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Système de la Mode by Roland Barthes: Critique of the Model and Limits of Application
Lorencová, Petra ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
In this thesis we will try to explain and clarify the main concepts of R. Barthes's semiological method introduced in his book Système de la Mode. The key moments of his model will be confronted with critique of other authors such as J. Culler, T. Todorov or D. N. Rodowick. The principal aim of Barthes's book is to create a precise method which would lead the structural analysis of women's clothing described by fashion magazines. The author believes, that vestimentary features presented in fashion magazines are constituted into a system of signification. Barthes's main intention has been to reconstitute this system of meaning and to create a classification of written garment using linguistic approach and procedures. After considering the critique of the above-mentioned authors, we will try to apply Barthes's concepts to some examples of written garment, taken from current fashion magazines, in order to better understand author's semiological project.
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Structuralism and Concept of Discourse in the Work of Paul Ricoeur
Skoumal, Petr ; Borecký, Felix (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on structuralism and concept of discourse in the work of French philosopher Paul Ricoeur. The aim of the thesis is to show Ricoeur's effort to interconnect structuralism and hermeneutics and, after this, to treat how this interconnection works as a general paradigm of human sciences. The point of departure is Ricoeur's revision of Saussurean structural approach which divides language into language system (langue) and speaking (parole). Then, the concept of discourse is grounded and the thesis proceeds to problems of text. By using the concept of discourse for written forms of language (texts), Ricoeur introduces this term to his hermeneutical approach. Its interconnection with structuralism is made possible by circular dialectics of explanation and understanding in which structuralism is shown to be necessary for the hermeneutical knowledge. Ricoeur's hermeneutical thought is also characterised by movement from text to action. Ricoeur finds some parallels between them and between the interpretations of them. By this, he proceeds from hermeneutics of text to hermeneutics of action and presents his conclusions as a general paradigm of human sciences. These are said to have a hermeneutical nature. However, according to Ricoeur, the deep hermeneutical comprehension is...
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Politics, Mass-media and Power.
Mochanová, Karolína ; Stracený, Josef (advisor) ; Samek, Tomáš (referee)
This thesis concerns itself with the relationship between media and politics and politicians, particularly in those media messages where visual stimuli predominate.First, the author introduces key terms in the field of media and visual culture. The following part of the present paper focuses on two prominent figures of our political scene. These figures are briefly introduced and an attempt is made to analyse their means of visual self-presentation and the effect of this message on the public, namely their voters. The method chosen to carry out this analysis is semiotic analysis, inspired predominantly by Roland Barthes' book Mythologies. The author uses the concept of interpreting an image, denotation, and connotation, and subsequently situates her findings in a broader social context. Semiotic analysis helps to decipher messages used by media to influence voters' perception of politicians.
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The Photo Album and Syntagm in the Web 2.0 Environment
Vlk, Pavel ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
The diploma thesis The Photo Album and Syntagm in the Web 2.0 Environment deals with problems of digital photographic collections shared in the web 2.0 environment. The thesis tries to express the basic principles of online photo albums referring to their characteristics, social function, method of arrangement and classification of individual photos. The aim is to verify the assumption that the photo album in the web 2.0 environment loses its narrative function and becomes a set of photos as modular fragments, whose sequence is made to be easily rearrangeable. The thesis is outlined in an interdisciplinary method, in examining of web photo albums it combines knowledge from studies of new media, sociology, philosophy and semiotics. The diploma thesis verifies validity of new medial theories of Lev Manovich in the environment of web digital photo albums and continues in his analyses of behaviour of users of the Instagram social network. As a part of the thesis there is also the own quantitative research, which with its form approximates to the sociological study of Pierre Bourdieu in 60s of the 20th century, devoted to social use of photography. On the basis of the above mentioned theoretical knowledge and his own research we determine what changes of organization and social function of photo albums...
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Mythology theme of Nikkarin's graphic novels 130
Kadlec, Jakub ; Čeňková, Jana (advisor) ; Láb, Filip (referee)
Diploma thesis Mythological motives in Nikkarin's comics trilogy 130 is one of the few Czech theoretical works that focus on the analysis of myths in contemporary Czech sci-fi comics. It applies semiological analysis to the still-unfinished tetralogy 130 (Odysea, Hodní, zlí a oškliví and Čas hvězdoplavců) by the young artist and writer Nikkarin, aiming to decipher mythological contents and describe the basic theoretical framework for their further exploration. The interpretation of the books is preceded by a section focused on the history of sci-fi comics in the Czech environment. The thesis is based on the hypothesis that the use of myths in the comic series 130 is deliberate. At the same time, the validity of the discovered myths is not limited to sci-fi comics, as they can often be found in other genres and on other platforms. One of the aims of the thesis is to discover such intermedial overlaps. An indispensable part of the diploma thesis is also the reflection of the series 130 in the Czech media, focusing among other things on the ability of the reviewers to decipher the hidden meanings.
