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Strategic planning and measurement of effectiveness in galleries
Matějková, Vendula ; Matyáš, Ondřej (advisor) ; Jindra, Petr (referee)
This thesis is concerned with strategic planning and measurement of effectiveness in the nonprofit sector. First part of the thesis discusses the process of strategic planning in nonprofit sector and methods that can be used by nonprofit organizations to measure effectiveness. Creation and use of the strategy map designed by Kaplan and Norton is also described. In the second part a strategy map is created for a Czech regional gallery and its subsequent use is proposed.
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Aplikace Balanced Scorecard
Caklová, Eva ; Neumaierová, Inka (advisor) ; Beran, Jiří (referee)
The thesis is focused on strategic planning and management system Balanced Scorecard and its application in spa Léčebné Lázně Bohdaneč. In theoretical part is introduced the theoretical basis for application of this method including the basics for strategic analysis. The practical part is devoted to strategic analysis at the beginning. SWOT analysis identifies the strengths and weaknesses of the company and potential opportunities and threats. Thereafter the strategy of the company is defined, follows determination of strategic goals in four perspectives (financial, customer, internal and innovation and learning perspective), choice of key performance indicators and strategic actions. In the final of the thesis is created strategic map, that is key tool of strategic management based on Balanced Scorecard method.
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Strategy of an Enterprise
Staněk, Filip ; Kovář, František (advisor) ; Koreš, Milan (referee)
The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more detail within the functional strategies of the individual strategy business units. At the end, the chosen strategy is evaluated from the perspective of suitability, acceptability and viability.
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Strategy of business unit
Janeta, Zdeněk ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis describing Strategy of business unit is divided into three parts. First theoretical part summarizes strategic management together with strategic analysis, consisting of external and internal part. Second part describes operations on betting market, contemporary Czech market, its development and actual services offered. Last part analyses the strategy of Tipsport Company. It contains basic characteristic of the company followed by development of individual parts of business strategy such as SWOT and PEST analysis and marketing strategy.
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Approaches to the Formation of Regional Development Strategies, as demonstrated on an example of Micro-region "Zalesi" and of the town of Humpolec (a Comparative Analysis)
FARANOVÁ, Radka
The bachelor´s thesis, with the title "Approaches to the Formation of Regional Development Strategies, as demonstrated on an example of Micro-region "Zalesi" and of the town of Humpolec (a Comparative Analysis)", consists of two parts. The first part called the Strategic plans in the territorial planning discloses strategic plans and strategic planning, i.e. how the strategic plans are being purchased, what are their structure, and their follow-up realization, monitoring and updating. The second part called the comparison of the Strategic plans in the region "Humpolecko" is actually already focused on three selected strategies created in terms of the town of Humpolec and communities falling within its municipality. They consist of the Strategic plan concerns the Development of the town of Humpolec, The Strategy of the Development of the Micro-region "Zalesi", and the Strategic Plan LEADER - "Humpolecko". Its goal is to comparatively analyse some parts of all of the selected strategic plans.
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Strategic Development of the village Nová Ves u Českých Budějovic
Prokešová, Lucie ; Damborský, Milan (advisor) ; Jílek, Petr (referee)
This thesis deals with strategic development of the village called Nová Ves u Českých Budějovic. The theoretical part of the thesis describes the most important aspects of regional and municipal development, and then characterizes the process of strategic planning and provides guidance on the preparation of the strategic plan for municipal development. The practical is focused on complete socio-economic analysis and SWOT analysis of the village Nová Ves. Based on this analysis, then identifies the key development opportunities and barriers and suggested the basic development activities.
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Strategic development of the town Beroun
Trunečková, Lenka ; Damborský, Milan (advisor) ; Paláčková, Jana (referee)
This thesis is focused on utilization of strategical planning of possibility on development in concrete town. The aim of this thesis is utilization teoretical knowledge of strategical planning and territorial development and defines possibilities and limits of town development in concrete town. In the theoretical part, the concept of town is defined and main functions of the town are determined. Further on the theoretical part is described importance of strategical planning and regional development for development of concrete territory. In practical part, town Beroun is characterized and implement complex socioeconomic analysis and SWOT analysis. The strength and weakness are defined. Potential and barriers of town Beroun are determined in terms of performed analyses.
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Strategic planning in marketing communications
Krátký, Ondřej ; Malý, Josef (advisor) ; Halík, Jaroslav (referee)
Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.
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