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Media entertainment and politainment. Case study: Presidential elections in the Czech Republic
Sova, Matouš ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The present thesis "Media entertainment and politainment. Case study: Presidential elections in the Czech Republic" analyses political communication in the presidential election campaign in the Czech Republic. Political institutions are increasingly dependent on mass and new media. The notion of politainment is now an integral part of political news. The main aim of this paper is to introduce this concept in the context of the contemporary nature of political communication. The elements of politainment are analysed in the campaigns of the two most successful candidates applying for Head of state of the Czech Republic, Andrej Babiš and Petr Pavel. My primary focus is on the television appearances of both candidates in televised debates on Czech Television, FTV Prima and TV NOVA, which were the highlight of the entire presidential campaign. I was interested in the content of both candidates' messages and the overall character of the debates. In this thesis I am going to answer the following selected questions: What is the role of political communication in politics? How has its form changed since the 1990s? What do we mean by the term "politainment"? What are positive and negative aspects of politainment? What were the issues raised during the presidential campaigns? Can we consider the historic first direct...
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Volodymyr Zelensky's election campaign from 2019 as a response to the demands of Ukrainian society
Shvets, Oleksii ; Mlejnek, Josef (advisor) ; Hájek, Lukáš (referee)
This thesis examines the election campaign of Volodymyr Zelensky, specifically the question of whether Volodymyr Zelensky's brand was created during the election campaign before the presidential election in Ukraine in 2019. If such a brand was created, then whether Volodymyr Zelensky's success in the elections was the result of marketing techniques related to branding only, or whether candidate Zelensky's successful brand was not only the result of competent application of marketing techniques, but also the result of reflection of the public's requests on key socio-political issues. In the theoretical chapter we study the theory of branding in politics and highlight the main characteristics that a modern political brand should possess. In the second chapter, we present the key socio-political issues that worried the public in the period leading up to the elections and directly influenced the campaign. In the next chapter we will present several key factors and events that cannot be categorized as problematic phenomena, but which will also help to understand the reasons for Zelensky's electoral victory. In the next chapter we will examine Volodymyr Zelensky's election campaign and answer the question if Zelensky's political brand was created. In the last chapter we will compare the campaign rhetoric...
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Meanings of the word populism and their changes in czech political debate 2013-2021
Staněk, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The thesis "The Meanings of the Word Populism and Their Transformations in the Czech Political Debate 2013-2021" deals with how the term populism and its derivatives were portrayed in the Czech media between 2013 and 2021, with a focus on the periods of political campaigns before the elections to the Czech Chamber of Deputies. In the theoretical part of the thesis, the main concepts addressed by contemporary academic research on this phenomenon are summarized, including the theory of populism as a thin ideology, political discourse, and socio-cultural phenomenon. Furthermore, the contemporary context of the examined period is presented, including the main political actors, the course of election campaigns, and the topics that appeared in the political and media debate during the investigated period. The methodological part introduces the research method used, which is Berelson's content quantitative analysis, and outlines its basic limitations. The practical part first presents the research itself and its parameters, including predetermined hypotheses and research questions it works with. Subsequently, the results are presented, confronted with the hypotheses, and an answer to the research question is sought. Among the main findings of the practical part of the thesis is the revelation of a...
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United States Supreme Court case law on campaign finance
Vagenknecht, Milan Kristian ; Antoš, Marek (advisor) ; Jirásková, Věra (referee)
United States Supreme Court case law on campaign finance The diploma thesis deals with the development of US Supreme Court case law on the issue of electoral campaign finance while paying special attention to the question of the constitutionality of expenditure and contribution limits. Its main goal is to provide a comprehensive analysis of these cases to demonstrate how regulation of campaign finance works there, which is considerably different from systems found not only in the Czech Republic but also in Europe. At the same time, the author focuses primarily on providing insight into the more recent part of American case law, which has significantly loosened the whole regulatory system, especially regarding the financial participation of legal entities in electoral campaigns. The author divides the work into four parts. In the first part, the reader is introduced to the basic institutes and concepts that relate to the American campaign finance law and then compares them with their Czech counterparts in order to facilitate the understanding of the following three parts, which already cover the concrete cases. In particular, it analyzes various concepts of corruption. This part also deals with de lege ferenda issues, i.e., the effectiveness of the financial limits imposed on candidates that run for...
