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The market analysis in services industry in a small company example
ČÍŽKOVÁ, Jana
The thesis analyses the ability of competiton of a company in the service branch, in the sector of the installation electronic safeguard alarm. One of partial aims of thesis was an analyse of the historical development till the present, and an analyse of the inner and outer environment and preferences for selection theirs future suppliers. For this have been used methods of SWOT analysis and a questionnaire. The main aim was disclose and take advantage of opportunities, eliminate weak intents and limit distress.. One of the results of the thesis is choice of an acceptable agency for seeking new employees, implementation of a system for customers relationship management and institution of first step for management quality.
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The way of consumerism in the interwar Czechoslovakia nn the example of consumption of coffee, cocoa, chocolate and tea.
Syrová, Tereza ; Jakubec, Ivan (advisor) ; Jančík, Drahomír (referee) ; Štemberk, Jan (referee)
Dissertation thesis discusses the consumption of cocoa, coffee, tea and chocolate in the interwar period in the Czechoslovakia. On the basis of statistical data and examination of archival sources comes with the definition of the middle classes of the population, which those commodities consumed. The thesis shows the distribution of consumption of commodities based on the survey in blue-collar and white-collar families. Furthermore provides insight into the lives of families, distribution of their spending and the size of income. It refers to the representation of cocoa, coffee, tea and chocolate in the consumer basket and shows the elasticity of the mentioned commodities. For the central part of the research of the dissertation thesis chose the Czech territory only, because here were without difficulty accessible data sources. The Dissertation thesis clarifies the causes of consuming cocoa, coffee, tea and chocolate and concludes that each was consumed from another purpose, which resulted status of these commodities. Tea consumption has been designed especially for the higher classes of the population, chocolate bought mostly white-collar family, but over twenties speared consumption of chocolate products also among the middle and lower classes into the population. The chocolate products were subject to early 20s of the luxury tax. Cocoa was used in connection with cooking and baking, but families didnt use this product frequently. Coffee drank all layers of the population, but consumption was based on the social status of the consumer. Very frequently families consume rye coffee and chicory coffee. Dissertation thesis also highlights the regional differences between the classes, which were further intensified. Thesis examines in detail the amount of the duties of the commodity, which in the interwar period varied widely, and concludes that the duty to disproportionately increase the price of products and made it impossible for consumers to buy more of cocoa, coffee, tea and chocolate.
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Collaboration nurse and family members of patiens with brain injury
LIŠKOVÁ, Sandra
The bachelor thesis deals with the cooperation of nurses and family members of patients with brain injuries. Brain damage is among the most serious injuries a person can have. Brain injuries are the second highest cause of death after abdominal trauma. People often confuse the term head injury with brain injuries. The lasting consequences of these injuries are very severe and often fatal. The skin on the scalp can indeed bleed, but we can only talk about brain injury if there is any actual damage or suppression of the brain issue, which can have many causes.The theoretical part describes the most common injuries of the brain; changes in behavior and fatic disorder in a patient with a brain injury, nursing care of patients with brain injury, communication between the nurse, the patient and his family, and also notes the importance of the nurse patient relationship and the significance of the patient's family. In the theoretical part, we have tried to give comprehensive and understandable information about the cooperation of nurses and family members of patients with brain injuries.For the empirical part of this thesis, a qualitative investigation was chosen. We used the method of data collection in the form of semi-structured interview . The survey was carried out in February 2014. Interviews with correspondents were videotaped and subsequently transcribed and processed by categorization of data. For the process the main category and subcategories were established which are, for clarity, shown in the diagrams . The interviews with correspondents were running at the University Hospital in Motol. After the approval of the matron the research investigation was initiated . Correspondents were asked prepared questions , depending on how the conversation developed, supplementary questions were considered. Interviews with nurses and family members were done separately because of the possible influence the nurses could have upon the family members. All interviews with the nurses and the family members were conducted at the University Hospital in Motol. The duration of the interview was approximately 45 minutes. At the beginning of the meeting with the correspondent, the basis of the interview was outlined and the reason for the interview was explained. None of the corcorrespondents minded the interview being recorded. Each interview was obtained with oral consent and explanation of anonymity.During the processing of the interviews, the method of open coding was used. Each sister and family was assigned a number. Then the answers of the nurses and the family members were numbered in the interviews. The rows have been numbered due to the possibility of referring to them. This method is called "paper and pencil" because of a synoptical process. For example, a nurse said line 3 and it is displayed as N1/3. A total of one main category and seven subcategories were established in both groups of corcorrespondents . The created categories and subcategories can be seen in the diagram one and four. The individual subcategories were depicted in the empirical investigation with the addition of interviews and quotes. The interviews were recorded on a CD, which is part of the thesis.The research sample consisted of two groups. The first group of correspondents consisted of nine nurses aged 24-50 years. Six nurses of all the interviewed completed tertiary education, two correspondents studied at a college and one respondent reached secondary education. Four correspondents were from the Neurosurgical Department, two correspondents from the Department of Anesthesiology and Resuscitation (ARO) and three correspondents from the Department of Chronic Resuscitation and Intensive Care (OCHRIP). The second group of the researched sample were relatives. The second group of the study sample was made up of four relatives, in varying relation to the patient, the families were in the age range from 30 years to 68 years.
