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Naprocházku.cz - Web Service for Neighbour Walks
Kluska, Martin ; Glembek, Ondřej (referee) ; Szőke, Igor (advisor)
In this bachelor thesis we are going to describe the process of creation of a new web portal for sharing of tips for walks. The website is written in PHP using Nette framework. The goal of this application is to create user friendly interface for adding new walks and upgrade it with automatic retrieval of information about the walk surroundings from publicly accessible databases.
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Analysis of study applicants behavior on the website Faculty of Arts, Charles University in Prague.
Matička, Petr ; Souček, Martin (advisor) ; Jarolímková, Adéla (referee)
This thesis aims to clarify the issue of web analytics in general and at the same time offer its own analysis of Faculty of Arts of Charles University in Prague website. Each visitor leaves behind some trace - information that can be retrospectively analyzed and used for purely commercial purposes or for further improvement of the site. For purposes of my research I used two instruments. Analytical tool provided free of charge by Google - Google Analytics and method of questionnaires. With the first method I examined individuals interested in studying at the Faculty of Arts in a given period of time, which represents the period of the highest interest in terms of searching information about studies during academic year. The second method was then applied to narrower group interested in studying Information Studies and Librarianship during the preparatory course. Based on the analysis I came to conclusions that led to several final recommendations for possible website optimization.
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Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
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Transformation of the usage of social network Facebook during the period of 200*9 - 2017
Divišová, Alice ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
The aim of Master's Degree Thesis "Transformation of the usage of social network Facebook during the period of 2009-2017" is to reveal changes in user behavior on the social network Facebook during the period 2009-2017 and to explain causes of those changes. The research part of this thesis is supported by several theoretical backgrounds describing the development of online media and social media and focusing on their technological, historical and social evolution. The research itself has two methods - quantitative content analysis and qualitative analysis of an audience. The main research question of quantitative content analysis "Has user behavior on social network Facebook changed in time?" is supported by four hypotheses that are built on main ideas of the theoretical framework. The main research question of qualitative analysis of an audience "Why the user behavior on social network Facebook has changed in time according to users?" builds on quantitative content analysis and explains causes and motivations of changes in user behavior on social media Facebook.
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Analysis of study applicants behavior on the website Faculty of Arts, Charles University in Prague.
Matička, Petr ; Souček, Martin (advisor) ; Jarolímková, Adéla (referee)
This thesis aims to clarify the issue of web analytics in general and at the same time offer its own analysis of Faculty of Arts of Charles University in Prague website. Each visitor leaves behind some trace - information that can be retrospectively analyzed and used for purely commercial purposes or for further improvement of the site. For purposes of my research I used two instruments. Analytical tool provided free of charge by Google - Google Analytics and method of questionnaires. With the first method I examined individuals interested in studying at the Faculty of Arts in a given period of time, which represents the period of the highest interest in terms of searching information about studies during academic year. The second method was then applied to narrower group interested in studying Information Studies and Librarianship during the preparatory course. Based on the analysis I came to conclusions that led to several final recommendations for possible website optimization.
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Naprocházku.cz - Web Service for Neighbour Walks
Kluska, Martin ; Glembek, Ondřej (referee) ; Szőke, Igor (advisor)
In this bachelor thesis we are going to describe the process of creation of a new web portal for sharing of tips for walks. The website is written in PHP using Nette framework. The goal of this application is to create user friendly interface for adding new walks and upgrade it with automatic retrieval of information about the walk surroundings from publicly accessible databases.
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The use of responsive design to optimize websites for mobile devices
Kolínek, David ; Malinová, Ludmila (advisor) ; Jenčková, Jiřina (referee)
With an ever-growing group of Internet users connecting via mobile devices it is necessary to prepare websites for a new group of visitors. This thesis presents a comparison of the various methods how to customize a website for mobile devices and detailed description of responsive web design. The thesis also contains a description of the differences in the behavior of mobile and desktop users and their different needs. The output of the practical part of thesis is a new form of website for hotel Zlatý Lev located in Jablonec nad Nisou, which are designed according to the principles and the rules of responsive web design. Thanks to this we will achieve the best user experience on different devices, from desktop computers, tablets and even smartphones.
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