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Transforming Democracy in the Digital Age: The Cambridge Analytica and Facebook Scandal
Tomšů, Adriana ; Šindelář, Jakub (advisor) ; Mejstřík, Martin (referee)
This bachelor's thesis focuses on the issue of the adaptation of democracy to the increasing influence of digitization. First, in the introductory part, the context is set in the ongoing debate about the given issue within the experts. After that, key concerns about democracy in the digital age, the attitudes of optimists and pessimists, and the possibilities of using social networks in political campaigns are presented. Subsequently, the practical part contains qualitative research, which is carried out using the case study method. The chosen case study is the misuse of data in the Brexit campaign, also known as the "Cambridge Analytica & Facebook scandal". The final part deals with the reaction of the European Union and the attitude towards the current measures. The aim of the thesis is to point out the issue of misuse of digital platforms in the framework of political campaigns and the violation of the basic principles of democracy. The thesis seeks an answer to the main research question leaked in the introduction: "Can we consider the way in which the European Union responded to the growing influence of technology in political campaigns to be sufficient?". Based on the obtained data and a detailed analysis of the given case study, this thesis concludes that the current measures in connection...
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Vliv vynaložených finančních prostředků na výsledky voleb
Novák, Ondřej
This bachelor thesis deals with the quantification of the influence of spent funds on the results of elections in the Czech Republic and political marketing. The aim is to evaluate the relationship between finances and votes obtained in elections. The first part explains the concepts of political marketing. Subsequently, data from the presidential, senate and parliamentary elections to the European Parliament and the Chamber of Deputies of the Czech Republic are statistically processed. These data are commented and subsequently also transferred to the general level of elections in the Czech Republic. Recommendations are also made for setting up a successful election campaign.
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Analysis of Facebook negative campaigns led by leaders of selected political parties before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021
Mrázek, Patrik ; Shavit, Anna (advisor) ; Nečas, Vlastimil (referee)
1 Abstract This thesis deals with the analysis of the negative campaigns run by seven leaders of political entities before the 2021 Czech parliamentary elections. Specifically, it focuses on the content found on the Facebook accounts of Andrej Babiš, Petr Fiala, Marian Jurečka, Markéta Pekarová Adamová, Ivan Bartoš, Vít Rakušan and Tomio Okamura. Attention is paid to the form and frequency of negative advertisement as it is an integral part of the pre-election period and, in the examined elections, was employed often in the campaign's strategy. In the theoretical section, negative advertising is placed into the wider scope of current trends in political communication and is tied in with political marketing tools. In relation to the unclear definition of the phenomenon, a unifying definition is introduced. Negative advertising is then further separated into subtypes, introduced in the Czech environment, and connected with concepts and theories debating the extent and perception of the use of negativity and emotion in campaigns. The quantitative analysis of content generates statistical data, explaining the method in which negative advertisement is used, its subtypes and affective components. Based on this, it evaluates the extent of negativity present in individual campaigns as well as their emotional tone....
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Corruption in parliamnetary ellection discourse 2010
Kubovcová, Hana ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
This thesis discusses how the transformation of the general public and the media associated with the state of political communication. The theoretical section defines the notion of the public and the role of media in democracy and concepts are embedded in context. The empirical part focuses on the concept of corruption and how three political parties (Social Democrats, ODS, VV) planted it in their election programs for the parliamentary elections in 2010. The traditional approach defines a public as opposed to the private sector and also as an independent state space, which enables its control. Modern media is still trying to act as a watchdog of democracy, but increasingly are becoming bearers of conformity and misdemeanor taste. They focus more on the cost of campaigns and political scandals of political leaders. Political elites have perceived and obey him. They realize that the media shapes public opinion and trying to look good in the media. The existence of corruption is traditionally associated with the emergence of the state, government establishment, government, politics and power. Political parties established corruption as a key point of their election programs. Textual analysis points to the specific factors persuasive communication, such as emotionality, evaluating words, rhetoric vs....
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