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International Marketing Mix of the Winery for Entering the Polish Market
Sečka, Vojtěch ; Mikeska, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the current state of the international marketing mix of Zámecké vinařství Bzenec s.r.o., which is about to enter the Polish market. The thesis specifies the motives of the winery for entering the Polish market, contains a proposal for a suitable entry into this market. Diploma thesis also includes the elaboration of company’s international marketing mix. Based on the research into competition pricing especially in the Polish retail, the most suitable product lines will be proposed for this type of market.
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Proposal of Marketing Mix of the Selected Company for the Poland Market
Skřivánková, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master Thesis is concentrates on the problematics of marketing mix of a company entering a foreign market and is divided into three main parts. For reaching the purpose, the theoretical first part is concentrates on research in literature, which defines the theoretical base for the following parts. In the second part, an analysis of the chosen company is made for reaching deep knowledge of the current state of the company as well as of the micro and macroenvironment of the polish market. This part also contains a quantitative questionnaire-based market research. The last part of this Thesis focuses on proposals of marketing mix usable for successful expansion to a foreign market. This expansion should reach out to new customers and establish the company at the market entering.
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Proposal for Expansion of a Czech Company on the Polish Market
Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The topic of the diploma thesis is the expansion proposal for a selected Czech company on the Polish market. The company is based in Cesky Tesin and sells higher value toys through its own e-shop. The thesis is divided into four main parts. The introductory part defines the problem to be solved, the main objective and describes the methods used to solve the thesis. The theoretical part describes the basic concepts of the chosen problem. The analytical part consists of the characteristic of the company and the analysis of the external and internal environment of the company. The last design part contains the actual solution proposals and economic evaluation including the planned schedule of activities.
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Proposal for Expansion of a Czech Company on the Polish Market
Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The topic of the diploma thesis is the expansion proposal for a selected Czech company on the Polish market. The company is based in Cesky Tesin and sells higher value toys through its own e-shop. The thesis is divided into four main parts. The introductory part defines the problem to be solved, the main objective and describes the methods used to solve the thesis. The theoretical part describes the basic concepts of the chosen problem. The analytical part consists of the characteristic of the company and the analysis of the external and internal environment of the company. The last design part contains the actual solution proposals and economic evaluation including the planned schedule of activities.
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Proposal of Marketing Mix of the Selected Company for the Poland Market
Skřivánková, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master Thesis is concentrates on the problematics of marketing mix of a company entering a foreign market and is divided into three main parts. For reaching the purpose, the theoretical first part is concentrates on research in literature, which defines the theoretical base for the following parts. In the second part, an analysis of the chosen company is made for reaching deep knowledge of the current state of the company as well as of the micro and macroenvironment of the polish market. This part also contains a quantitative questionnaire-based market research. The last part of this Thesis focuses on proposals of marketing mix usable for successful expansion to a foreign market. This expansion should reach out to new customers and establish the company at the market entering.
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International Marketing Mix of the Winery for Entering the Polish Market
Sečka, Vojtěch ; Mikeska, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the current state of the international marketing mix of Zámecké vinařství Bzenec s.r.o., which is about to enter the Polish market. The thesis specifies the motives of the winery for entering the Polish market, contains a proposal for a suitable entry into this market. Diploma thesis also includes the elaboration of company’s international marketing mix. Based on the research into competition pricing especially in the Polish retail, the most suitable product lines will be proposed for this type of market.
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Business expansion from the Czech Republic to the Polish market demonstrated on an example of a specific company
Skružná, Jana ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The diploma thesis describes all particular steps which have to be made by a company in case of expansion onto Polish market. The Polish market and its attractiveness to Czech companies is analyzed within the scope of first chapter. In the following chapters there are described the sources for gaining all necessary information and possibilities to find clients in the Republic of Poland. A significant attention is paid to the hedging instruments in order to guarantee first signed contracts. The issue of VAT in terms of trade with the Republic of Poland and the issue of Intrastat is brought to the reader's attention in detail in the last chapter. A case study of a company TECH, which had already successfully realized the expansion onto Polish market, is presented in the thesis. This way the theoretical information are transferred to the practical level and interesting and real situations and examples are offered to the reader.
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