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The Model of Financial Compensation for placement of a Deep Geological Repository of Radioactive Waste in the Czech republic in period from 2010 to 2016
Englerová, Anna ; Zeman, Martin (advisor) ; Vebrová, Ludmila (referee)
Author examines a way of allocation of governmental financial resources to municipalities in locations preselected for deep geological repository. She is searching for a way how to add a motivational incentive to the process of allocation of financial resources in order to improve municipalities attitude towards deep geological repository. Hypothesis, examined in this thesis, contains two related questions. It is assumed that (1) amount and structure of financial resources can significantly affect municipalities decision making and also that (2) current mechanism of allocation of compensations is ineffective and does not create sufficient incentives. Currently (end of the year 2016), negotiations between government and municipalities are in crisis despite significant financial compensation from government nuclear account to the municipalities. This thesis have potential to change municipalities negative stance on deep geological repository through motivational model of resource allocation. Theoretical part reviews basic economic background and introduces historical, sociological, technological and economic views of radioactivity and deep geological repository. In practical part author analyzes socio-economic situation, compares evolution of transfers from government to municipalities with their attitude towards deep geological repository in time and shows that current system of resource allocation does not motivate the municipalities to change their stance on deep geological repository. That confirms second part of our hypothesis. Author also proposes a motivational model of resource alllocation. She confirms its viability by comparing it with similar models from other countries, by surveying mayors of concerned municipalities and also by examining experts opinion. Verification of the model confirmed its motivational effect. By that, first assumption of our hypothesis, that structure of resource allocation can significantly affect municipalities decision making, was confirmed.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Depositary Services
Helcl, Tomáš ; Janda, Karel (advisor) ; Veselá, Jitka (referee)
The thesis deals with the functioning of depositories in the enviroment of the Czech market from the perspective of legislative and practical. The introduction is devoted to directives that make up a harmonized legal framework and the Czech legislativ, which specifically prescribes behaving of depositories. The main part is devoted to the depositary functions, such as operating in the Czech market conditions. This part of work is focused not only on the distribution of the depositary market, but also on the collected amount of the fees, the efficiency of regulation in the real market enviroment and in the importace of depositories in the Czech market. The final section is devoted to the findings, including the final assessment of the depositaries. As a first of its kind, this thesis gives a comprehensive view of activity of depositories and their importace for the Czech market, as the depositaries represent entities that control whether funds act in accordance with the legislation. Depository oversees as to prevent fraud and to qualified investors or collective investment contributed to the further development of the capital market, which is necessary for the further development of all economic sectors.
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Animal from the Garry Winogrand´s point of view
Tvarůžka, Václav ; DVOŘÁK, Tomáš (advisor) ; Ledvina, Josef (referee)
Work is an introduction to the work of Gary Winogrand and also analysis of the issue of limited possibility of looking which manifests in the particular problem, of impossibility of looking at animal. Work is based on essay from John Berger who concludes this communication problem trough the rise of capitalism and lost connection between human and animal creature. This thing is also connected to the phenomenon of zoological garden. Work is set in this certain context and further it is analyzing the photographs from Winogrand himself and also other authors, which are dealing with affinity problems like for example problem of authenticity (in the photography with the motive of animal), which is represented by Joan Fontcuberta. Or the problem of anthropomorphization (Walt Disney).
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Hodnocení spolehlivosti lidského činitele v procesní průmyslu
Výzkumný ústav bezpečnosti práce, v.v.i.
Today, the human factor has become a common theme in many sectors of human activities. These include the military sector and the military, because improper use of weapon systems or their conscious abuse is considered a very serious threat. In terms of civilian operations are mainly operating nuclear power plants, chemical plants, air transport, but also health, where great emphasis is placed on reliability (and accuracy) of man.
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Combining carbon sequestration and biodiversity conservation : possible way to protect rain forests
Baďura, Tomáš ; Ščasný, Milan (referee) ; Melichar, Jan (advisor)
Despite the fact that forests and rain forests in particular are known for being a source of various goods and services tropical deforestation, mostly happening in developing countries, is still way over the sustainable rate. Nevertheless, due to the massive potential in reducing carbon emissions from deforestation and its importance in biodiversity conservation, rain forest are increasingly expected to play an important role in both conservation and climate change mitigation activities. Moreover, it might be possible to combine both these ecosystems services together in a synergistic way which would benefit each other. This paper will examine these issues, especially from the biodiversity conservation perspective.
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Methodology of electromobile and hybrid vehicle valuation
Kosek, Roman ; Kledus, Robert (referee) ; Panáček, Vladimír (advisor)
Thesis Methodology of electromobile and hybrid vehicle valuation focuses on these types of vehicles and their specifics in terms of valuation. It attends to the current state of technological advancement in this field, the structural differences from conventional vehicles and the current valuation methods. The aim is to propose a methodology for the valuation of this types of vehicles and its subsequent application to concrete examples.
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