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Social Networks' Business Models
Vojtěšek, Cyril ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper examines popular social networks from the financial point of view. It analyses four social networks which fall into three categories: social networks (Facebook), communities (YouTube and LinkedIn) and microblogging services (Twitter). Each of these services is specific and is described in a separate chapter. The main aim of the paper is to analyze the social networks' business models. They are explained in the part two which is the most significant and largest part of the paper. It follows the first part which discusses the question whether it is possible to find out the real market value of a social network. Part three involves the author's suggestions, how to amend the current business models and if it is possible to put up a new model. The final part of the paper offers the comparison between the current situation and the situation back in the year 1999 which ended up in the burst of the dot com bubble.
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Couchsurfing - new way how to travel
Konvalinka, Michal ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
Theoretical and methodological part: Description of CouchSurfing international. Explaining how the project originated, how it works and how to join it. Implemented questionnaire survey. Application part: The research is focused on CouchSurfing impact on tourism industry and the environment. Summary of positive and negative impacts of CouchSurfing on tourism and the environment.
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Agent based models of financial markets - rationality and social networks
Popadinec, Martin ; Burian, Jan (advisor) ; Berka, Petr (referee)
In the thesis we focus on involving Agent-based models in modeling financial markets. In Agent-based models of economical systems, often called Agent-based computational economics (ACE), market price is established by actions and interactions of autonomous agents using heuristics or simple decision-making rules. This approach to modeling of financial markets provide us with better understanding of establishing market price then aggregate economical models which focuses exclusively on societally "optimal" equilibria assuming that they are achieved by informed and rational behavior of people. The thesis consists of two main parts. The first one, theoretical, is an introduction to agent based modeling, bounded rationality and social network Our concern in the second part of the thesis is a model of volatility on financial markets. This model is interesting example of agent based approach to creating economical models. However it contains some non-realistic assumption from which the most controversial is the space where agents interacts -- two dimensional lattice. In this part of the work the model is converted from two dimensional lattice to the networks which better corresponds to real social networks but we also experiment with another extension of the agent's decision-making function. The intended outcome of the work is verifying the quality of the model, to learn the effect of our model extensions on price volatility, overview of attributes of the particular networks and discussion whether such models could provide some valuable information to the economist which are interested in financial markets.
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Social networking as a form of commercial presentation of companies
Mňahončáková, Jana ; Stříteský, Václav (advisor) ; Uhlíř, Martin (referee)
Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals.
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Social Networks in Management - tools for analysis, application in management
Lucký, Jiří ; Jelínek, Jiří (advisor) ; Voráček, Jan (referee)
Social networks - a description of principles and theoretical background, dynamics and possibilities of their use, particularly in management and marketing; methods for detection of social networks and work with them, the available software tools, the practical application of theoretical knowledge - analysis of specific data structures and social networks subsequent processing with regard to potential applications in management
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Socialn and community networks
Harášek, Luboš ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The aim of thesis is to examine and compare the most important world and Czech internet social networks. For these social networks then secondly to describe the benefits to society and their usability in marketing, but also their seamy sides which represent a danger for users. The objectives of this thesis are the exploration of the internet and book resources and their evaluation. Another source of support for the research results is an Internet questionnaire. This bachelor thesis is divided into four main parts. The first explains the theory of the social and community networks, Web 2.0 and Semantic Web. The second part describes the various social networks and compared their basic services. This is followed by a summary of trends in social networks, the benefits and dangers of social networks. In the last part are presented the results of Internet surveys and reflection on the ideal social network. Benefit of this thesis is to create an overview of most social networks and alert readers to the dangers of these social networks. In reflecting on the ideal social network, describes how this social network might look like, what would allow and how it was solved. Poll among Internet users, shows the view of respondents on the issue and their behaviour in social networks.
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The principles of internet communities
Vrba, Jaroslav ; Mišurec, David (advisor) ; Košárek, Zdeněk (referee)
This thesis concentrates on Internet communities, shows their principles of working and compare the most important of them. The aim of this thesis is to explain how internet communities works. It compares their features and provide to reader a possibility of making own opinion on them. The internet communities are compared from global and local Czech aspect. This thesis shows their functionalities, benefits and from the other hand their disadvantages linked with usage, including possibilities of protection. Author attached his own research in form of questionnaire aimed on Facebook users. Next to the last chapter shows economic aspect of the community servers, what are their costs and revenues.
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