|
|
The impact and perception of brands to the inhabitants of Czech Republic
Savchyn, Maryana ; Říha, David (advisor) ; Kotmel, Jiří (referee)
The aim of my bachelor thesis is to find out, how the brands work to the inhabitants of Czech Republic, how to they affect them in their daily decision-making. How it is perceived and whether it is considered to be something significant has a vital role in today's world. The intention is to also test whether it is know and care about the brand list. Whether they prefer the less known products. In what areas they pay more attention to the brand. What feelings they associate with their favorite brands.
|
|
|
The effectiveness of event marketing and communications of the Red Bull company
Skandraniova, Miriam ; Vávra, Oldřich (advisor) ; Kostroun, Kryštof (referee)
The Bachelor Thesis concerning topic "The effectiveness of event marketing and communica-tions of the Red Bull company" is showing how it's possible to effectively communicate with customers and how event marketing contributes to increase the public awareness. The theoret-ical part is focused on event marketing itself, branding and marketing research. The goal of this thesis is to show how good results a company may have when it effectively communicates with its consumers. Moreover, the main content is dedicated to the Red Bull events and its participants. The thesis contains also a questionnaire which should support the assumption that these events have influence on the customers.
|
|
|
Management of private label
MRÁZIK, Miroslav
The aim of the bachelor thesis was to find out the current condition of consumer as-sociations towards retailer brands and based on the results to suggest the measures that lead to the situation improvement in the increasing sales field as well as in the creation of consumer associations towards these brands. These associations were examined in relation to the Tesco brands. The first part summarizes the theoretical background in the brand management, mar-keting, marketing research, and private brands. The information was drawn from the literature and websites that deal with the topic. The second part focuses on identifying information that was needed to build the questionnaire and testing its original version which was relevant to determine the clarity of the respondents. This was followed by the final version of the questionnaire. The next part first presents a basic sample of the survey and then it evaluates the re-sults and facts based on the survey. This is followed by the measurement proposals in the form of strengthening the leaflets promoting of retailer brands and making more available the discount tokens. These measurements ought to increase the knowledge of the private brands and to remove erroneous perception of some of their categories.
|
|
|
Brand perception
KUBÍNOVÁ, Michaela
This thesis follows up brand perception. Brand Česká spořitelna was choosen for its publicity and strong market position. The perception of public and perception of own empolyees was compared. On the basis of comparing of an ideal bank and Česká spořitelna, there were the proposals for improving this perception created. Economic impact was considered too.
|
|
|
Regional brands of food in the Czech Republic
ŽÁK, Martin
This bachelor work is focused on the regional brands of food in the Czech Republic. The theoretical part describes behaviour of consumer, relationship of consumers to regional brands of food and regional brands in the Czech Republic. In the practical part is created analysis of regional brands in the Czech Republic and evaluated their meaning. Analysis and evaluation are supported by graphic supplements.
|
|
|
DESIGN AND APPLICATION OF REGIONAL FOOD BRAND
KREJČOVÁ, Kristýna
This bachelor´s work is focused on a creation and use of regional food brands. It´s point to the importance of brand to consumers and what is consumer´s altitude to the brand. The work inspects, how the production of successful brand is important. The conditions for reaching the brand ,,Regional food´´ for small and medium food companies are in the content. The practical part is focused on a questionnaires, which were hold in South Bohemia. Thanks to respondents we can know something about using of regional brands of food in regional consumers trade and about the impact of brand to consumers.
|
|
|
Brand perception
ZAPLETALOVÁ, Nikola
The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.
|
|
|
Brand perception
KOSOVÁ, Jana
The aim of this diploma thesis was to compare the way the Oberbank AG trademark is perceived by the public and by the employees of the company and, using the analysis and comparison of the perception, to suggest a possible change in the company?s way of communication.
|
|
| |
|
|
Purchase decision-making process of consumers in the market of portable computers
Pavlisová, Katarína ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis describes the market of portable computers, the current situation on this market and purchase decision-making process in this market. The thesis contains primary and secondary research. Primary research involves the analysis of data obtained from a questionnaire survey conducted in the form of online surveying. Primary research is devoted to the description of the various stages of the purchase decision-making process of the defined age categories. Secondary research specifies the consumers in the market of portable computers on the basis of data from the database MML-TGI.
|
guest ::
