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Travel tourism magazines on the czech media market-a comparative analysis of the C.O.T.Business and National geographic
Juránková, Simona ; Dolanská, Nora (advisor) ; Wolák, Radim (referee)
Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...
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Presentation of domestic violence in media during the period after the death of Simona Monyová
Doušová, Kateřina ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
Thesis is devoted to the media representation of domestic violence. Text is thematically divided into theoretical and practical parts. In the theoretical, the first chapter is devoted to the introduction to domestic violence issue, both in terms of socio-psychological and legal, and there is also mentioned the issue of media violence representation of violence and in particular the representation of violence against women. In the practical part of the thesis, the results of research are presented. The research method is quantitative content analysis. The analysis is focused on the period before and after the murder of writer Simona Monyová (the whole year 2011). Thesis analyzes whether and how the Simona Monyová case has affected the representation of domestic violence in selected media - Mlada fronta Dnes, Lidove noviny, Hospodarske noviny, Pravo, regional Dailies, television Nova, Czech TV and TV Prima. The aim is not only to observe and describe changes in the representation of domestic violence after the murder, but also describe how the media frames the issue of domestic violence - focus on media sources, news values, routines and how does it affect the represent the topic to public. Thesis is based on several international studies, with which our research results are compared. One of the main...
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Media representation of the "Gorilla" case in slovak and czech media
Midulová, Katarína ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The diploma thesis deals with media representation of Slovak political case "Gorilla" in Slovak and Czech print dailies. The thesis builds upon the theoretical principles of the relationship between politics and media in a given societal system, media framing of political news, and normative aspects of balance in the news. A definition of scandal follows as well as description of fundamental characteristics of promotion in the media of political scandals in particular. The thesis aims at application of this theoretical basis on the aforementioned case and its empirical verification. The empirical research includes source analysis and an evaluation of the source balance. A quantitative content analysis is used for these purposes. The results show an intense media coverage of the case and a major media focus on elite (political) resources as well as a frequent representation of particular political actors at the expense of others (related to the case). The results also demonstrate that media did not reflect the fact, that the authenticity of the Gorila document which was the origin of the case was not officially proven at the time.
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Media reflection of the president Václav Klaus' political agenda
Picková, Zuzana ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
Presidents are said to exert their influence mainly through addressing the public and public speaking. Setting the media agenda is considered as one of the presidents' main strategic powers. Although the contemporary Czech president Václav Klaus enjoys substantial media attention, it is not granted that the media report on everything he says and emphasises. This research focuses on the interaction between presidential speeches at important occasions, represented by the 1 January, 28 October, and 17 November address, and the media represented by three nation-wide dailies Mladá fronta DNES, Právo and Blesk. The time span of the research is 2007 to 2011. The analysis seeks to examine how often were the presidential speeches reported by the media, and which particular topics from them generated press coverage. The results show that the media were mostly attracted by the 1 January address, while the 17 November speech received least attention. It has also emerged that the media reporters have been choosing selectively which topics from the speeches to cover. The scope of the space dedicated to each of the topics by the president in his speeches has not been reflected by the journalists. Therefore, significant differences in the topical priorities between the presidential and media agenda were...
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The process of framing media content on the example of domestic violence
Homolková, Dana ; Vochocová, Lenka (advisor) ; Škodová, Markéta (referee)
The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...
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Changing of a media coverage of the Iraq war in the Czech press in the period 2003-2008
Sabolová, Veronika ; Nečas, Vlastimil (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Changing of a Media Coverage of the Iraq War ("Second Gulf War") in a Czech press in the Period 2003-2008" deals with news media position and their activities during the Second Gulf War. The goal of the thesis is to explain the media power during the public opinion influencing. This is the reason why the theoretical part of the thesis deals with a propaganda, agenda-setting function of the mass media and media framing. The Iraq war was the reaction to the September 11th 2001 events and president Bush claimed the war against global terrorism. This is the reason why the thesis deals with sociology of terrorism and connection of terrorism and the news media. Influencing of a public opinion deals with an extensive propaganda campaign of the USA and the UK politics in connection with an agenda-setting function of the mass media by political and media agendas. The goal of the analytical part of the thesis is to find media framing in Czech daily newspapers called Mladá fronta Dnes and Lidové noviny. Quantitative and qualitative research combination is focused on the Second Gulf War changing of media coverage during the six year period started by the allied invasion to the Iraq and ending by George Bush leaving a presidency.
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Mediatization of the Politic Sphere
Hannich, Jiří ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...
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Delegitimization of the West in Al Qaeda's Magazine Inspire
Brzá, Magdaléna ; Karásek, Tomáš (advisor) ; Ditrych, Ondřej (referee)
The Master's thesis Delegitimization of the west in Al Qaeda's Magazine Inspire focuses on the techniques of terrorist group's propaganda aimed at individuals of Arab descent and Islam faith residing in one of the western countries. Thesis analyses sixteen issues of digital magazine Inspire published since 2010 by Al Qaeda affiliate in Yemen called AQAP - Al Qaeda in Arabian Peninsula. Terrorist attacks by so called lone-wolfs on the territory of western states have had increasing tendency in the last decade. The phenomenon of online propaganda and radicalisation through social networks is progressively becoming one of the major challenges for western security services. Grasping the sociological and psychological aspects of lone wolfs' drivers for conducting terrorist attacks is thus crucial. The underpinning theory of the thesis is framing analysis together with the concept of delegitimization. Thesis traces the production and use of five framing tools - metaphor, catchphrases, depiction, exemplars and visual images (which are the combination of studies done by Fairhurst & Sarr and Gamson & Modigliani 1989). Second part of the thesis links the framing tools with three stages of the delegitimization of the west - a crisis of confidence, a conflict of legitimacy and a crisis of legitimacy. The...
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Framing of conflict in Eastern Ukraine in local media
Štěpán, Petr ; Zilynskyj, Bohdan (advisor) ; Šír, Jan (referee)
The thesis analyses framing of news in four local on-line media of Donetsk Oblast in Eastern Ukraine. Two of the analysed on-line news websites (Novosti Donbassa and Mariupolskie Novosti) are based in Ukraine-controlled part of Donetsk Oblast, the two other (DAN and Gorlovka.Today) are located in so-called Donetsk People's Republic established by pro- Russian rebels. The thesis focuses on news reporting of two major events of the Conflict in Eastern Ukraine which occurred in 2015: The battle of the city of Debaltseve and the preparations of local elections in so-called people's republics of Donetsk and Lugansk. The analysis is based on Robert N. Entman's definition of framing analysis which consists of searching for keywords, phrases and other tools which build the frame.
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