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Marketing research of consumer demand for select company
TOMANDLOVÁ, Dana
My final work is focused on making marketing research of consumer demand for select company. The aim of my thesis was finding preferences, common positions and buying habits of consumers and on the basis of acquired data characterize target group of consumers. First I noticed definition of marketing, characterized it, describe marketing research, questionnaire and its creation and a choice of target market. Due to study of technical literature I made marketing research in the field of demand after furniture. Marketing research was realized within South Bohemia Region in the form of interview with consumers. On the basis of acquired data and their evaluation I characterized target group of consumes. At the close of my thesis I evaluated position of select company on the market with furniture products in regard of consumer demand and reviewed perspective of target group of consumers for this company.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.
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Influence of social politics on fertility rate in specific regions of Czech republic
Dvořák, Josef ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
Thesis is focused on relationship between fertility rate and tools of state support. The goal is to reveal relationship between these two factors. Partial goal is to discover specific effects of tools of state support in specific regions of Czech republic. I have aimed on research at national level and also specific regions between years 1993-2014. In order to find these relationships I used method that compares differences in development of the fertility rate. After that, I set up regression model solved by method called fixed effects. For specific regions analysis was used OLS method. Model was able to explain more than 80 % of variability. This results can be used for predicting of citizens behavior, when some changes in family allowances occurs. Main finding is, that most motivating tools are parenting allowances and child benefits.
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The Issue of Contraception and Reproductive Health Care among Young People
BŘEZKOVÁ, Markéta
The dissertation is focused on the issue of contraception and reproductive health of young people. I therefore chose this topic of my dissertation because it interests me and it is also very current topic. I have specified the research in various types of secondary schools in Cesky Krumlov. The main aim of my dissertation was to map the knowledge of hormonal contraception and proven possible differences in sexual self behaviour in adolescent girls attending different high schools in Cesky Krumlov. The research was conducted using anonymous questionnaires that were distributed to girls aged 17 to 19 years. For my dissertation, I set four hypotheses that have been statistically confirmed. The results were interesting and there had been statistically significant differences in the level of knowledge about the risks of hormonal contraception among female students of Secondary Schools and other female students of Health Secondary Schools. In addition, the Vocational School students begin sexual life before other students of Secondary schools. Also the most common method of protection at first sexual intercourse is condom, but the most preferred contraceptives in adolescent girls, regardless of the type school studied, is hormonal contraception. According to the responses of girls we can see the differences in their own sexual behaviour, which is, in most cases conscientiously. Girls, however, are not sufficiently informed about hormonal contraception they use. I would advise to bring more lectures into schools about the positives and risks of hormonal contraception in general and also about all contraceptive options.
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Transport of Dangerous Substances in the Czech Republic
VANDAS, David
The topic of the diploma written assignment is "Transport of Dangerous Substances in the Czech Republic" and it was chosen for elaboration of the wholesome view on the road, train, ship and plane transportation of the hazardous materials and mixtures. These transportations represent a possible risk of damage to life, health, property or environment for the society. Hazardous materials and mixtures nowadays are being transported in large measures and there is an assumption in the future that the volume of the transported hazardous materials and mixtures will increase. For elaboration of this written assignment three hypothesis were given: a) Legal regulations of the European Union and the Czech Republic solve the problematic of the transportation of hazardous materials and mixtures well enough. b) The public has enough information about the transportation of the hazardous chemical substances or mixtures. c) People that work in the field of the transportation of hazardous materials or mixtures are well informed about the transportation of hazardous chemical substances or mixtures. For determining whether the legal regulations solve the problematic of the transportation of hazardous materials and mixtures well enough the literary sources which deal with this issue, legal regulations of the Czech Republic and the European Union and other international agreements were used. After working through these sources it was found out that the international, the EU and Czech legal regulations or agreements solve this issue well enough and emphasis is given on convergence of legal regulations of all transportations. Implementation of international agreements and legal regulations of the European Union into the legal regulations of the Czech Republic happens in the present time very fast and without failures. For figuring out the awareness of the public and awareness of the people working in the field of the transportation of hazardous materials and mixtures for the diploma written assignment on the topic of "The Transportation of Hazardous Materials and Mixtures on the Territory of the Czech Republic" there was a quantitative research made. The quantitative research was made with the help of handed out questionnaires. The public was represented by the employees of the Regional Municipalities of the Czech Republic. Both of the groups were given the same questionnaires. The results of the questionnaire research were evaluated, expressed in percentage and statistically assessed. For the statistical assessment the double selection T-test was used to find out whether the difference between the assessed groups is statistically important. People working in the transportation of hazardous substances and mixtures have sufficient information which was confirmed by the questionnaire research. By the made statistical assessment it was found out that the difference between the groups is statistically significant and so the public does not have sufficient information related to the transportation of hazardous substances and mixtures. Due to the results of the questionnaire research and mainly that the hypothesis b) - The public has enough information about the transportation of hazardous chemical substances or mixtures was not confirmed. In the conclusion of the written assignment there are a couple of suggestions for improvement of the awareness of the public. For example as a part of education at primary and high schools and training schools where this education is already running as a part of The Protection of Human during Incidents. This education has been going on since 2003. And that is why the older people in the public are not well met with this issue and they should be introduced to it by for example a media campaign by means of short TV spots on public television channels or by means of spots that already the Independent BESIP Department of the Ministry of Transportation makes up. These spots are called Besipky.
