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Sales promotions, its structure, economics, accounting and tax context
NOVÁKOVÁ, Jana
Tématem mé práce je podpora prodeje. Podpora prodeje je jedním z nástrojů nepřímé komunikace v marketingu. Zahrnuje soubor různých motivačních nástrojů převážně krátkodobého charakteru, vytvářených pro stimulování rychlejších nebo větších nákupů určitých výrobků či služeb. Podpora prodeje dokáže zákazníka okamžitě motivovat k uskutečnění obchodu. Její význam stále roste. Podpora prodeje proto představuje aktuální výhody, které zvláště v současné době hrají velmi významnou roli v konkurenčním boji. Podpora prodeje stejně jako ostatní nástroje propagace souvisí s finančními, účetními, daňovými a dalšími aspekty. Právě jejich vzájemná interakce představuje výsledný efekt podpory prodeje. Vše se promítá do evidence, resp. způsobu vedení účetní a daňové evidence.
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Design of Landscape Management of Horní Počernice
Barešová, Terezie ; Syrovátka, Oldřich (advisor) ; Novotná, Eliška (referee)
This bachelor thesis deals with the assessment of the current landscape management in Horní Počernice and the design of ecological measures, which can be used as a basis for comprehensive land changes of Horní Počernice. The theoretical part defines basic terms of landscaping and landscape ecology. The practical part describes the selected area including processing of ecological characteristics. Ecological measures of landscape are designed to improve the quality of life in Horní Počernice. A research was made to investigate the attitude of residents to the scenic countryside in connection with the expansion of buildings at the expense of vegetation. The conclusion contains an evaluation of the research.
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Analysis of the Motivation and Satisfaction of Employees in a firm
Gonta, Natalya ; Dvořáková, Zuzana (advisor) ; Odvárková, Markéta (referee)
The aim of this study is to analyze the motivation and satisfaction of employees at British American Tobacco Ltd. The bachelor thesis consists of two parts - theoretical and practical. The first part describes the concepts and sources of motivation, which affect the performance of employees in the company. The second part describes the aim of the research, its progress and evaluation results in respect of which was carried out to analyze the way of motivation and satisfaction of employees in the company. For the following analysis methods were used questionnaire and a personal unstructured interview. The result of the thesis is mentioned proposal for improving the motivation of employees, which has potential and could be implemented in the company.
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Potential of MIST and its influence on international trade
Gecko, Alexandr ; Bolotov, Ilya (advisor) ; Černá, Iveta (referee)
The thesis deals with the analysis of MIST markets (Mexico, Indonesia, South Korea and Turkey) in comparison to BRIC countries. The aim of the thesis is to emphasise the attractiveness and potential of MIST economies for international business and investments relating to their growing competitiveness. The first chapter introduces world trends in international trade and it describes the origin as well as the development of the group. The carried-out macroeconomic and demographic analysis in the second chapter reveals strengths and weaknesses of the MIST. The third chapter describes trade activities of the MIST and its current position in international trade. The fourth chapter analyses the entrepreneurial and investment environment of the group as well as its level of competitiveness. The carried-out research in the thesis has shown that the MIST economies represent a perspective group of developing markets with potential for trade and investment activities.
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Subsidy Support of the Sustainable Waste Management
BEDNÁŘOVÁ, Renata
The subject of the dissertation is the issue of the waste management with special emphasis on the recycling of the construction and demolition waste. The recourse is an analysis of the key instruments regulating the activities and behaviour of market operators in this field toward fulfilling all-society priorities and principles of the sustainable development, where special accent is put on the area of subsidy policies and programmes. The aim of the dissertation is to analyse and evaluate the setting of the selected subsidy programme in terms of economic and ecological efficiency with the emphasis on the assessment of the impact on the recipient. The subject of the research will be a priority axis 4 "Improvement of Waste Management and Removal of Old Environmental Burdens" within the Operational Programme Environment 2007 - 2013. In the literature review basic concepts and important definitions are defined, followed by the comprehensive and complex searches of the problematics from different angles of view. First of all, the global aspect of environmental protection is discussed, broader historical, legal, economic and political contexts, that are essential fundament for understanding the current and future challenges both globally regionally, are summarized. Hereafter, a more detailed description of the situation of the European Union is followed, then the overview is completed by a detailed view at the state of the problematics in the Czech Republic. Subsequent chapters are devoted to a detailed analysis of the waste management sector, again in terms of global, European and national standpoint, in the end the view is focused on the key issue of the dissertation problematics of construction and demolition waste. In the application part the fulfilling of the stated objective of the dissertation through four defined hypothesis is solved. Hypotheses verify the efficiency and appropriateness of the setting of the system of subsidies in the frame of the monitored programme. The emphasis is imposed on the assessment of the impact of the allocated subsidies to the private entities on their economic and environmental efficiency.
