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Development of the selected city using methods of strategic management
GRUZOVSKÁ, Sandra
The principal aim of the thesis is to evaluate the current situation of selected city by the methods of strategic management and design of optimal strategy for its further development.Fractional objectives were to determine the internal state of the city, through a summary of strengths and weaknesses, and to determine the external condition by transcrabing options, as well as threats that the city can expect. Another objective was to detect groups or organizations that affect the city or the city has a contrary effect upon them. Also, the aim was to determine the point of view of city management at their strategic management of the city and to determine the point of view of residents of the city at its course and services.
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Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.
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INSTITUTIONAL CARE
PAPÁČKOVÁ, Lucie
The aim of this bachelor thesis is to acquaint the reader with institutional care in the Czech Republic, performed in facilities belonging to the Ministry of Health, the Ministry of Labor and Social Affairs, and the Ministry of Education, Youth and Sports. Institutional care is one of the most important measures in which the State may intervene in family relationships. Minors have the legal right to secure a proper education and overall development. If the parents or family are unable to fulfill this legal claim, then the State is obliged to provide the child with an alternative rearing environment, either by assigning the child to the care of individuals or a facility for children requiring immediate assistance, and in the event of a necessity, also the most important measure: imposing institutional care. Priority is always given to individual care before institutional care, either with another individual, guardian, or foster parent. The Act also defines exactly where it's possible to proceed to extreme measures and impose institutional care. Given the severity of this measure, this decision only appertains to courts. No other governmental or non-governmental institution has such authority. This paper is aimed at introducing institutional care and the protection of children in the Czech Republic, especially highlighting the fragmentation of institutional care. The fundamental part of this paper describes the process of imposing institutional care, and especially its implementation in individual institutional facilities, differentiated according to the children's age, their physical and mental abilities, and the reasons why institutional care was decided on. The priority should always be the child's interest and welfare. This work also highlights the shortcomings of institutional care, particularly the lack of cooperation between the socio-legal protection of children and institutional facilities, the limited cooperation between government departments, the lack of suitable family recovery, and the small number of social workers and judges in the field. Finally, I also mention the achievements that brought about the transformation of institutional care, particularly the conversion to small family type facilities, surrounded by a network of services for the families of allocated children, the children themselves, and also other families who find themselves in a difficult situation. Not all children can be placed in foster care, not all families can be recovered. Especially for some older children and those who have gone through a specific life experience (abuse, repeated return from foster families), an institutional facility is an environment where they feel more secure and where they can fulfill their need to belong in a group of peers. In my work, I also want to draw attention to the current system of child care for children and youth, which does not address the period following the departure of young people from institutional care, although the stage of becoming independent is the most important for their future life.
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Plan for improvement of internet marketing of chosen engineering company
Pokorný, Zdeněk ; Hinčica, Vít (advisor) ; Olšanová, Květa (referee)
The objective of this bachelor thesis is to evaluate the contemporary usage of internet marketing by company POKORNY, spol. s r. o. and at the same time to suggest its possible further development. Within contemporary usage of internet marketing is analysed company's website on the basis of its overall quality, content and its statistical values. In connection to company's website is subsequently analysed its optimization for search engines as well. Furthermore the thesis analyse usage of 2 social networks, which are Facebook and LinkedIn. Afterwards the thesis suggest possible further development of company's internet marketing which includes recommendation to eliminate discovered current deficiencies and suggestions to start using new available tools. The result of these recommendations should be better competitiveness of the company.
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Evaluation of the educational systems in the companies in the Czech republic
Daňhelková, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
Employee education alongside with skilled employees motivated to further development is currently becoming both an important part in the development of companies and a significant competition advantage in all markets worldwide. The aim of this thesis is to analyze educational systems in Czech companies and to evaluate the educational process of employees. The thesis is divided into two parts, theoretical one and practical one. The first part deals with defining theoretical concepts related to education, the theory of corporate education and trends in corporate education. The second part is focused on the research of corporate education in Czech companies. The research is based on the internal documentation and interviews with the HR representatives in the company HOCHTIEF CZ, and interviews with experts in the field of corporate education from the company DMC management consulting.
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Turkey as a destination of international tourism
Kořínková, Kateřina ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The subject matter of my research is Turkey as a destination of international tourism. The main aim of my diploma thesis is to assess the overall standing of Turkey as a destination on the international tourism market with respect to both positive and negative externalities. The first chapter is dedicated to a theoretical definition of international tourism including the conditions of its development. The second chapter presents basic information on Turkey, current economic situation and effects of tourism on Turkish economy. In the last chapter, an international comparison is made to analyse Turkish tourism itself.
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Depositary Services
Helcl, Tomáš ; Janda, Karel (advisor) ; Veselá, Jitka (referee)
The thesis deals with the functioning of depositories in the enviroment of the Czech market from the perspective of legislative and practical. The introduction is devoted to directives that make up a harmonized legal framework and the Czech legislativ, which specifically prescribes behaving of depositories. The main part is devoted to the depositary functions, such as operating in the Czech market conditions. This part of work is focused not only on the distribution of the depositary market, but also on the collected amount of the fees, the efficiency of regulation in the real market enviroment and in the importace of depositories in the Czech market. The final section is devoted to the findings, including the final assessment of the depositaries. As a first of its kind, this thesis gives a comprehensive view of activity of depositories and their importace for the Czech market, as the depositaries represent entities that control whether funds act in accordance with the legislation. Depository oversees as to prevent fraud and to qualified investors or collective investment contributed to the further development of the capital market, which is necessary for the further development of all economic sectors.
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Networks of Actors of Regional Development in Local Action Group Pošumaví
Petříková, Lenka ; Perlín, Radim (advisor) ; Maříková, Pavlína (referee)
The thesis deals with actors'network problems of regional development in the Local Action Group Pošumaví (LAG). The aim is to assess the functioning of networks within the Local Action Group Pošumaví focusing on the existence of networks, their activity and permeability and the way and intensity of involvement of the regional development actors in those networks. In the context of the institutional framework conditions of the local action groups a questionnaire survey together with guided interviews with actors LAG were analyzed. The results show that in the current programming period, the Local Action Group Pošumaví formed the network, but the cooperation is not very intensive. On the other hand, part of the actors of the regional development want to be more involved in LAG in the future, which can lead to extending and deepening of the existing cooperation.
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Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.
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Development of electronisation of local administration of Zábřežsko micro region in relation with e-government
Filipová, Lucie ; Ulman, Miloš (advisor) ; Martin, Martin (referee)
Thesis "Development of an electronisation of local administration of Zábřežsko micro region in relation with eGovernment"examines the issues of the development of electronisation of autonomy in relation to legislation and eGovernment. The topic of the public administration has been increasingly discussed in recent years not only in the context of increasing demands for processing speed and information, but also to facilitate transparency and sub-processes in public administration. Theoretical part describes the role of eGovernment in the public administration, the process of electronisation of public administration and individual services of eGovernment (Czech POINT, data boxes, basic registers, communication infrastructure of public administration), which are being in place with municipalities. The practical part evaluates the situation of software and hardware equipment, legislatively bound on a contract software and service of eGovernment on a sample of villages Zábřežsko. On the basis of the results of the questionnaire researches are determinated recommendations for sample of 20 micro region Zábřežsko.
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