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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Differences between men and women in the Czech labour market
Stroukal, Dominik ; Kadeřábková, Božena (advisor) ; Pavelka, Tomáš (referee) ; Němec, Otakar (referee)
This thesis consists of five articles that apply current world research on labor economics at the Czech Republic and confirms the significant differences between men and women in this market. It shows that gender has a significant influence on the preference on the labor market and, consequently, on employment and health. First, the thesis shows that preferences are relevant determinant of career and then we study the difference in preference of salary for men and women. Subsequently it shows that gender plays a significant role in explaining the relationship between homeownership, and unemployment, as well as unemployment and health. The first chapter was able to demonstrate that the preference for a career has a positive influence on the choice of career. The influence of higher education on prioritizing career proved to be positive and significant. Probability of a career choice is reduced by the presence of children, however, is not dependent on their number, which is contrary to the theory of preferences. The second chapter shows that Czech women prefer more non-monetary rewards than men. It has also been shown that people with university education are same in the preferences of non-monetary rewards regardless of the gender of the respondents, however, compared to the world's research, the Czech higher education increases this preference. It turned out that women prefer risk less than men. The third chapter demonstrates that although the housing market undermines labor mobility and employment in the Czech Republic at the regional level, therefore, that in regions with a higher rate of home ownership is higher unemployment, at the individual level, the owners of housing are unemployed are less likely. The estimates are significantly different for men and women. Men living in owner-occupied housing have a higher likelihood of employment than women. At regional level, however, this thesis shows that the high rate of home ownership increases unemployment for both men and women, in the long run only to women. The fourth chapter showed that men transition to homeownership reduces the likelihood of unemployment next year. For women, this relationship has proved to be insignificant. In addition, as insignificant showed the opposite relationship, the transition from unemployment to the newly acquired home ownership. The last chapter shows that the change in the working status to unemployment will increase in the future probability of worse health. Influence in less than two years, however, proved to be significant. An important conclusion is that men have a significantly stronger relationship between health and unemployment than women.
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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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Evaluation of State Employment Policy in the Countryside Prachaticko
ZÁHORKOVÁ, Adéla
The region of Prachaticko belongs without doubts, with its small density of population and absence of big centres, to countryside regions. Changes after November 1989 caused essential turn in structure of employment on countryside. Huge amount of inhabitants was released from agricultural production and they remained unemployed. At the same time there was not expected restoration of family farms, which were supposed to continue with tradition of Czech agricultural production. On the countryside also arose a question about investors, who had no interest to invest there, which caused another absence of working positions. Major part of countryside inhabitants is now forced to travel to work to the cities every day. These and another factors often decreases chances of countryside inhabitants to gain a job (opposite to inhabitants of cities) which could cause to the countryside inhabitants impression, that they are somehow handicapped on the labour market. The state should (as part of employment policy) accept targeted steps against issue of increasing unemployment and the countryside should have been one of the places, where these steps should have been realised with priority. In theoretical part of my bachelor Thesis I define actual state of problematic of unemployment on the Prachatice countryside. For the collection of data was used quantitative research in form of questionnaire research. Secondary was analysis of data and half-structured dialogues with people interested in the issue. The goal of questionnaire research was confirmation following hypotheses: Unemployed town people from Prachaticko region are more satisfied with state employment policy than unemployed inhabitants of Prachaticko region. Bigger dissatisfaction with state employment policy was proved within unemployed countryside inhabitants of Prachatice by 3 of 5 questions. However differences between both groups are not very big and none of the question ended with conclusive result. Secondary analysis of data showed, that the most problematic area by the point of view of unemployment is on south-east of region. There are also minor amount of working positions on the Prachaticko countryside than in the regional towns. In the context of average amount of unemployed people in Czech Republic is Prachatice region in relatively good position, but against town areas of Prachaticko region is Prachaticko countryside without doubts handicapped. Respondents most commonly think that interventions of state policy lead to the decreasing of unemployment, but not sufficiently.
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