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Players View on Alternate Reality Games
Váňová, Anežka ; Švelch, Jaroslav (advisor) ; Fousek Krobová, Tereza (referee)
The thesis examines alternate reality games and their players. These games are distinguished by a specific form of narration called transmedia storytelling. This type of storytelling divides the game plot into many smaller pieces. Those reach players in the form of different media formats and through various media platforms. There are various puzzles and ciphers hidden within the snippets of the story. Players must solve them in hopes of getting along with the storyline. These tasks require a certain degree of cooperation between the participants, which commonly results in the formation of gaming communities. Players usually need only a smart device and an internet connection to be able to join the experience. The thesis aims to examine whether and how these games affect players in their daily lives, introduce the communities that arise during the games, and reveal the communication practices of its members. Finally, the thesis presents the roles that players take on themselves during the games and it shows the importance they see in the use of transmedia storytelling within alternate reality games. These games can have both positive and negative impacts on players' daily lives, although the represented positives outweigh the negatives. The gaming communities have two main functions, which are...
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Comics Rychlé šípy in Mladý hlasatel and active audience
Mamulová, Martina ; Švelch, Jaroslav (advisor) ; Suk, Pavel (referee)
Diploma thesis "Readers of Rychlé šípy comics and Mladý hlasatel reader's clubs as an active audience" deals with a confrontation of modern theories of the active audience and reconstruction of active fans of comics Rychlé šípy which was published in th Mladý hlasatel magazine. Theoretical part of this paper characterize this magazine for children and its time context. I focused on a development of passive and active audience concepts. There are also introduced modern approaches to active audiences like produsage, collective intelligence and transmedia storytelling which are compared in the practical part of this work with the reconstructed activity of Mladý hlasatel readers. The target is to find the common features of this moderrn approaches in their activity. I also described the audience of the Mladý hlasatel in details and its types of activity. The very last part of this thesis is dedicated to Henry Jenkins' "fandom" as it was described in his piece Textual Poachers. I was able to find there many of the similar features of Jenkins' fan and fan of Rychlé šípy, although the Jenkins' book was published in 1992 and Mladý hlasatel in the thirties of twentieth century. My conclusion is that modern theories such as produsage, collective intelligence and transmedia stotelling do fit in many ways to...
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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Transmedia Storytelling & Amnesty International In the Czech Republic and the UK, 1993-2003
O'Donoghue, Veronique ; Cviklová, Lucie (advisor) ; Reifová, Irena (referee)
1 Abstract Since the 1990s, two parallel international phenomena have occurred: the growth of digital communications and the growth of the non-profit sector. The latter growth has taken place globally, but is acutely visible in the Czech Republic. In the Czech Republic, the 1990s posed an interesting challenge for the growth of non-profit organisations after the fall of Communism. One communications practice which has been utilised in business, journalism and the media is transmedia storytelling, though its application has been lacking in the non- profit sector. Through the utilisation of SWOT analysis methodology, this master's thesis will see this practice extrapolated to the non-profit sector in an exploratory case study of Amnesty International groups at various levels in both the Czech Republic and the United Kingdom. From this, the work hopes to achieve a better understanding of how transmedia storytelling practices could aid an international non-profit organisation, such as Amnesty International, in the effectivity of its agenda setting and resource mobilisation - thus eliminating discrepancies between regions in campaigning and fundraising. Keywords: Agenda Setting, Amnesty International, Non-Profit Organisation, Resource Mobilisation, Transmedia Storytelling
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The relationship between a computer game and its audiovisual pattern
Šírová, Tereza ; Šlerka, Josef (advisor) ; Šisler, Vít (referee)
Diploma thesis The Relationship between the Computer Game and its Audiovisual Pattern deals with the similarities and differences between the computer games and audiovisual works. The thesis presents some theories reflecting different points of view to the influence and blending of these media forms. Those theories are the base for a suggestion of typology of games and movies adaptations that were made according to a pattern. In each of three suggested categories, there are mentioned some particular examples of computer games that were inspired by movie or series and also examples of movies that were inspired by computer game. The final chapter is a case study which compares the computer game Lost: Via Domus to its audiovisual pattern - series Lost.
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Green communication: case study of the outdoor clothing company Patagonia Inc.
