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Change of the Corporate Culture of Company BUWOL METAL s.r.o.
Vrzáček, Tomáš ; Vinkler, Lukáš (referee) ; Mráček, Pavel (advisor)
The aim of this bachelor thesis is to make suggestions and find possbilities of improving the corporation culture in a relavant company. The contenst of the theoretical part are the description of the corporation culture and its influence on the company performance. Then the theoretical part includes motivation possibilities of the employees and the company promotion on the market. The results of the investigation are presented in the practising part. Suggested recommendations that support the change of the corporate structure are also a part of the practising part.
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The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
ŠINKOVÁ, Jiřina
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
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Using Social Networks for Promoting the Czech Republic by the CzechTourism Organisation
ŠKÁBOVÁ, Natálie
The purpose of this bachelor thesis is to analyse how the organization CzechTourism utilizes different social networks to promote the Czech Republic and to propose the potential further use in accordance with their development. For this purpose, the theoretical part describes the basic concepts related to the marketing area with emphasis on promotion within social networks. The organization CzechTourism is introduced in the practical part of the bachelor thesis. Specifically, its foundation, goals, mis-sion and also, their marketing strategies. Furthermore, the thesis is focused on analysing three specific social networks where the CzechTourism organisation is presented. The thesis includes, as well, a questionnaire survey which focuses on what role social networks have in the foreign public opinion when making their travel plans. In addition, the research analyses the awareness of foreign public about the organization CzechTourism. Based on obtained results of our research we then evaluate the overall activity of the CzechTourism on the giv-en social networks and subsequently propose new suggestions for their future utilization
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Marketing communication of dancing school Luas Dancing School.
Vařechová, Alice ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of dancing school Luas Dancing School. Objectives: This thesis is trying to come up with new and effective marketing communication for dancing school. It is based on the old propagation methods and trying to do it better with documents obtained from theoretical part. Methods: Methods we used for this thesis are interview with owner and founder of this dancing school and discussion with dancers of this school. Some of them are long term dancers and some of them are beginners. Results: After interview with owner of this dancing school was found, that they don't have any marketing communication. This thesis is trying to find new ways and to help this school to be more visible for people and to be more creative in advertising then other dancing schools. Keywords: marketing communication, dancing school, communication, marketing mix, promotion mix, Luas Dancing School, advertising
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Marketing communication of dancing school Luas Dancing School.
Vařechová, Alice ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of dancing school Luas Dancing School. Objectives: This thesis is trying to come up with new and effective marketing communication for dancing school. It is based on the old propagation methods and trying to do it better with documents obtained from theoretical part. Methods: Methods we used for this thesis are interview with owner and founder of this dancing school and discussion with dancers of this school. Some of them are long term dancers and some of them are beginners. Results: After interview with owner of this dancing school was found, that they don't have any marketing communication. This thesis is trying to find new ways and to help this school to be more visible for people and to be more creative in advertising then other dancing schools. Keywords: marketing communication, dancing school, communication, marketing mix, promotion mix, Luas Dancing School, advertising
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Promotion of destination Třebíč
POLENDOVÁ, Michaela
The diploma thesis is focused on the promotion of Třebíč destination. The main objective of the thesis is to identify and assess the current tools for possible promotion of Třebíč destination. Based on the analysis of the current state, the possibilities to improve and increase awareness of Třebíč as a tourist destination are suggested.
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Change of the Corporate Culture of Company BUWOL METAL s.r.o.
Vrzáček, Tomáš ; Vinkler, Lukáš (referee) ; Mráček, Pavel (advisor)
The aim of this bachelor thesis is to make suggestions and find possbilities of improving the corporation culture in a relavant company. The contenst of the theoretical part are the description of the corporation culture and its influence on the company performance. Then the theoretical part includes motivation possibilities of the employees and the company promotion on the market. The results of the investigation are presented in the practising part. Suggested recommendations that support the change of the corporate structure are also a part of the practising part.
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Utilisation of financial resources for promotion a company
BÁRTÍKOVÁ, Hana
The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.
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