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Transformations of the feminity in the Harper's Bazaar magazine after its introduction to the Czech market in comparison to the Žena a móda magazine (1988)
Pikalová, Alexandra ; Reifová, Irena (advisor) ; Köpplová, Barbara (referee)
Bachelor thesis is dealing with a change of the concept of womanhood in the ELLE magazine as a first foreign fashion medium which was issued in the Czech Republic after the political- social transformation in the year 1989. As an opposite medium serves the Žena a móda (=Woman and fashion) magazine. The changes will be observed on issues of the ELLE magazine which were published in the year 1994, that meaning the first year on the Czech market. In the case of the Žena a móda magazine, subjected publications will be from the year 1988. Womanhood will be presented in the theoretical part of the thesis, characterics and history of fashion magazines will be then presented together with a short history of the ELLE magazine and same with Žena a móda. Qualitative content and picture analytics will be explained in methodological part of the thesis which I chose as a tool to capture the expected differences. The analytic part is analyzing single specific differences in beforehand chosen dimensions.
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Tools of Persuasion in Advertising in Women's Magazines
Böhmová, Eliška ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This master thesis examines which tools of persuasion are used in advertising in Czech women's magazines. The analysis was conducted on the titles of Svět ženy and Elle in the second half of 2018. The theoretical part of this work is first focused on the media landscape in the Czech Republic in the field of women's magazines and explains the basic relevant terms. Then, the difference between rational and emotional argumentation in advertising is presented and looks into the factor of involvement in the purchasing decision process. At the end of the theoretical part of the thesis, there are described concrete specific fallacies that appear in advertising communication. The practical part of this thesis examines these phenomena in advertisements in the above-mentioned titles. The specific methods used in the research are content and semantic analysis. The outputs of quantitative research are presented by means of graphs and tables, in qualitative research, there are text blocks used. The thesis confirmed the hypothesis that emotional rather than rational arguments often appear in the advertisements. It was not possible to confirm nor refuse the hypotheses concerning the advertisers. Next, nearly 15 fallacies were identified on a sample of 5 advertisements across other media titles.
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Media Representation of Motherhood in Selected Czech Media
Havelková, Lenka ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
This diploma thesis is focused on a representation of motherhood in the selected Czech media. Motherhood itself and the view on it had changed in 21st century in many ways as shows the recent research. The goal of this thesis is to show how is the topic "motherhood" represented in selected Czech women's magazines and what kind of media construction of this topic are presented to the readers. To reach the goal of this research the combination of qualitative and quantitative methods was used. Specifically, the frame analysis and quantitative content analysis. The work begins with the theoretical part which contents the recent concepts of feministic media research, because this thesis is based on the feministic and gender theory perspective. The empirical part of the thesis contents the results of the research. Firstly, the nine frames that had been identified are presented and evaluated than quantitative representation of the frames follow. Finally, there is the evaluation of the quantitative content analysis to which side research questions and hypotheses relate. The results are evaluated and compared with theory and foreign research in the discussion and the final part. The limits of the research and the outline of further possible research in this area are also presented.
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The comparison of selected topics in Vlasta Magazine between periods 1973 - 1978 and 2013 - 2018
Mašková, Martina ; Halada, Jan (advisor) ; Štoll, Martin (referee)
Thesis "The comparison of selected topics in Vlasta Magazine between periods 1973- 1978 and 2013-2018" informs readers about thematic categories in Vlasta Magazine of the 1970s and the 21st century. The main goal was to compare topics of these two periods and decide how they have changed during forty years. This work introduces media theories, reminds of the most important Czech and Czechoslovakian historic events, the third chapter discusses woman's roles, especially her work and social roles. The next chapter is about media owners and about Vlasta Magazine. The practical part of this work is dedicated to quantitative and qualitative differences among thematic categories in Vlasta Magazine between periods 1973-1978 and 2013-2018. Research shows that texts of both periods have their typical features. Authors write about politics and criticize social imperfections. A woman is shown like an unselfish mother and a hard worker. Nowadays, journalists speak neither about policy nor foregone regime. An appeal to women is not coherent - they should be beautiful and slim, but on the other hand "real women have curves" and "a real lady does not care about wrinkles". Today's women do care about relationships with men and about shopping. In addition, consumerism is evident because of increased number of...
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Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek
Srbecká, Tereza ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The diploma thesis "Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek" deals with sequel novels, which were published in favorite women's magazines. These novels belongs to genre "červená knihovna" and genre of teen female novels. Term "červená knihovna" (similar to harlequin) is typical for Czech literary background. Theoretical part consists historical context of sequel novel and his development and also history of popular women's literature. This part also refers to fundamental elements of sequel novels. Mainly it is stereotypization of main protagonist, patterns and plot. The end of the sequel novel for women is traditionally closed with happy ending. The practical part is focused on analyzed novels in two magazines - List paní a dívek and Hvězda československých paní a dívek. At first there are described basic data about magazines, their establishments and summary of content they consisted. Research part contains list of all sequel novels which were published and analyzed. The aim of this part was to describe main pattern, genre and plot. Part of description was focused on nationality of authors and number of sequels. The result contains the most important analyzed data and...
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The image of women in the First Republic era according to women'smagazines of that time
Krechlerová, Alžběta ; Zábrodská, Kristina (advisor) ; Skalecká, Veronika (referee)
This diploma thesis deals with women's magazines in the era of the First Republic and examines how these magazines have seen their readers. The theoretical part brings information about the context of the birth of the Czechoslovak Republic, the economic and social situation and the position of women in the society of Czechoslovakia. It also focuses on the structure of the press and specific periodicals that were published during the First Republic. It also deals with the political and independent press, women's magazines and the status of female journalists. Practical part of the thesis brings quantitative research. In this part, there are summarized research questions, methodology, research samples and the results of the quantitative content analysis. It includes, in particular, a description of the contents of magazines and the occurrence of female themes in individual selected papers, which were intended for bourgeois, workers and religious women living in the countryside.
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Transformation of the approach to the gender roles in magazine Vlasta between 1991 and 2010
Krocová, Iva ; Vochocová, Lenka (advisor) ; Baslarová, Iva (referee)
The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.
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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Life style in Czechoslovakia (1918 - 1938) described in gastronomy sections in newspapers and journals of that time
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee)
The popularity of the First Czechoslovak Republic in today's press is evident. The rebirth of Czech cuisine is apparent in an inland gastronomy in the last five or seven years. Both chefs and food writers refer to the First Czechoslovak Republic gastronomy more and more frequently and speak highly of its quality and taste. There is no omnibus covering alimentation in Czechoslovakia during the years 1918 - 1938. Pieces of information can be found in memoires, in books dealing with the history of everyday life, in folklore studies and last, but not least, in historical press. An outline of the inland gastronomy in 1918 - 1938 was made in my diploma thesis Gastronomy in the First Czechoslovak Republic press (2012). Using a content analysis method the four biggest newspapers and eight women's journals published between 1918 - 1938 on Czechoslovak territory were examined. Articles were selected on the basis of important religious holidays and traditions (Christmas, harvest etc.) in the years outstanding for the First Republic development (1918, 1919, 1921, 1924, 1929, 1933, 1935 a 1938). For further findings of additional and linking facts, the historical analysis method is used as well. My PhD thesis is based on my previous diploma thesis, but it is more concise, the structure of chapters is changed,...
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