit risk, different relationship between financial variables and market participants and different degree of market regulations. Within this goal, an application of the BGM model in the Czech financial market environment is crucial. Use of the BGM model for the purpose of predicting a dynamics of a yield curve is not very common. This is firstly due to the fact that primary use of this model is a valuation of interest rate derivatives while ensuring the absence of arbitrage and secondly its application is relatively difficult. Nevertheless, I apply the BGM model to obtain predictions of the probability distributions of interest rates in the Czech and eurozone market environment, because its complexity, direct modeling of a yield curve based on market rates and especially a possibility of parameter estimation based on current swaptions volatilities quotations may lead to a significant improvement of predictions. This improvement was also confirmed in this thesis. Use of swaptions volatilities market quotations is especially useful in the period of unprecedented mone- tary easing and increased number of central banks and other regulators interventions into financial markets that occur after the financial crisis, because it reflects current market expectations which also include future interventions. As a consequence of underdevelopment of the Czech financial market there are no market quotations of Czech koruna denominated swaptions volatilities. I suggest their approximations based on quotations of euro denominated swaptions volatilities and also using volatilities of koruna and euro forward rates. Use of this approach ensures that predictions of the Czech yield curve dynamics contain current market expectations. To my knowledge, any other author has not presented similar application of the BGM model in the Czech financial market environment. In this thesis I further predict a Czech and Euro area money market yield curve dynamics using the CIR and the GP models as representatives of various types of interest rates models to compare these predictions with BGM predictions. I suggest a comprehensive system of three criteria, based on comparison of predicti- ons with reality, to describe a predictive power of selected models and an appropria- teness of their use in the Czech market environment during different situations in the market. This analysis shows that predictions of the Czech money market yield curve dynamics based on the BGM model demonstrate high predictive power and the best 8 quality in comparison with other models. GP model also produces relatively good qua- lity predictions. Conversely, predictions based on the CIR model as a representative of short rate model family completely failed when describing reality. In a situation when the economy allows negative rates and there is simultaneously a significant likelihood of their implementation, I recommend to obtain predictions of Czech money market yield curve dynamics using GP model which allows existence of negative interest rates. This analysis also contains a statistical test for validating the predictive power of each model and information on other tests. Berkowitz test rejects a hypothesis of accurate predictions for each model. However, this fact is common in real data testing even when using relatively good model. This fact is especially caused by difficult fulfilment of test conditions in real world. To my knowledge, such an analysis of the predictive power of selected interest rate models moreover in the Czech financial market environment has not been published yet. The last goal of this thesis is to suggest an appropriate approach to obtaining pre- dictions of Czech government bonds risk premium dynamics. I define this risk premium as a difference between government bond yields and fixed rate of CZK IRS with the same length. I apply the GP model to describe the dynamics of this indicator of the Czech Republic credit risk. In order to obtain a time series of the risk premium which are necessary for estimation of GP model parameters I firstly estimate yield curves of Czech government bonds using Svensson model for each trading day since 2005. Resulting si- mulations of risk premium show that the GP model predicts the real development of risk premiums of all maturities relatively well. Hence, the proposed approach is suitable for modeling of Czech Republic credit risk based on the use of information extracted from financial markets. I have not registered proposed approach to risk premium modeling moreover in the Czech financial market environment in other publications.
|
|
Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
|
|
Analysis and implementation process of system Prosoft for a hospital
Grečner, Eduard ; Pour, Jan (advisor) ; Fortinová, Jana (referee)
The main objective of this thesis is to analyze the information system by company Prosoft and its current state of use at a hospital in Košice. The work is divided into two parts. The first part is to elucidate the company Prosoft, as such, but also the products and services it offers. In the second part we will learn about the system requirements and the requirements from hospital to company, but the main part is to analyze the functionality of the system and a description of its implementation. The result of this work is to present useful information on an information system designed specifically for medical uses. It also suggests some improvements that would help the system to greater efficiency and popularity.
|
|
Assessment of devices used by the Armed Forces of the Czech Republic in case of radiation emergency.