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Optimization of Gaussian Mixture Subspace Models and Related Scoring Algorithms in Speaker Verification
Glembek, Ondřej ; Brummer, Niko (referee) ; Campbell,, William (referee) ; Burget, Lukáš (advisor)
Tato práce pojednává o modelování v podprostoru parametrů směsí gaussovských rozložení pro rozpoznávání mluvčího. Práce se skládá ze tří částí. První část je věnována skórovacím metodám při použití sdružené faktorové analýzy k modelování mluvčího. Studované metody se liší převážně v tom, jak se vypořádávají s variabilitou kanálu testovacích nahrávek. Metody jsou prezentovány v souvislosti s obecnou formou funkce pravděpodobnosti pro sdruženou faktorovou analýzu a porovnány jak z hlediska přesnosti, tak i z hlediska rychlosti. Je zde prokázáno, že použití lineární aproximace pravděpodobnostní funkce dává výsledky srovnatelné se standardním vyhodnocením pravděpodobnosti při dramatickém zjednodušení matematického zápisu a tím i zvýšení rychlosti vyhodnocování. Druhá část pojednává o extrakci tzv. i-vektorů, tedy nízkodimenzionálních reprezentací nahrávek. Práce prezentuje dva přístupy ke zjednodušení extrakce. Motivací pro tuto část bylo jednak urychlení extrakce i-vektorů, jednak nasazení této úspěšné techniky na jednoduchá zařízení typu mobilní telefon, a také matematické zjednodušení umožněňující využití numerických optimalizačních metod pro diskriminativní trénování. Výsledky ukazují, že na dlouhých nahrávkách je zrychlení vykoupeno poklesem úspěšnosti rozpoznávání, avšak na krátkých nahrávkách, kde je úspěšnost rozpoznávání nízká, se rozdíly úspěšnosti stírají. Třetí část se zabývá diskriminativním trénováním v oblasti rozpoznávání mluvčího. Jsou zde shrnuty poznatky z předchozích prací zabývajících se touto problematikou. Kapitola navazuje na poznatky z předchozích dvou částí a pojednává o diskriminativním trénování parametrů extraktoru i-vektorů. Výsledky ukazují, že při klasickém trénování extraktoru a následném diskriminatviním přetrénování tyto metody zvyšují úspěšnost.
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ME AND HER (OR CREATING AN ACTING CHARACTER )
Dostálová, Pavla ; HRBEK, Daniel (advisor) ; TÖPFER, Tomáš (referee)
The thesis focuses mainly on getting to know myself as an actress. I describe my way of work on creating a character (Kačenka, Guests by Oliver Bukowski) using my four years experience on the theatre faculty. I focus mainly on the work with a text, director and acting partners. I am trying to express the moments which influenced my developement as an actor and determine how they affected my own creations. In regards with this I touch on the problematics of self-control. This thesis is mainly a self-reflection which arose from the need of working on myself in the field of acting as well as directing-dramaturgy which I currently study
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The welfare of the Czech population
Český statistický úřad
Increasingly, emphasis is placed on the subjective opinions of respondents in connection with the assessment of the living conditions of households and their members. Are the inhabitants of the Czech Republic happy with their lives? Does she feel safe around her home? What are their prospects for the future?
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The Changes of agricultural Landscape of Microregion Sedlčany in the years 1850-1943
Mašková Janotová, Šárka ; Jakubec, Ivan (advisor) ; Štemberk, Jan (referee)
The thesis is focused on the economic situation development in the Sedlčany region from the first half of the 19th century till second half of the 20th century. The period observes changes from the agrarian landscape. At the end of period of the Second Czechoslovak Republic the landscape could be described as agrarian-industrial landscape. Traditionally, the Sedlčany region is considered industrially influenced. The presented thesis deals with confirmation or disproof of this idea. The research tries to find the potential focuses of dynamic economic development. If the focuses existed in the past, the research deals with comparison economic development of the Sedlčany region with other parts of Bohemia and finds the circumstances of the development. The economic situation of this area is located into wider context of the industrialization in the Czech countries during given period. Of course, the phenomenon of industrialization process relates to many factors, such as demographic development, transportation, trade, banking, agriculture and administrative activities. The federation actions are followed up in the region. The main aim of the associations is economic development of this region. They emphasize mainly upward movement of the peasant status. Keywords Sedlčany, economic history,...
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Exchange Differences in Accountancy in an Enterprise
ŠPILAUEROVÁ, Hana
In connection with economy globalisation, international cooperation of companies and expansion of international trade, the issue of exchange rates, transfer of currencies and exchange differences concerns companies more and more. The aim of this thesis was to show in theory as well as in practice how a company transfers assets and liabilities expressed in a foreign currency into Czech crowns by means of exchange rates. In the theoretical part, methods are described how to realise this transfer and abide by legal regulations concerning this issue. Next, accounting operations are given where it comes to creation of exchange differences. Data for the practical part were provided by the enterprise ESSA Ltd. On these data, the influence of exchange differences on the company's economic results in the years 2009-2015 is shown. The method of accounting exchange differences is presented on individual cases of accounts receivable and accounts payable. For orientation in the issue, model examples of other accounting cases are given where exchange differences may arise.
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