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Marketingová strategie ART muzea pro neziskovou organizaci ART mlýn
Kozáková, Ivana
The main objective of this thesis is to develop a marketing strategy for an ART museum which is run by the non-profit organisation ART mill Bohuslavice - Kyjov. The introduction is defining the subject and the work methods used. The theoreti-cal section defines the basic concepts and tools of marketing. In the practical secti-on, the theory is applied to the non-profit organization and its permanent exhibiti-on. The aim of the thesis is to analyse the internal and external environment of the organization ART mill, including an analysis of past activities and a proposal for the ART museum marketing mix. Based on the findings the thesis recommends a suitable marketing strategy. The conclusion contains recommendations for further marketing developments for the organisation.
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History of Kupferstich-Kabinett (Collection of Prints, Drawings and Photographs) in Dresden between 1720 and 1780
Plzáková, Lucie ; Zlatohlávek, Martin (advisor) ; Otavský, Karel (referee)
The work describes history and development of Collection of Prints, Drawings and Photographs in Dresden in the years 1720 - 1780. Collection of Prints, Drawings and Photographs in Dresden was established in 1720 by Frederick Augustus I, Elector of Saxony and King of Poland (as Augustus II the Strong). The first director of Collection of Prints, Drawings and Photographs in Dresden Johann Heinrich Heucher bought a large Gottfried Wagner collection of drawings from Leipzig in 1728. Carl Heinrich Heinecken, the second director of Collection of Prints, Drawings and Photographs, cooperated with the art connoisseur and art collector Pierr Mariette from France. Collection of Prints, Drawings and Photographs in Dresden was avaible for the public in the second half of the 18. century. At the end of this work there is supplemented brief catalog of selected Drawings of the Italian masters of the 15th century from Collection of Prints, Drawings and Photographs in Dresden. These Italian drawings were a part of collection in Dresden already also in the years 1720 - 1780. Drawings are descripted and characterized there. Keywords: Dresden, Frederick Augustus I., Collection, Drawing, Italian Master.
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Methods of Automated Model Transformations in Information System Analysis
Tůma, Jakub ; Merunka, Vojtěch (advisor) ; Toman, Prokop (referee)
This doctoral dissertation thesis has impact to holistically development extension of information systems. Thesis has impact to analytical models and its transformation methods.
This thesis is focused on models Business Process Modeling Notation (BPMN) and Business Object Relational Modeling (BORM). Model BPMN is developed since 2000. Model BORM is developed since 1993 and it is older. The thesis general target was extension of holistically development of information systems. The main target was to bridge the gap between BPMN and BORM models.
This thesis was inspired by Finite State Machine (FSM). The state of the art describes approaches to models transformation. In the analytical part the mathematical formula are used to describe transformation. This part is used to base for the implementation part. The implementation part contains transformation algorithm its description and verification on the case studies. Impact of developed transformation method is validated on the comparison with the other approaches.
The targets were aimed and documented automated transformation calculus. The impact of automated BPMN and BORM models connection using transformation method. The result is method of automated transformation from BPMN model to BORM model using algorithm. The transformation method is based on the Mealy automaton.
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The original experience in the thinking of Maurice Blanchot
Pola, Petr ; Jarošová, Helena (referee) ; Ševčík, Miloš (advisor)
The aim of this work is to present the original concept of art and its experience, which a French writer and a critic Maurice Blanchot described in his work at the end of the 1940's and at the beginning of the 1950's. At this time an effort to depict literature, or art in relation to the Original experience culminates in Blanchot's work. A work of art which has its origine in the Original experience is not incorporated into structures of the world. A work of art in this sense is not a form which is to be contemplated or understood. Art connected to the Original experience is perceived like "the exile of truth". The first part of this study deals with several features of the experience of art. First of all a level is defined, by creating the distinction between the concepts of Solitude in the World and Essential Solitude, into which art and its experience belongs. Afterwards, the primary relation for a writer - relation to "qui s'ecrit" is stated. Écriture (writing) does not represent activity here, it is revealed in its pasivity as "interminable, incessant". The writing points at the most essential feature of this level: specific time character. In this time a radical transformation of the subject, its interests and its objects happens. The last chapter of the first part is directed to the concept of Image,...