LOŠKOVÁ, Romana
This Thesis deals with the option of employing the Armed Forces of the Czech Republic (ACR) when a radiation emergency is imminent. Primarily, it focuses on evaluation of selected devices designed for radiation reconnaissance; summarising of radiation protection related legislation; and study of approved procedures. At its beginning, this Thesis tracks the origin of early detection systems at the territory of the then Czechoslovak Socialist Republic and their gradual evolution into the the existing form. From the radiation emergency point of view, this nationwide system represents a priceless help for monitoring of radioactive contamination dispersion and for warning. The following part sums up basic information on what is an ionizing radiation, how it comes into being and which basic quantities describe it. This part also contains basic type distinction, description of consequences for human organism and the most significant interactions of sources of ionizing radiation that could be misused with the most probability. This specific topic is introduced here because of the subsequent part of this Thesis being named Radiological Dispersion Device, or the dirty bomb. The significant part of this Thesis is the summary and classification of related legislation. The first documents referred to are two international standards. Publication 103 the 2007 Recommendations of the International Commission on Radiological Protection is dealing, inter alia, with dosing limits determining dose levels in planned exposure situations and reference levels used for emergency exposure situations and existing exposure situations. Publication 96 Protecting People against Radiation Exposure in the Event of a Radiological Attack is more substantial for this Thesis since it partly copes with the protection of front-line units including Integrated Rescue System (IRS) components and it specifies maximum exposure time for intervening personnel. Based on the IRS Catalogue of Typical Activities (STC 01/IZS), Materialised and Verified Use of a Radiological Weapon, the ACR would be one of the intervening components in such an attack. This Thesis analyses in detail individual ACR procedures starting with activities before employment, through threat prevention, event reaction to post-event activities like decontamination followed by monitoring of personnel contamination and their health condition. The practical part deals mainly with one of the Thesis´s goals which was evaluation of selected dosimetric devices used by the military for radiation reconnaissance. For this purpose, the quantitative research processing their main parameters was applied. The analysis within a selected sample was used for comparing and the sumary index IVi then showed the status of device applicability for contemporary use in radiation emergency. The pre-defined goals of this Thesis have been met implementing the above methods. The comparison of individual devices and their evaluation in respect to their applicability in joint radiation emergency operation with other IRS components has been carried out via discussion. It has been found out that some of the devices are obsolete and do not comply with the requirements for this job. This fact reflects the reality that these devices were designed in the period of a potential nuclear war. This corresponds with their robust structure and high level of sensitivity which is not desirable for a radiation emergency. The most severe problem, however, seems to be the fact that some devices measure quantities in old, no more used, units which could cause misinterpretation. On the other hand, other devices are modern, sensitive at low levels of dose input and offer real-time information on a well organised LCD display. To answer the question of ACR´s readiness to intervene in a radiation emergency one has to say that the ACR is ready to meet its rescue and consequence management tasks at a satisfactory level.
|
|
SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
|
|
Spain as a tourist destination
Zbořilová, Kristýna ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
This Bachelor's Thesis deals with tourism in Spain. The topic is quite broad so the main aim of the thesis is to evaluate tourism in two significantly different regions - Andalusia and Basque Country. The first chapter defines terms related to tourism that are essential to coherently understand this thesis. For example, this part defines the term tourism and its typology. The second chapter focuses on tourism in all of Spain. In particular, Spain is described in terms of history and how tourism is evaluated. In addition, Spain's most attractive places are presented. The second to last, and final chapter are similar in structure in order to perform a comparison of the chapters. The first part of both chapters describes the regions. Then, tourism is evaluated by using statistics from incoming tourists. Finally, SWOT analysis is used to comprehensively evaluate the previously mentioned information.
|
|
The Problems of Acceptability of Competence of a Specialist Nurse (ARIC) to Male Urethral Catheterization
SOUKUPOVÁ, Pavla
The passing of the act on non-physician medical professions and the decree on activities of healthcare workers has brought numerous changes that are also linked to changes of nurse competences. Aim 1: To find out whether nurses with ARIC specialization perform male urethral catheterization. Aim 2: To find out whether nurses with ARIC specialization are interested in improvement of their knowledge of male urethral catheterization. Aim 3: To find out whether nurses with ARIC specialization have sufficient practical skills in male urethral catheterization. Aim 1: To find out what opinion physicians have on male urethral catheterization performed by a nurse specialized in ARIC. Aim 2: To find out whether physicians let nurses specialized in ARIC perform male urethral catheterization. The research part of the thesis was based on quantitative and qualitative research. The research results will be provided to head nurses in the hospital where the research was performed. The results might be useful for preparation of a specialization course focused on male urethral catheterization not only for nurses specialized in ARIC, but also for nurses that are interested in performing the procedure in the future, particularly as it is known that no such a course exists in the South Bohemia. The results might also be used as an input to further research.
|
guest ::
