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Marketing strategy for national cultural monument The old wastewater treatment plant in Bubenec
Krejčová, Karolína ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The main aim of this thesis is to create a marketing strategy for national cultural monument called The old wastewater treatment plant in Bubenec. First part of the thesis consists of the theoretical introduction to the marketing of the cultural organizations and to the logic of a marketing strategy. The practical part is focused on creation of the marketing strategy of cultural monument for 2017 step by step. It begins with the situation analysis and the objectives and strategy are set afterwards. The methods used for the purposes of this thesis are analysis, survey and observation. The crucial part of this thesis consists of the mentioned survey analyzing the visitor and the current offer. A marketing mix is created based on the collected data followed by the action plan and the budget. Defining methods of monitoring and evaluation in the last chapter serves to measure the effectiveness of the proposed strategy and objectives . The results for the first quarter of 2017 are evaluated at the end of the thesis.
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Digitization of museums´ collections and its influence on the visitor
Šrubařová, Adéla ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The Bachelor´s thesis is focused on digitization in museums of art in connection with a museum visitor. The first of three aims is to explain how the relationship between the museum and the visitor has changed and what changes have been made in the art museum activities due to the influence of modern technologies and the Internet. The second aim is to provide a comprehensive view of the digitization of museum collections, to specify the determinants of a successful digitization project, and to identify the problems that may arise during the digitization process. The third aim is to compare Czech and British approaches in selected areas and to outline possible improvements for future developments. The theoretical part focuses mainly on the development of museums, museum visitors, the experience of museum visits and museum presentation. The analytical part deals with the area of digitization, the digitization project and the problems that may appear during the process. The issue of copyright law, which is closely related to digitization, is also emphasized. In conclusion, a comparison of the Czech and British approaches to digitization and related activities is provided.
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Consumer behaviour of foreign visitors in Prague
Bartošová, Lenka ; Cimler, Petr (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with the issue of consumer behaviour of foreign visitors in Prague. Foreign visitor is understood as a consumer demanding not only goods but also services related to his stay in Prague. The main part of this thesis is dedicated to a questionnaire with the goal to identify the level and the structure of visitors´ expenditure in Prague.
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Analysis and Comparison of Programs of Museum Education in Selected Museums in the Czech Republic
Vacková, Tereza ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis focuses on museum pedagogy and educational programs in museums. At first the topic is processed theoretically. This part of the thesis includes definition of basic terminology, describes forms of educational programs and ways, in which these programs are prepared. The practical part is based on the theoretical knowledge and compares educational programs in three museums. Selected museums are Regionální muzeum a galerie v Jičíně, Muzeum Mladoboleslavska and Městské muzeum Nová Paka. The aim of the comparison is to assess, whether the current situation in selected institutions is satisfactory and further to suggest changes, which would solve possible shortcomings.
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Sports and Leisure Centre Brno
Chovanečková, Nikol ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
The theme of the dissertation titled the Centre of Sport and Leisure Time in Brno is a design of a relaxing and sport site „Centrum Lužánky“. The subject of this project is architectonic-city-planning study, which deals with elaborating a concept of a sport centre behind Lužánky in Brno-Ponava. This dissertation contains details of the facility and the area of the current swimming pool Lužánky. The current state of the facility built in 1979 doesn’t meet requirements of visitors and sportsmen anymore. The main aim of this project is the reconstruction of the current fifty-meter swimming pool, a design of a new swimming pool placed under the ground floor of the current building, which will provide space for organizing international competitions, trainings of professional sportsmen, etc. At the same time the busyness of the current swimming pools would be lowered by building a new indoor and outdoor waterpark, especially for the group of recreational visitors. The attractiveness of the facility will be increased by the newly designed park relaxing area and proposed multipurpose area, used as a sports field in the summer and as an ice ring in the winter. Additional value of the facility is comprised by an indoor and outdoor café and large relaxing area on the roof of the waterpark. The whole area increases the community facility availability by a proposed wide range of services for health, relax and sport. The advantage of the whole concept is the mutual connection of all facilities. The entrance to the area is shortened by a designed pedestrian bridge, accessible from the south and north busy areas. The whole project is enhanced by increased number of new parking places, located particularly along the access road, the street Sportovní, going through a green zone. The road and parking places are proposed in the design of residential streets, respecting walking pedestrians. The area has a very rich sport history, which is dated back to 1922. The new concept increases th
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Museum Marketing: The National Gallery in Prague During the years 2012-2014
Pajgrtová, Anežka ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
This paper examines marketing practices and marketing tools in the context of art related museums. The subject of this paper is the National Gallery in Prague, a significant art institution that has the ambition to build a strong museum brand of international significance. The aim of this paper is to form a a set of recommendations for the National Gallery in the field of marketing and communication. The recommendations are based upon the confrontation of the research of the ongoing trends and opportunities with the analysis of National gallery's marketing activities. This paper is divided into three parts. Firstly, it defines the theoretical framework and the key terms such as museum marketing, strategic marketing, visitors profile, marketing and communication mix. Secondly, it describes trends and opportunities in the field of museum marketing. Finally, it analyzes activities of the National Gallery and puts forward recommendations for improvement of the current marketing processes.