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Lifting Scheme Cores for Wavelet Transform
Bařina, David ; Kälviäinen, Heikki (referee) ; Sojka, Eduard (referee) ; Zemčík, Pavel (advisor)
Práce se zaměřuje na efektivní výpočet dvourozměrné diskrétní vlnkové transformace. Současné metody jsou v práci rozšířeny v několika směrech a to tak, aby spočetly tuto transformaci v jediném průchodu, a to případně víceúrovňově, použitím kompaktního jádra. Tohle jádro dále může být vhodně přeorganizováno za účelem minimalizace užití některých prostředků. Představený přístup krásně zapadá do běžně používaných rozšíření SIMD, využívá hierarchii cache pamětí moderních procesorů a je vhodný k paralelnímu výpočtu. Prezentovaný přístup je nakonec začleněn do kompresního řetězce formátu JPEG 2000, ve kterém se ukázal být zásadně rychlejší než široce používané implementace.
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Nippon re-discovered. The image of Japan in central European modernism 1920-1940
Čapková, Helena ; Švácha, Rostislav (referee) ; Lahoda, Vojtěch (advisor)
Japanese influence on Europe was particularly strong in the period of japonism, which is widely pinned down and limited to the second half of 19th century. However, this Japanese vogue transformed into a sophisticated knowledge and admiration for Japanese art, philosophy and everyday life by the interwar period. This transformation happened within a framework of international modernity and is a subject of this text. What is the Japanese element in modernism that alludes its latent japaneseness? I argue that it is a symptom of Japanese aesthetics that deeply rooted into common consciousness by the time between the wars. The geographic focus of this paper is on Central Europe and Japan. Japanese art scene has been an active participant of international art debates since the beginning of 20th century. This dynamic situation in Japan played a crucial role in seeking the history and unique face of modernism. Many prominent artists took part in this process including the ones for Central Europe. Therefore, few case studies will be included, such as on Johannes Itten, Bedřich Feuerstein and Bruno Taut.
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Czech theatrical poster 1968-1989: visual semiotic
Sýkorová, Lenka ; Holý, Bohuslav (referee) ; Lahoda, Vojtěch (advisor)
Method of visual semiotics applied in the environment of the Czech theater-posters in the period of 1968 - 1989 discovered conscious or subconscious reflections in the works of artists cooperating on the art designs advertising the National Theatre in Prague and other Prague's stages, as E. F. Burian Theatre (Divadlo E.F.Buriana, now Divadlo Archa) and S. K. Neumann Theatre (Divadlo S. K. Neumanna, now Divadlo Pod Palmovkou). Presented text deals with question of mapping out the posters created for an official theater stage of the National Theatre in Prague in the period of normalization. It contains a list of posters published by the National theatre in Prague in the period 1968-89 and a visual collection of such posters - altogether 70 posters. As main sources of information served year-books "Czech graphic art and maps" (Česká grafika a mapy), "Bibliographic catalogue of the CSSR" (Bibliografický katalog ČSSR) published by the State Library of the CSSR, the Archives of the National Theatre, Anenské square 2, Prague 1, Archives of the Moravian Gallery in Brno, and personal archives of the artists themselves. Phenomenon of posters includes both visual and textual information, often transformed by means of a shortcut into a sign, a metaphor or a symbol. Basic structure of the explanation of the visual...