Krchová, Eva ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Tato diplomová práce, Byla, nebyla jedna firma, a ta se jmenovala Patagonie, se zabývá případovou studií outdorové značky Patagonia a jejích aktivistických transmediálních obsahových projektů, s důrazem na nejaktuálnější kampaň značky: Zachraňte Bears Ears. Park Bears Ears je obdobou české chráněné krajinné oblasti, jejíž status ale současný americký prezident Donald Trump nedávno neautorizovaně sebral. Zatímco se firma zabývá výrobou a prodejem kvalitního outdoorového oblečení, tak se Patagonie ve stejnou dobu také aktivně angažuje do veřejného dění. Firma informuje své zákazníky zejména o stavu životního prostředí prostřednictvím svćyh multimediálních poutavých příběhů nesoucí prvky žurnalistiky. Patagonie usiluje o podněcování veřejnosti a ostatních firem zapojovat se do občanské společnosti, změnit spotřební chování nejen zákazníků, ale i výrobců, s konec̆ným cílem udržitelné ochrany této křehké planety, kterou my všichni obýváme. Patagonie potvrzuje své altruistické odhodlání prostřednictvím svého oficiálního firemního hesla: "Jsme v businessu, abychom zachránili planetu."
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Developmnent and characteristic of the media mix in Japan
Klozová, Dominika ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
The thesis is about development of the media mix in Japan and its characteristics from the history to the present. The core points are the key elements of the media mix - manga, anime and video games. These media are described within the historical context in connection with the media mix. Beside the historical development and interconnections of these media, the thesis compares the media mix with the term transmedia storytelling. It defines both of these terms and illustrates their similarities. Practical research shows concrete examples of media mix, their mutual comparison and classification within the defined terms of media mix and transmediality. This is achieved by selecting samples with different media source from the media mix that are used as a demonstration for the media mix or transmedia storytelling practices.
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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Transmedia Storytelling & Amnesty International In the Czech Republic and the UK, 1993-2003
O'Donoghue, Veronique ; Cviklová, Lucie (advisor) ; Reifová, Irena (referee)
1 Abstract Since the 1990s, two parallel international phenomena have occurred: the growth of digital communications and the growth of the non-profit sector. The latter growth has taken place globally, but is acutely visible in the Czech Republic. In the Czech Republic, the 1990s posed an interesting challenge for the growth of non-profit organisations after the fall of Communism. One communications practice which has been utilised in business, journalism and the media is transmedia storytelling, though its application has been lacking in the non- profit sector. Through the utilisation of SWOT analysis methodology, this master's thesis will see this practice extrapolated to the non-profit sector in an exploratory case study of Amnesty International groups at various levels in both the Czech Republic and the United Kingdom. From this, the work hopes to achieve a better understanding of how transmedia storytelling practices could aid an international non-profit organisation, such as Amnesty International, in the effectivity of its agenda setting and resource mobilisation - thus eliminating discrepancies between regions in campaigning and fundraising. Keywords: Agenda Setting, Amnesty International, Non-Profit Organisation, Resource Mobilisation, Transmedia Storytelling
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Narative struktur
Lišková, Tereza ; Kraus, Jiří (advisor) ; Švelch, Jaroslav (referee)
The topic of diploma thesis was to analyze the narrative structure and transmedia storytelling of Star Wars processed into a film by director George Lucas. The work is mainly focused on narrative analysis of both the original and more recent films and further analysis of transmedia narrative that makes Star Wars extend mainly into the field of literature and computer games. In addition to narrative analysis subject of the work was also the analysis of the fictional world where the story takes place. Another point of diploma thesis is to analyze transmedia narrative that makes the original Star Wars story transform into a books, computer games and more. The whole concept of Star Wars can be described as a modern narrative, moreover, whose stories are from the genre of science-fiction and take place in a completely fictional environment. During the analysis of narrative structures, author primarily used the classical theoretical literature about the narrative theory. For example the Morphology fairy tales from Vladimir J. Propp, according to which it is possible to extent the analyse of the original and other episodes of Star Wars. For analysis of transmedia storyteling was also used studies of Mary Laure Ryan, who discusses the possibility of altering the basic narrative in transmedia narrative. The aim of...
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