National Repository of Grey Literature 13 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Promotion of Telecommunication Companies and Their Products and Services - Discourse Analysis
Krška, David ; Haupt, Jaromír (referee) ; Rujbrová, Šárka (advisor)
V práci je rozebrána diskursní analýza reklam telekomunikačních společností. Teoretická část se věnuje diskurzní analýze, popisu použitých pojmů, vlastní definici reklamy a metodologii samotné analýzy. V praktické části jsou uvedeny jednotlivé příklady konkrétních reklam v anglickém jazyce. Analýza se věnuje propojení textů reklam pro dané kulturní prostředí, vizuálním vlastnostem a očekávanými příjemci jednotlivých reklam.
Annotated Czech Translation of Selected Chapters from "Salt, sugar, fat: how the food giants hooked us"; Michael Moss; Random House, 2013
Skadchenko, Yulia ; Mraček, David (advisor) ; Jettmarová, Zuzana (referee)
The aim of this thesis is a translation of a part of chapter one of Michael Moss' "Salt, Sugar, Fat: How the Food Giants Hooked Us" and the analysis and commentary of this translation. The commentary consists of four parts. Part one contains an analysis of the source text using the model of Christiane Nord. The second part deals with problems that occured during the process of translation and their solutions. The third part describes the translation shifts and the fourth part deals with the chosen translation method. Powered by TCPDF (www.tcpdf.org)
Parker, Tony. The Violence Of Our Lives: Interviews with Life-Sentence Prisoners in America. London: HarperCollins, 1996. 256 p. ISBN 0-00-638238-X.
Janina, Margarita ; Tobrmanová, Šárka (advisor) ; Mraček, David (referee)
The bachelor thesis consists of two parts. The first part is a translation of selected chapters from the book written by Tony Parker The Violence of Our Lives: Interviews with Life- Sentence Prisoners in America, which was published in London in 1996 by HarperCollins Publishers. The second part of this thesis is a commentary on the translation based on Christiane Nord's model of translation analysis. The commentary includes a translation analysis; it focuses according to relevance on extratextual and intratextual factors and on various translation problems that occurred in the process. The commentary describes strategies for dealing with the problems as well as the typology of translation shifts that occurs in the target text. It concludes that the text is expressive and embedded in the source culture.
Commented translation:Introductory: Language Defined (E.Sapir: Language: An Introductionto the Study of Speech, 1921)
Mašek, Jan ; Jettmarová, Zuzana (advisor) ; Mraček, David (referee)
The thesis consists of a Czech translation of the first chapter, Introductory: Language Defined, from Language: An Introduction to the Study of Speech (New York: 1921, Harcourt, Brace and Company) by Edward Sapir and of a commentary on the translation. The commentary consists of a translation analysis of the source text, typology of translation problems and their solutions, and typology of translation shifts. The translation method was chosen based on the analysis, which was based on the method of Ch. Nord. The main objective of the translation was to preserve the informative function of the source text and it's style with regard to the documentary function of the translation and the conventions and constraints of the target language.
On the Presupposition Projection in Czech
Veselý, Vojtěch ; Macurová, Alena (advisor) ; Hajičová, Eva (referee) ; Bílková, Jana (referee)
On the Presupposition Projection in Czech I understand presupposition as both an implication and a set of requirements which have to be fulfilled by the (passive) context, i.e. a set of realized propositions and logico- semantic relations between them shared by the communicants. The content of presupposition is formed by information which the speaker characterizes as predetermined, i.e. known to the communicants. Presupposition is a semantically narrower notion than implication: every meaning expressed indirectly is implied, but not every implied meaning is presupposed. Contextually bound constituents express a proposition which is included in the active context, i.e. a set of propositions on which the communicants are actively focused. Contextual boundness is a type of presupposition trigger: information included in the active context is a necessary part of the passive context (it doesn't hold true vice versa, of course). Context shared by the communicants can not be incremented by the primary (i.e. directly expressed) proposition of a clause, unless all the presuppositions semantically entailed in the primary proposition are satisfied. Presupposition is satisfied if and only if proposition p which forms a content of the presupposition is part of the (passive) context. In case that the context...