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From Radioart to Musical Theatre
Jiřička, Lukáš ; KLÍMA, Miloslav (advisor) ; NOVOTNÝ, Pavel (referee)
This dissertation From Radioart to Musical Theatre aims at showing connections between seemingly different fields ? mainly sound-drama radioart, which in German is called Hörspiel, and musical theatre. In my dissertation, I try to define the characteristics as well as structural principles of text, space, sound, voice, acting, music and body in these transdisciplinary forms and genres, which have never retained any kind of purity in the traditional sense.In the analytical and introductory historical part of my dissertation, various seemingly different areas were introduced and discussed. These areas were musical or sound theatre in its general as well as specific form and its interrelation with sound installations, performance, radioart in form of Hörspiel, musical composition and sound art. In the following chapters, I used examples of several pivotal personalities from the German speaking area skilled in musical composition as well as directing and dramatics to present for instance the influence of musical structure on composition and other performing activities or the relationship of dramatic or literary model to its scenographic adaptation. The whole issue of relationships of disparate art forms is being showed on the examples of several artists ? directing composers who create these links thanks to their activity in various fields, as they intertwine musical and performing worlds on the level of structure, motifs and dramatics. The creators of such heterogeneous artworks using the strategy of the so-called negative dramatics are inherently split personalities - Heiner Goebbels, Helmut Oehring, Olga Neuwirth and Andreas Ammer. Goebbels as well as Oehring, Neuwirth and Ammer are able to make use of their experience with musical composition and/or work for the radio in the creation of musical performances in the way that they let particular composition techniques and staging be freely influenced by the knowledge of other media. Besides the above mentioned group of artists, I mention also other significant authors from the 20th and 21st century, who dealt with radioart, musical composition, collage and montage, performance and musical theatre - Bertolt Brecht, Dziga Vertov, Emil František Burian, Walter Ruttmann, John Cage, Karlheinz Stockhausen, Dieter Schnebel, Georg Katzer, Friedrich Schenker, FM Einheit či Laurie Anderson and Georges Aperghis. Without the influence of the last fifty year-history of radioart, musical theatre would certainly not be such an important form of alternative theatre and performing art as such. Especially nowadays, when thanks to the emancipation and stressing of sound at the expense of acting a new stage language is being created within musical theatre, and the form itself transforms into yet little analysed field of the so-called postspectacular or mechanical theatre without actors.
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Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010
Vaicová, Ivana ; Dolanský, Pavel (advisor) ; Čeňková, Jana (referee)
At times, when even state-financed museums and galleries are forced to manage the entrusted financial resources responsibly, create their own profits and raise funds for their operations from other than public sources, marketing communications become an important tool for reaching out to visitors as well as potential sponsors and other supporters. It is understandable that in private organizations, which gain only a relatively small percentage of their total budget from the state grants, are the marketing activities even more important. The bachelor thesis "Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010" characterizes the DOX centre, one of the biggest czech private galleries, describes its activities, analyzes the competition, target groups, and especially its communication tools. The most important points are then summarized by a brief SWOT analysis. The contribution of the work lies mainly in the comparison of the theory of museum marketing mostly from foreign-language literature and marketing practice realized by the czech institution of DOX centre. The essence of the work consists of the analysis of the components constituting the promotional mix of the DOX centre in the given period of time, the segmentation of target groups, and the identification of...
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MUTUAL RELATION OF ACTOR'S PERSONALITY AND HIS/HER PROFESSION
Vojtková, Klára ; Šiktancová, Jaroslava (advisor) ; Korčák, Jakub (referee)
My diploma thesis could feature the subtitle: When and what the stage should learn from life, when and what and why life from the stage.
In this thesis I have tackled the impact of my study of dramatic art and of a relatively short stage experience to my personality, relations, and even attitudes. I have put myself the questions on advantages and complications introduced by my character features and by my upbringing in my actor's work; I ask myself how my attitude to theatre and dramatic art work is influenced by my religious faith, when my ambition to improve myself transforms in a paralysing self-control, and why my motive talent turns against me. I am speculating about such topics as ?actor partner?, ?eye contact with him/her?, about how blind I looked into my partner's eyes and how I have learned to draw energy from unknown eyes of new colleagues. In the third chapter a detail description is presented how I used to remove my diffidence in respect of physical contact, beginning from
a simple embrace to a passionate love scene on the stage. I write that a strong director's control need not mean submission to actors and that a lock on a partner is a method how to liven up repeated performances; I write what the graduation part of the Duchess, and the whole season on the DISK stage, really meant for me and how the atmosphere during rehearsals strongly influenced results; about the realization of a new genre ? of the musical as a stylization and recognition in the Elfriede Jelinek's ?non-theatrical theatre?, about what a spectator ? and a communication with him/her - means for me. In this thesis some ideas have been expressed that have not sounded loud to date; therefore I hope to fulfil my intention of an open and frank self-reflection.
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