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Company evaluation using financial analysis tools
Kubínová, Irena Marie ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
The bachelor thesis focuses on the evaluation of the financial situation of Truhlík s.r.o. in the years 2018 – 2022. The first part focuses on the theoretical starting points needed to process the analysis of the company, defines the selected methods and tools for a comprehensive evaluation of the company. The second part of the work then deals with the analysis of the company and the overall assessment of its financial health. Based on the results found, individual solutions leading to the improvement of the company's financial situation are proposed. These proposals are part of the third part of this work.
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Evaluation of Business Performance Through Financial Analysis Tools
Kopecký, Marek ; Heralecký, Tomáš (referee) ; Ptáček, Roman (advisor)
This bachelor thesis deals with the evaluation of the performance of the company Choceňská mlékárna s.r.o. for the period 2018-2022 and subsequent proposals for improving its financial situation. The thesis is divided into four main parts. The first one is devoted to the objectives and methodology in its preparation. This is followed by the theoretical part, which is aimed at explaining the important tools, indicators and procedures of financial and strategic analysis. In the third part, the selected company is first introduced and then an analysis of its current state is carried out, which is the basis for the fourth and final part. The latter includes the actual proposals of measures and solutions that should improve the financial performance of the enterprise.
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Establishing of the Small Company
Procházková, Barbora ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis focuses on the creation of a business idea and a business plan for the establishment of a small business that will produce handmade soaps offered through an online store. The first part defines the main problem of elaboration, objectives, and methodology. In part two, the theoretical background of the topic is discussed and the concepts to develop a business plan are addressed. The third part deals with the analysis of the current situation around the future business as well as quantitative research. The fourth part uses insights from theory and results from the analysis and research to propose a viable business plan. The fifth section covers the timeline for the implementation of the business plan.
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Evaluation of Business Performance Through Financial Analysis Tools
Vindišová, Veronika ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
Financial analysis is a key tool for assessing the financial health and performance of a company. This thesis examines the theoretical and practical aspects of financial analysis and their use in assessing a company's performance. The first part of the thesis focuses on the theoretical foundations of financial analysis, including definitions of key terms and indicators. The second part focuses on the application of financial and strategic analysis to a specific company, where financial statements are analyzed, and financial indicators are evaluated. The final part formulates suggestions for improving the financial situation of the company under study based on the results of the analysis.
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Business Plan for the Establishment of a Beauty Salon
Němcová, Veronika ; Koráb, Vojtěch (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a beauty salon in Trebic. The theoretical part of the thesis is focused on the definition of basic concepts in the field of business, description of the business plan and its parts and the analytical methods and tools used. The analytical part of the thesis includes the evaluation of the outputs of the analysis of the microenvironment, macroenvironment, own resources and capabilities and marketing research using the SWOT matrix, on the basis of which the appropriate strategy for the new enterprise is determined. The design part of the thesis contains the actual design of the business plan, which is based on the theoretical knowledge, analyses and the chosen strategy.
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Proposal of a marketing strategy for a start-up
Živná, Lucie ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This master thesis focuses on the design of a marketing strategy for a service start-up. It is divided into three parts. The theoretical part explains the theoretical concepts describing marketing strategy and digital marketing. The second part focuses on the analysis of the marketing mix, the external environment and the SWOT analysis. Through interviews, the interest in the company's platform is investigated. The last part consists of custom solution proposals outlining a new marketing strategy for the company including a timeline.
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The Business Plan for the Establishment of Family Farm for the Cultivation and Processing of lavender
Rygl, Luboš ; Veselá, Jitka (referee) ; Bumberová, Veronika (advisor)
The thesis is focused on creating a complete business plan for establishing a family owned lavender farm in the village of Římov. The theoretical part describes the business process from the very idea of starting an enterprise, the assessment of the business plan using the Lean Canvas tool, chosen analytical and research methods as well as creating a given structure for of the business plan which involves eliminating risks, setting up the product and entering the market. The analytical part of the work provides a SWOT analysis of the business environment. In the final part of the thesis both the preferred market strategy and the business model breakdown are proposed.
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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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Entrepreneurial Intention of Investment Activity for CZECH NUTRITION, s.r.o.
Byrtus, Dominik ; Čulík,, Miroslav (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focuses on proposal of Entrepreneurial Intention of Investment Activity for real company. Describes a general structure of business plan, its types and specifies the most used analysis. Based on theoretical knowledges the practical analysis of company surrounding is included. In the last part of this thesis there is specified an investment plan, its main advantages and risks. In the conclusion there is a final decision about realization of proposed investment.
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