| |
|
Differences between user interface design tools
Jäger, Marcel ; Šedivá, Zuzana (advisor) ; Kupec, Michael (referee)
This thesis describes the difference between graphic editors, which are used by designers while creating design of user interfaces. In first part of this thesis are defined principles of good user interface design, which should designer follow. In next part are described differences between vector and bitmap images. In practical part are compared functions of four graphic editors. In conclusion is created table summary of these functions.
|
|
Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
|
|
Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.
|
|
Freedom of Expression and Censorship on the Internet and Social Networks
Reindl, Jan ; Čermák, Radim (advisor) ; Sova, Martin (referee)
This thesis is focused on freedom of expression and censorship on the internet and social networks. Its goal is to evaluate current situation of censorship of the internet, to describe the most often used methods of censorship and suppressing free speech, as well as methods of its circumvention. The thesis is focused on the progress of internet censorship in its shift from a tool of governmental domestic network control into a tool in the hands of multinational organizations. Some focus is also given to the importance of anonymity as a way to freedom of speech, and to the analysis of current situation and possible future outcomes. This thesis is divided into five chapters. The first one serves as an introduction into the problematics. Second chapter describes methods of internet censorship, the third one describes its circumvention. The fourth chapter looks into the current situation regarding the role of social media in terms of internet censorship and possible results of censorship as well as future evolvement. Fifth and last chapter is dedicated to research of anonymous parts of internet community that could otherwise face censorship.
|
|
Analysis of drawing contributions from the Regional Operational Programme in the Košice Region 2007 - 2013
Hupka, Peter ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
Regional policy is becoming one of the strategic priorities of the European Union after its extension. The main tools of the policy are subsidies for less advanced regions in EU. This work aims to evaluate the Regional operational programme in the Košice region during the programming period 2007 to 2013. In the theoretical part author describes the process of forming the European Union, the overall characteristics specified by EU funds and gives basic information on Slovak Republic and Košice Region. The analytical section is dedicated to the characteristics of the Regional operational program. This work compares the individual priority axes of the operational program and the successful utilization of the allocation. For an objective assessment Košice region is compared with other regions of the Slovak Republic at the level of priority axis. Based on the analysis the author reviewed the regional operational programme in the Košice region as successful with space for improvement in the fulfilment of allocations
|
|
Use of Google applications and tools in the enterprise
Fiala, Dávid ; Lorenc, Miroslav (advisor) ; Koliš, Karel (referee)
The aim of this thesis is to focus on usage of Google online applications for business and Google Analytics tool in the company TLV s.r.o. , analyse the effectivity of everyday usage and the ability to improve in-house processes. These applications and tools will be described from the perspective of their functions, which they offer. In the following parts of the thesis I will focus on alternative cloud based solutions of office applications, their costs of implementation and their advantages in comparison with Google applications. In case of Google Analytics the thesis will be focused on the rentability of this solution for TLV s.r.o. comparing the costs of online advertisements (Google AdWords) and the yield.
|
|
Application of Monte Carlo simulations in banking
Boruta, Matěj ; Teplý, Petr (advisor) ; Fučík, Vojtěch (referee)
Currently, banking is exposed to huge market risks. One of those risks is occurrence of negative interest rates in the EU. Nowadays, it is important to use sophisticated and modern measurement tools and approaches to measure and manage banking risks. One of those methods is Monte Carlo simulation. This bachelor thesis is aimed at analysis and prediction of 3-month maturity Prague Interest Offer Rate (PRIBOR) for 3, 6 and 12 months with using Monte Carlo simulations. It was found that this method is suitable for prediction market variables with low volatility. If anybody uses this method, it is necessity to have in mind all pitfalls and assumptions, that this method includes, as an adequate random generated number of scenarios, approximation of correct probability distribution, independence of dataset and not least, as far as possible, to focus on factors generating randomness of market variable and not the prices, that express rather consequences of randomness than its cause. Further, the Monte Carlo prediction was compared with prognosis of the Czech Nation Bank and it was found that Monte Carlo prediction is more accurate for short term predictions. 12-month prediction of Monte Carlo simulation discovered also possible occurrence of negative interest rate at 0,05% level of probability in compare to the Czech National Bank prognosis, where was no negative interest rate predicted.
|
|
Transformation of Network Data Reporting Process
Tolar, Tomáš ; Matuštík, Ondřej (advisor) ; Malinová, Ludmila (referee)
This thesis deals with transformation of network data reporting process in a Telecom company. The current process is MS Excel based and is inadequate and inefficient. The goal is to find the right tools and to implement them. The thesis is divided into three parts. First part is focused on theoretical background of reporting, i.e. Business Intelligence and other approaches. Second part explains general Network reporting principles and trends. In contrast with these theoretical recommendations, the actual level of the company's process is depicted. The last part of this thesis covers a practical implementation of selected applications. First, a choice is made within a variety of tools based on department's needs then the architecture is proposed and applications are implemented. The final part of the thesis provides an assessment of the benefits attained by this project.
|
|
Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
|
guest ::