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Hrdlička Museum of Man during years 1929-1939 as an example of a popularization of scientific knowledge.
Toman, Petr ; Stella, Marco (advisor) ; Šimůnek, Michal (referee)
This work is part of a broader effort to revitalize the Hrdlička Museum of Man and to research it from a historical perspective. Starting from the view that the popularization of science by museums in general is problematic and a viable topic for the social sciences, the work attempts to focus on the way the exhibition at the Hrdlička Museum of Man was constructed by its creators. This topic is analyzed from three main perspectives: 1st the scientific standpoints and personal worldviews of the creators, 2nd relations between the museum and the public, and 3rd relations between the museum and the nation state; also, the influence of the building process itself is taken into account. The intention of the work is to look at the origin of the Hrdlička Museum of Man within its cultural, social and political context rather than focus purely on a historical description. It is an attempt to bring to light all the "unscientific" phenomena that shaped the exhibition's scientific, objective and authoritative message to the public. Powered by TCPDF (www.tcpdf.org)
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Tourism and mechanism of its monitoring in Czechia
Ducháčková, Jana ; Melichar, Jan (advisor) ; Čermák, Daniel (referee)
The objective of this master's thesis is to examine a detailed summary of the present situation of visitor monitoring methods in large-scale protected areas in Czechia. Methods used in Czechia are introduced on 9 areas. The main research tools used were interviews with 8 key actors and a survey with the head managers of 4 national parks and 25 protected areas. The questionnaire survey was conducted in November and December 2011 and had 100 % return. This thesis presents comprehensive characteristics of the situation in Czechia including levels of monitoring methods. It seems that this study is the first of its kind which has been done in Czechia. Findings show that there is systematic quantitative visitor monitoring in Czech national parks, but that there is not in protected landscape areas. The majority of national park and protected area management do not have a standard certificated methodology for managing counting visitors. This means that their results cannot be compared. To promote better understanding of methods the text includes 22 examples of visitor counting done in chosen European countries and 9 examples from other non-European countries with the goal of summarizing which methods and technologies are available and suitable for use in Czechia. Finally, the evaluations of eight...
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Responsible tourism in Křivoklátsko
STAROSTOVÁ, Markéta
This thesis deals with the responsible tourism in the selected area CHKO Křivoklátsko. The aim of the thesis is to evaluate the current state of eco-friendly types of tourismin this location through the analysis of its present supply. On the basis of the questionnaire research was also evaluated how are visitors interested in activities of responsible tourism. The data that were obtained through the analysis of supply and demand were used as a basis for suggestions of optimization of products of responsible tourism in this area.
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Improve the efficiency of the information center
KOUDELKOVÁ, Nikola
Topic of this thesis is Improve the effeciency of the information center. The aim of this thesis to find comprehensible, simple and transferable mechanism for improvement of information services in town (category 500 to 5000 inhabitans) and finally to create a proposal of a product or service for improve the efficiency on the information centre in a selected town.
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