Promotion of Telecommunication Companies and Their Products and Services - Discourse Analysis
Krška, David ; Haupt, Jaromír (referee) ; Rujbrová, Šárka (advisor)
V práci je rozebrána diskursní analýza reklam telekomunikačních společností. Teoretická část se věnuje diskurzní analýze, popisu použitých pojmů, vlastní definici reklamy a metodologii samotné analýzy. V praktické části jsou uvedeny jednotlivé příklady konkrétních reklam v anglickém jazyce. Analýza se věnuje propojení textů reklam pro dané kulturní prostředí, vizuálním vlastnostem a očekávanými příjemci jednotlivých reklam.
Commented translation: Zhoř, A. Tvrdohlavá Marie. Praha: Státní nakladatelství dětské literatury, 1957. s. 71-113.
Rogozhnikova, Sofia ; Molchan, Maria (advisor) ; Oganesjanová, Danuše (referee)
This bachelor thesis consists of two parts. The first part is a russian translation of the selected chapters from the book Tvrdohlava Marie (pp. 71-113) written by Antonin Zhor. The second part contains a commentary on the translation. The commentary includes the following sections: Analysis of the source text, Concept of translation, Translation problems and methods for their solutions.
Annotated Czech Translation of Selected Chapters from "Salt, sugar, fat: how the food giants hooked us"; Michael Moss; Random House, 2013
Skadchenko, Yulia ; Mraček, David (advisor) ; Jettmarová, Zuzana (referee)
The aim of this thesis is a translation of a part of chapter one of Michael Moss' "Salt, Sugar, Fat: How the Food Giants Hooked Us" and the analysis and commentary of this translation. The commentary consists of four parts. Part one contains an analysis of the source text using the model of Christiane Nord. The second part deals with problems that occured during the process of translation and their solutions. The third part describes the translation shifts and the fourth part deals with the chosen translation method. Powered by TCPDF (www.tcpdf.org)
On the Presupposition Projection in Czech
Veselý, Vojtěch ; Macurová, Alena (advisor) ; Hajičová, Eva (referee) ; Bílková, Jana (referee)
On the Presupposition Projection in Czech I understand presupposition as both an implication and a set of requirements which have to be fulfilled by the (passive) context, i.e. a set of realized propositions and logico- semantic relations between them shared by the communicants. The content of presupposition is formed by information which the speaker characterizes as predetermined, i.e. known to the communicants. Presupposition is a semantically narrower notion than implication: every meaning expressed indirectly is implied, but not every implied meaning is presupposed. Contextually bound constituents express a proposition which is included in the active context, i.e. a set of propositions on which the communicants are actively focused. Contextual boundness is a type of presupposition trigger: information included in the active context is a necessary part of the passive context (it doesn't hold true vice versa, of course). Context shared by the communicants can not be incremented by the primary (i.e. directly expressed) proposition of a clause, unless all the presuppositions semantically entailed in the primary proposition are satisfied. Presupposition is satisfied if and only if proposition p which forms a content of the presupposition is part of the (passive) context. In case that the context...
Parker, Tony. The Violence Of Our Lives: Interviews with Life-Sentence Prisoners in America. London: HarperCollins, 1996. 256 p. ISBN 0-00-638238-X.
Janina, Margarita ; Tobrmanová, Šárka (advisor) ; Mraček, David (referee)
The bachelor thesis consists of two parts. The first part is a translation of selected chapters from the book written by Tony Parker The Violence of Our Lives: Interviews with Life- Sentence Prisoners in America, which was published in London in 1996 by HarperCollins Publishers. The second part of this thesis is a commentary on the translation based on Christiane Nord's model of translation analysis. The commentary includes a translation analysis; it focuses according to relevance on extratextual and intratextual factors and on various translation problems that occurred in the process. The commentary describes strategies for dealing with the problems as well as the typology of translation shifts that occurs in the target text. It concludes that the text is expressive and embedded in the source culture.

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