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The issue of church restitutions in Czech Republic
Novopacká, Zuzana ; Louda, Tomáš (advisor) ; Matula, Miloš (referee)
This bachelor thesis deals with the issue called church restitutions and the topic of the separation between churches and the state in the Czech Republic. Its main goal is to provide a comprehensive view on this controversial theme. The theoretical part provides basic definition of related concepts and contains a historical analysis of church property. The practical part consist of analysis of the Act. No. 428/2012 Coll. and highlights its strengths and weaknesses. It also contains some examples of contentious cases dealing with the return of church property. Based on this bachelor thesis we can say there is a many irregularities and critical points of adopted Act and we may find this topic very debatable.
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Problematics of hotels promotion and analysis of specific hotel
Juríčková, Kristína ; Mikeš, Jiří (advisor) ; Jenčková, Jiřina (referee)
Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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Marketing strategy of the company 3M in social media
Němec, Tomáš ; Halík, Jaroslav (advisor) ; Luňáčková, Michaela (referee)
Diploma thesis focus on social media as a phenomenon of modern times and their use in a marketing. I will introduce four most frequently used social media - Facebook, Instagram, Twitter and YouTube as well as an outline the possibility of their use in marketing. Marketing strategy in social media I decided to introduce through a concrete example - an international company 3M. This company I chose mainly because it operates in the market of industrial products, where online marketing is not as much used and also because it cooperates with University of Economics. After introducing the basic marketing theories and explanations of basic terms I will analyze an existing 3M marketing strategy in social media and on the basis of the analysis and obtained data I will suggest my own possible marketing strategy for the company 3M, which connects all the aforementioned social media.
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Using of the Care benefit by Users of Social services
ŠINÁKLOVÁ, Marie
The bachelor thesis deals with the widespread social benefit, the attendance allowance and problems associated with it, which implies the main objective of this work, to find out how or what for this allowance is used. This thesis consists of a theoretical and a practical part. In the theoretical part I focused mainly on the purpose, the principles and basic functions of the allowance. I have also described who is and who is not entitled to the allowance, and when such entitlement may extinguish. In this part, I also focused on what the allowance is intended for and what it has to be properly utilized for. Furthermore, I mentioned in my thesis the inspection in accordance with the Social Services Act and the means of protection applied by the state in order to prevent the abuse of the allowance. In the theoretical part, I also mentioned the history of this allowance when it still was an allowance for attending a close person. Due to the fact that the attendance allowance is intended for people who are disadvantaged in some way, I also put a chapter on disability into the theoretical part, where I gave a definition of disability, its types and forms or for example specific needs that result from such disability. In the second, practical part, the qualitative research method was applied. Data collection was conducted by questioning using the technique of a semi-controlled interview. Interviews were conducted with six communication partners that I have selected using the "snowball" method, so called accretion. The aim of this thesis was mainly to determine how or what for the attendance allowance is used by ist beneficiaries. Whether the amount of the attendance allowance is sufficient for its users to cover the costs of providing the social service. Whether users because of the low value of the attendance will be required to limit their individual needs and interests in some way. Whether users have identified some changes after the amendment of the Social Services Act. For the above objectives I tried to get the answers needed to solve the respective issue.
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Optimalization of material flow in automotive industry
Kolář, Tomáš ; Jirsák, Petr (advisor) ; Vinš, Marek (referee)
This master thesis is focussed on optimalization of material flow in an automotive company. First part introduce theoretical background. Automotive industry and its actual trends on global markets. Follows short introduction of the company where project of this thesis was executed. Main theoretical part describes concept of lean management, its tools in practical examples, but it is also focussed on philosophical approach to the work and mindset of the company. Follows the aplication part based on theoretical background. The whole project of this master thesis is focussed on specific area called PC store. At first this area is showed in context of overall material flow. Shortly there are introduced processes and areas where full material packaging flows. Follows deeper analysis and optimalization of PC store itself. There are three approaches of stock and lead time reduction applied. Last part shows the comparison of initial and future state including performed changes.
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STRAIN ENGINEERING OF THE ELECTRONIC STRUCTURE OF 2D MATERIALS
del Corro, Elena ; Peňa-Alvarez, M. ; Morales-García, A. ; Bouša, Milan ; Řáhová, Jaroslava ; Kavan, Ladislav ; Kalbáč, Martin ; Frank, Otakar
The research on graphene has attracted much attention since its first successful preparation in 2004. It possesses many unique properties, such as an extreme stiffness and strength, high electron mobility, ballistic transport even at room temperature, superior thermal conductivity and many others. The affection for graphene was followed swiftly by a keen interest in other two dimensional materials like transition metal dichalcogenides. As has been predicted and in part proven experimentally, the electronic properties of these materials can be modified by various means. The most common ones include covalent or non-covalent chemistry, electrochemical, gate or atomic doping, or quantum confinement. None of these methods has proven universal enough in terms of the devices' characteristics or scalability. However, another approach is known mechanical strain/stress, but experiments in that direction are scarce, in spite of their high promises.\nThe primary challenge consists in the understanding of the mechanical properties of 2D materials and in the ability to quantify the lattice deformation. Several techniques can be then used to apply strain to the specimens and thus to induce changes in their electronic structure. We will review their basic concepts and some of the examples so far documented experimentally and/or theoretically.
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