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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Do alternative search engines comparable to Google exist?
Černovický, Otto ; Walek, Agata (referee) ; Šťastná, Dagmar (advisor)
Tato bakalářská práce se věnuje internetovým vyhledávačům. Skoro každý v dnešní době nějaký používá, většina z nás ovšem netuší, jak tento proces funguje. Cílem této práce je z jisté části pochopit, jak internetový prohlížeč funguje, stejně jako se seznámit s historií Googlu, Microsoftu a Yahoo!. Jelikož Google je nejpopulárnější z trojice, tak kromě historie i propagace a YouTube jsou zmíněny. Dalším důležitým bodem této semestrální práce je, jak internetový vyhledávač značky Google funguje. Pro lepší porozumění se první část tohoto bodu věnuje obecně vyhledávači a popisuje, jak k vyhledávání dochází. Druhá část se už věnuje konkrétním aktualizacím. Vzhledem k obrovské rychlosti vývoje internetových vyhledávačů, jsem převážně čerpal z internetových a knižních zdrojů. Pro lepší reprezentaci vlivů určitých algoritmů, jsou poskytnuty fotky vyhledávání přímo z Googlu.
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Google Econometrics: An Application to the Czech Republic
Platil, Lukáš ; Horváth, Roman (advisor) ; Červinka, Michal (referee)
This thesis examines the applicability of Google Econometrics - the use of search volume data of particular queries as explanatory variables in time se- ries modeling - in the case of the Czech Republic. We analyze the contribu- tion of Google data by comparing out-of-sample nowcasting performance and in-sample fit with control variables in three related areas: using an auto- regressive model for unemployment, vector autoregression and logit models for GDP and household consumption, and Granger causality test for consum- er confidence. The improvement in quality of unemployment nowcasting is modest but statistically significant; sentiment index based on Google queries shows reciprocal relationship with the official Consumer Confidence Indicator, and it also provides superior nowcasts for household consumption as well as in- sample fit in logit models; its performance in GDP nowcasting is average among control variables. In overall, the results suggest that Google Econometrics is applicable also to the Czech Republic, despite the fact that the internet penetration rate and Google popularity was lower over the analyzed period compared with developed economies where these methods were usually tested. In the future, Google data may be used together with other leading and coincident indica- tors to...
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Indexing of Big Text Data and Searching in the Indexed Data
Kozák, David ; Smrž, Pavel (referee) ; Dytrych, Jaroslav (advisor)
Tématem této práce je sémantické vyhledávání ve velkých textových datech. Cílem je navrhnout a implementovat vyhledávač, který se bude efektivně dotazovat nad sémanticky obohacenými dokumenty a prezentovat výsledky uživatelsky přívětivým způsobem. V práci jsou nejdříve analyzovány současné sémantické vyhledávače, spolu s jejich silnými a slabými stránkami. Poté je přednesen návrh nového vyhledávače s vlastním dotazovacím jazykem. Tento systém se skládá z komponent pro indexaci a dotazování se nad dokumenty, management serveru, překladače pro dotazovací jazyk a dvou klientských aplikací, webové a konzolové. Vyhledávač byl úspěšně navržen, implementován i nasazen a je veřejně dostupný na Internetu. Výsledky práce umožňují široké veřejnosti využívat sémantického vyhledávání.
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Methods for Optimization of Web Spotters - SEO and SEM
Bartek, Tomáš ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
This work concerns optimalization of web pages for finders in the way that the web pages could be placed on best positions. The key of success for optimalization of web pages is the combination of some basic rules. The comparison of advantages of different ways of navigation and creation of menu, speed optimalization of pages loading, texts optimalization with the help of chosen key words, principles of choosing the key words, item placing on web pages and comparison of design, marketing and custom view of making the web pages. First of all, we will look on the difference between catalogues and full text finders, their historical development and current ratio of finders on our market. Subsequently we will describe the presumptions for optimalization from the resource code and programming languages point of view, which are used on web pages. The most important part of our interest is the optimalization methods of web pages content and also the methods which are considered as forbidden. The final implementation is made in PHP language.
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Search console as a mean of communication exemplified on deep mediatisation
Novák, Ivan ; Klimeš, David (advisor) ; Rosenfeldová, Jana (referee)
The thesis analyses the communication process of search engines in the advertiser - customer relation. The thesis holistically proceeds to the communication analysis of search engine, first describing new media, mediatization, functioning of search engine, advertisement systems and behavior of the search engine users. The thesis describes new media as dual artifacts with a tangible and intangible part, which are constantly adaptable to society's requirements thanks to its nature - they can be easily changed and improved. This makes the new media - in the field of media science - really new. The term "mediatization" represents the ability of media to change the society's behavior. The new media makes the deep mediatization happen, i. e. distinct habitualization of changes in society caused by the new media. In the thesis, the changes are illustrated by the examples of change of mindset, communication and purchase process. The users adjust the way they communicate in the search engines for their query to be successfully decoded by both an algorithm and a provider of the searched information. Therefore the thesis focuses on specifics of users' habits during the searching process. Furthermore, the thesis expands on the position of advertisers and their option of approaching the search engine user...
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