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Worksheets for Gallery Animation
Líbal, Ondřej ; Raudenský, Martin (advisor) ; Čech, Viktor (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra výtvarné výchovy The title of the work: Contemporary art illustration with regard to the production with children Author of work: Ondřej Líbal Thesis: doc. PhDr. Martin Raudenský, Ph.D. Abstrakt: This thesis deals with the creation of graphical worksheet (author of the book) in the form of illustrations associated with the text that will serve as an educational tool in institutions such as art galleries and museums with similar functionality as the gallery animation. Books (worksheet) are designed for production intended for children, with the parents, adolescents, or even random visitors. I created a variant of the worksheet has drafted according to the age of the users. Author book (worksheet) applies to a gallery and exhibition occurring in it. Work packages are factually created in two variants - package for a family with children or a group of younger pupils in colored graphic design and enhanced content for creating things. A simplified package for older visitors gallery, only with a pencil, which is even less economically demanding. I passed the necessary information and data from institutions created books (worksheets) and then the whole action applied to pupils and casual visitors gallery. Contents sheets (books) refers either to a specific...
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Corporate design of Maja Sport ski school
Matoušek, Pavel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title of study: Corporate design of Maja Sport ski school Objectives: The main objective of this thesis is to design a new corporate design for the ski school Maja Sport with a proposal for its implementation. Partial aims to achieve main objective are analysis of corporate design of major competitors and analysis of the current state of corporate design ski school Maja Sport. Methods: To achieve the set goals have been used several methods. Analyses of corporate design are based primarily on methods of observation and analysis of documents. Creating a draft of new design is based on collective brainstorming and informal talks with the owner and manager of the ski school. Results: The thesis found significant weaknesses in the current corporate design ski schools Maja Sport. Compared with the competition, its design is highly fragmented and looks unprofessional. For this reason, the thesis designed completely new corporate design. The practical outcome of this work is a proposal for implementation and design manual with rules and examples of use of the proposed new company design. Key words: corporate design, corporate identity, logo, colouring, typography, visual style, design manual
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Vojtěch Preissig and typography of his time
Hošková, Markéta ; Prahl, Roman (advisor) ; Vlčková, Lucie (referee)
This bachelor thesis is focused on the restoration of typography from the 1890s to the first half of the 20th century. Special attention is paid to the Vojtěch Preissigs typograhy and his work on the original Czech typography font. Following the legacy of Vojtěch Pressig is the typography work of some of his contemporaries also included in this thesis, especially work of Jaroslav Benda and Karel Dyrynk. This thesis creates a summary of the overall situation of the Czech typography within a given period.
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Relation between verbal and nonverbal communication in advertisement
Rybová, Aneta ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
This Bachelor's thesis is focused on the relations between verbal and nonverbal communication in advertising. The first part describes a theoretical basis applying to advertising in general, target group and model of effecting recipients by advertising. Attention is drawn to particular parts of heterogeneous communication, which are verbal part (word) and nonverbal part (mainly picture and colour). The second (practical) part contains analysis of eight magazine advertisements belonging to two categories - car advertisements and bank advertisements. The Bachelor's thesis compares all advertisements in each category and in conclusion whole categories as well. Powered by TCPDF (www.tcpdf.org)
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Magazine raut , why is life of graphically exceptionas magazine not a bed of roses?
Korábková, Kateřina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis Magazine Raut, why is life of graphically exceptional magazines not a bed of roses? describes in detail the magazine which was published at the beginning of the 1990s. It gives a detailed description of different elements of extraordinary layout of the magazine Raut. Its uniqueness comes not only from an unusual format of magazine but also from generous work with images and typography which broke the usual rules for magazine production. Unusualness of the magazine Raut also concern the focus of the magazine which overlaps toward national undertone. For a deeper understanding for the magazine Raut is necessary to put the magazine into a context of the 1990s that was crucial for its formation. Due to the exclusivity of the magazine Raut the press responded to it in different ways Czech and foreign and the thesis compiles media image of the magazine Raut. The thesis also includes an interview with Managing Editor and Art Director of the magazine Raut Ales Najbrt. Only five issues of the magazine Raut were published and its demise was due to several factors. The conclusion of the thesis is based on those factors and the conclusion can be generalized to apply to any other form of magazines with exceptional or unusual graphic design.
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Photographic Poster at the Art Education
Tomanová, Jana ; Raudenský, Martin (advisor) ; Špirk, Ivan (referee)
ANOTATION This thesis examines a discourse of photography and poster, with the aim to join these two phenomena into a single summary theory and create their general characteristics. The work searches for intersections between photography and graphic design/poster and applies them in the theory of poster creation. In the didactic part, the theoretical principles are introduced into teaching art classes at primary schools. The same approach is applied in the artwork itself. Keywords: Photography, grafic design, poster, photo poster, new media, typography
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