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Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
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The picture of woman in portrait photography in magazine letem světem in 1927 and 1937
Bednaříková, Barbora ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
Bachelor thesis The Picture of Woman in Portrait Photography in Magazine Letem světem in 1927 and 1937 examines different images of women in the picture magazine Letem světem. Using visual analysis methods, the thesis compares pictures of a woman as a mother, a housewife, a sex symbol, a worker or a sportswoman in 1927 and 1937. In the theoretical part, it explains the origins and success of picture magazines including the magazine Letem světem in political and media context of the time. In the second part, it describes various methods of portrait photography in the First Czechoslovak Republic, attitudes to the photographic process and, of course, contemporary female visual stereotypes used in the magazine contents and advertisements. The aim of this work is also to show differences between the image of a woman in the magazine and her real social and legal status and living conditions of the time, described in the first part of the thesis.
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Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign
Pospíšilová, Andrea ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The bachelor's thesis "Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign" discusses the problems of marketing communication and the positions on the market of five selected sport-luxury brands with the concentration on the campaign Mestri di Sci of the brand Vist for the season 2012/2013. The term "sport-luxury brand" is delimited in the first half of the thesis and the sample of five ski brands (Bogner, Descente, Sportalm, Vist and Kjus) is chosen on its basis. These brands will at first undergo the analysis of the positioning within segments of luxury, sport, lifestyle and then they will undergo the description and mutual comparison of the applied marketing activities. The other half of the thesis is concerned with the campaign Maestri di Sci of the brand Vist. The visual aspect of the project will undergo an elaborate analysis founded on a semiotic analysis. Subsequently, the previous campaigns of the brand Vist are introduced as well as a visual characteristic of the rival ski brands, and at the same time both these realms will submit a comparison with the campaign Maestri di Sci.
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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Woman in Comics: Comparison of Woman Visual Depictions and Her Function and Role in Comics
Oswaldová, Alena ; Vojtěchovská, Martina (advisor) ; Kruml, Milan (referee)
Diploma thesis "Woman in Comics: Comparison of Woman Visual Depictions and Her Function and Role in Comics" is internally divided into two parts: a theoretical and a research part. The theoretical part introduces a history of comics, from the beginning of this medium till present and focuses on woman comics characters and their typologies. The analytical part of the diploma work presents own research which deals with visual depiction of women in comics: examines their functions and roles in comics and bindings to the depictions. A part of the research section of this work is also comics codes analysis (genre, modality, visual codes, nonverbal and language codes), summary of quantitative researches of female characters in comics and basic information about analysed comics (author of the comics, category etc.). The researched sample is composed of three comics: Li'l Abner (author: Al Capp), Wonder Woman (author: Charles Moulton), Strangers in Paradise (author: Terry Moore). Outcome of this research is a survey of analysed female and male characters, a summary of the visual analysis and implying results.
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Interactive cinematography and its main elements
Matoušek, Petr ; Štoll, Martin (advisor) ; Novotný, David Jan (referee)
Interactive cinema is a relatively unexplored area of film and new media studies. This thesis summarizes the theories and models which relate to interactivity, interactive narrative and interactive cinema that have been developed so far, and defines the main elements which the interactive cinema consists of. It sets this area in the context of new media and their properties, such as interactivity and convergence. It also briefly deals with interactive cinema from the historical perspective. The thesis explains the basic methods of narrative and visual analysis, especially in the context of interactive cinema. These findings are then used in the analysis of three films with a nonlinear narrative structure using viewers interaction. These movies are set into the models and theories that were introduced in the first part of this thesis. Finally, the films are compared and confronted with the author's hypothesis, which is based on the relatively negative public acceptance of interactive cinema.
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Visual analysis of documentary movies about contemporary Prague
Adamec, Vítězslav ; Matoušek, Roman (advisor) ; Pauknerová, Karolína (referee)
This diploma thesis is devoted to documentary movies about contemporary Prague that were recorded between years 2006 to 2015. The aim of thesis was to use visual analysis to discover what images of contemporary Prague selected movies show and for what reasons these images differ. This analysis is then compared with the themes of human geography researches that focus on the topic of Prague. The thesis also represents the film geography as a relevant discipline that enables a deeper understanding of the geographic reality in its polysemy. Keywords: documentary movies, visual analysis, Prague, film geography, cultural geography, urban geography
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