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Émile Benveniste and the role of sens
Krásová, Eva ; Bílek, Petr (advisor) ; Pešek, Ondřej Matthew (referee) ; Fulka, Josef (referee)
Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...
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Media Coverage of the Czech ice-hockey team in 2010 - 2015
Valášková, Barbora ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
This thesis entitled "The Media Image of the Czech Hockey Team in the years 2010 - 2015" deals with the presentation of the Czech national ice hockey team at the World Championships in 2010, 2013 and 2015, in the Mlada fronta Dnes and the Sport daily newspapers. It focuses on the media image created during the championships with different process, results and circumstances. The theoretical part presents the concepts, methods and procedures. It focuses on the introduction of semiotics, its principles and explains the basic concepts of the semiotics and semiotic analysis work. Another area is the media construction of reality, which is important for analyzing media image. The media coverage of the sports events, myths associated with it, creating a statute of athletes' celebrities or presentation of national pride and identity in the background of sports events are the important topics of the presented theoretical starting points. In the methodological part there is presented the research project explaining the topic, objective and a sample of the research, the tasks of the research and also questions addressed in subsequent practical part. Texts from the Mlada fronta Dnes and the Sport are analyzed using the method of semiotic analysis. In connection with the basic aim of the thesis and theories...
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Structuralism and Concept of Discourse in the Work of Paul Ricoeur
Skoumal, Petr ; Borecký, Felix (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on structuralism and concept of discourse in the work of French philosopher Paul Ricoeur. The aim of the thesis is to show Ricoeur's effort to interconnect structuralism and hermeneutics and, after this, to treat how this interconnection works as a general paradigm of human sciences. The point of departure is Ricoeur's revision of Saussurean structural approach which divides language into language system (langue) and speaking (parole). Then, the concept of discourse is grounded and the thesis proceeds to problems of text. By using the concept of discourse for written forms of language (texts), Ricoeur introduces this term to his hermeneutical approach. Its interconnection with structuralism is made possible by circular dialectics of explanation and understanding in which structuralism is shown to be necessary for the hermeneutical knowledge. Ricoeur's hermeneutical thought is also characterised by movement from text to action. Ricoeur finds some parallels between them and between the interpretations of them. By this, he proceeds from hermeneutics of text to hermeneutics of action and presents his conclusions as a general paradigm of human sciences. These are said to have a hermeneutical nature. However, according to Ricoeur, the deep hermeneutical comprehension is...
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Système de la Mode by Roland Barthes: Critique of the Model and Limits of Application
Lorencová, Petra ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
In this thesis we will try to explain and clarify the main concepts of R. Barthes's semiological method introduced in his book Système de la Mode. The key moments of his model will be confronted with critique of other authors such as J. Culler, T. Todorov or D. N. Rodowick. The principal aim of Barthes's book is to create a precise method which would lead the structural analysis of women's clothing described by fashion magazines. The author believes, that vestimentary features presented in fashion magazines are constituted into a system of signification. Barthes's main intention has been to reconstitute this system of meaning and to create a classification of written garment using linguistic approach and procedures. After considering the critique of the above-mentioned authors, we will try to apply Barthes's concepts to some examples of written garment, taken from current fashion magazines, in order to better understand author's semiological project.
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Mythology of Reflex magazine cover pages
Vondrák, Jan ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma work examines a product from the field of print media - front pages of magazine Reflex. Method of mythological analysis is used, which has been in qualitative research of media content applied for half of a century and is considered to be one of the traditional methods used by media studies. Unlike other dissertations in this thematic area this work does not only analyze visual or lexical contents of cover pages, but also focuses on participation of those contents in the development of myth. The work begins with introduction of key theoretical background and resulting terms used in following analyzes describing effects of myths in individual covers. Then the summary brings the interpretation and explanation of described phenomena. The work focuses to decipher myths contained in the first message which the Reflex magazine week after week addresses to his readers -the title page of individual issues. It analyses how the magazine constructs a system of myths, by which ideology can impact on its readers. Aim of this dissertation is not only to describe the process by which the myths capture a variety of signs and fill them with their own meanings, but also a dialectical relationship between myths and stereotypes or ideologies which stand in their background.
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