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Design and Implementation of Company Website
Krause, Jan ; Lábus, Radek (referee) ; Koch, Miloš (advisor)
This bachelor’s thesis deals with creating a completely new website company, which has so far not been highly publicized. It processes creation of a new static website according to modern procedures and keeps actual rules for its creation and optimalization for search engine. At the same time there is an overview of the theoretical background from which I drew at work.
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Design and Implementation of Company Website
Krause, Jan ; Lábus, Radek (referee) ; Koch, Miloš (advisor)
This bachelor’s thesis deals with creating a completely new website company, which has so far not been highly publicized. It processes creation of a new static website according to modern procedures and keeps actual rules for its creation and optimalization for search engine. At the same time there is an overview of the theoretical background from which I drew at work.
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Analysis of the loading speed of websites using CSS frameworks
Zoubek, Martin ; Vojíř, Stanislav (advisor) ; Smutný, Zdeněk (referee)
This thesis deals with the loading time of websites developed by CSS frameworks. Thesis also focuses on website optimization and website measuring. The main goal of this thesis is to execute the performance analysis on a websites developed by different CSS frameworks. Finally approach and evaluate which CSS framework is due to the loading time of a website best suited for a particular type of website. The theoretical part explains the concept of CSS framework. In this part are also presented the most popular CSS frameworks. Following part of thesis deals with loading time of websites. There are described optimization possibilities and website measuring. In the practical part is the performance analysis of the loading time of different websites developed by different CSS frameworks. The conclusion of thesis evaluates the results of the analyzes and subsequently are presented recommendations which are based on these results. The recommendations and the analyzes forms main contribution of this thesis and can help to website developers to select a CSS framework for developing websites due to less loading time of a website.
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The use of responsive design to optimize websites for mobile devices
Kolínek, David ; Malinová, Ludmila (advisor) ; Jenčková, Jiřina (referee)
With an ever-growing group of Internet users connecting via mobile devices it is necessary to prepare websites for a new group of visitors. This thesis presents a comparison of the various methods how to customize a website for mobile devices and detailed description of responsive web design. The thesis also contains a description of the differences in the behavior of mobile and desktop users and their different needs. The output of the practical part of thesis is a new form of website for hotel Zlatý Lev located in Jablonec nad Nisou, which are designed according to the principles and the rules of responsive web design. Thanks to this we will achieve the best user experience on different devices, from desktop computers, tablets and even smartphones.
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Increasing business performance of website
Knopp, Filip ; Šebesta, Michal (advisor) ; Pařízek, Michal (referee)
This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
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Website optimization
Snížek, Martin ; Raška, Ondřej (advisor) ; Tichý, Jan (referee)
This work's topic is conversion rate optimization (CRO) -- activity, that leads to better business and website results, higher company income, through detailed knowledge of website visitors' behaviour and psychology and consecutive website adjustments. Conversion optimization's goal isn't getting more visitors to the website, it only focuses on unlocking maximum commercial potential of them -- orders, leads or other goals. The main purpose of this work is to summarize this newly developing topic complexly, as one of the first works in Czech, and demonstrating conversion rate optimization potential on a practical example. The work consists of following parts: - What is conversion rate optimization -- which disciplines and areas it comprises, the optimization process, pros and cons of optimization and redesign and more basic information on conversion rate optimization. - Some of conversion rate methods: * Multivariate and A/B testing -- what it is, how it is done, technological solutions, best practices. * Web analytics -- what it comprises, what functions it takes, what are the technological solutions and their pros and cons, web analytics implementation. * User testing -- how to do it properly. * Personas and user scenarios -- what they are and how to use them. - Case study about conversion optimization of the website Kentico.com -- utilization of described methods on a practical example including the results of optimization.
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Optimalizace obchodní výkonnosti webu pomocí A/B testování
Pařízek, Michal ; Raška, Ondřej (advisor) ; Tichý, Jan (referee)
The goal of this Master's thesis is to explain the importance of the Conversion Rate Optimization (CRO) at today's E-commerce market share. A lot of people in Czech Republic confuse this term with more popular and similar term: Search Engine Optimization (SEO). The CRO focuses on the particular website and its ability to meet the business goals. The goal of the CRO is to improve the website and its conversion rates for acceptable costs. The ROI is important here. The CRO is a broad topic so I focus only on one part -- A/B Testing. This technique is based on showing different variations of a specific web page to the users. They are divided among these variations. Each part can see different variation. In the result we can see which variation was the best in meeting the business goals. The goal of this Master's thesis is to thoroughly introduce this technique and the tool which is perfectly suitable for that -- Google Website Optimizer. It is free and worldwide known and used. This Master's thesis is divided into several main chapters. In the introduction I describe few marketing models that are closely related to the CRO. Then I focus on the CRO, A/B Testing and Google Website Optimizer. In the last chapter you can find a case study full of practical examples. So far there are only a few resources about CRO in the Czech language. That also demonstrates the fact, that the CRO is not much popular in Czech Republic so far. On the contrary in the USA or Western Europe these techniques are commonly used. Not only big companies like Google or Amazon.com, but even small businesses use the techniques of CRO and can profit from it. I think it is only the matter of time it becomes more popular also in the Czech Republic. Therefore I believe a lot of people find my Master's thesis very useful.
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SEO Optimization Website
Hemala, David ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Draw up a theoretical base of SEO optimization and its issues. Than buy a domain, where presentation company website will be created (company is dealing, with distribution of aquarium fish food) and which will be monitored and optimized for search engines. Whole work flow will be listed and appropriate conclusions will be deduced. The aim of this work is an effort to achieve more traffic to web sites and get better position in search engines. The bachelor thesis will include a rival website profiling.
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