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Growth of portal with study materials to students through personalization
Nagy, Jiří ; Pavlíčková, Jarmila (advisor) ; Černá, Magda (referee)
This thesis focuses on the issue of personalization of concrete project. The main goal of the thesis is to broaden this real project, which is dealing with offering study materials to students, with elements of personalization in order to become more useful for its visitors - thanks to displaying of relevant information to each visitor separately. Thesis gives detailed description of the whole implementation process, which was necessary for achievement of this particular state.
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Personalization methods and applications analysis in E-Commerce
Müller, Petr ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Presented bachelor thesis deals with the personalization phenomenon, particularly in the E-Commerce environment. The aim of the thesis is to identify personalization methods and their applications in E-Commerce and to characterize their usage in chosen categories of E-Shops in the Czech Republic. The thesis introduces the structure of possible relations between personalization methods and their applications on the basis of presented characteristics. Methodology presented in the text is used in the current state of use of the personalization methods and applications analysis. The main contribution of the thesis is the definition of the basic terms and their relationship in a chosen field as well as providing a report of the personalization usage in practice.
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Personalization of Politics in the Czech Republic: Analysis of Manifestations of Personalization in the Electoral Process
Fričová, Magdaléna ; Němec, Jan (advisor) ; Kučera, František (referee)
The thesis deals with the subject of personalization of politics, the phenomenon that has recently become more and more topical. The process of personalization lies in reinforcement of focus on individual political actors at the expense of the collective ones. In the political system, we can observe personalization on three levels: in the institutional arrangement, in the way politics is perceived by citizens as well as its presentation by media. This process affects both the political parties (change in their organizational structure) and the political system in general (change in the character of mandate, the fragmentation of party system or the weakening of the control of individuals in power). The main topic of the thesis is personalization of politics in the frame of electoral systems through which the process can be encouraged or slowed down. On the background of theory of voting systems, the first part of the thesis analyses the development of Czech electoral system and chosen proposals of electoral reforms with focus on their impact on personalization of vote. The second part analyses outcome of parliamentary elections, namely the use and the impact of preferential voting. Last of all, fragmentation of the party system as a display of personalization is assessed, based on the Laakso-Taagepera index. Conclusions of the analysis confirm the personalization trend -- we can see an effort to personalize the vote from the part of political elites as well as the positive response to this trend from voters.
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Personalization of the Website Content
Šatera, Ondřej ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This work focuses on web personalization, its advantages for users and merchants. Presents current standards in this field, analyzes theoretical background and technical realization. Finally describes application of the theory on actual web projects - Skrz.cz and Drakkaria.cz. Main benefit of this work is a complete overview of the web personalization and general manual for personalization implementators.
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Personal data and personalization issues
Farafonov, Gerasim ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
Society is currently finding itself in the middle of an information revolution, and only now begins to realize this fact. The primary currency in the new economy is user data and the enormous value is evident only to companies doing business with them. This thesis is dedicated to the protection of personal data in the context of the currently developing trend of personalization. Author sets out tools that make online tracking possible, compares the legislative regulation of the Czech Republic, the Russian Federation and the United States of America, evaluating the differences, trends, strengths and weaknesses in relation to the practice of creating profiles and behavioural targeting advertising. Subsequently, the author lists the additional risks of this trend for the freedom and privacy, lists general recommendations as well as recommendations for the users themselves to maximize the protection of privacy and personal data.
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Self-Directed Support
Mesteková, Eva ; Dočkal, Dalibor (advisor) ; Doležalová, Antonie (referee)
This Bachelor's thesis falls thematically into field of Social Policy. Specifically it deals in Czech Republic yet known, but abroad evolving system of Social Care. Self-Directed Support (SDS) is a support led by an individual and is designed for people with disabilities, the elderly and long-term sick. A fundamental role is set for personal budget, which is closely linked with users of Social Care, and grandts them possibility to allocate funds according to their needs and wishes. British organization is an example of implementation SDS in practice. The thesis analyses the SDS model in the context of the historical development and current Social Care system in England and concludes to the great potential of effectiveness.
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Analysis of the Influence of Preferential Voting on the Municipal Elections
Mareček, Jan ; Němec, Jan (advisor) ; Lisa, Aleš (referee)
The bachelor thesis deals with the transmission of voting behavior patterns from elections to the Chamber of Deputies to the Municipal elections in 2010. There has been recorded an entirely new phenomenon of preferential voting for the last four candidates on the lists during the last Parliamentary elections, which had been created by Citizens' Initiative. This kind of preferential voting has proved very effective in order to show dissatisfaction with usually always the same candidates on the lists. The aim of the thesis is to find out what was the impact of the Parliamentary elections on the voting patterns in the Municipal elections that took place five months later. The text is divided into four chapters. The first one is a theoretical basis of the thesis which deals with proportional and majority systems with a focus on preferential voting. The second chapter concentrates on the personalization of the vote in various types of elections to the Czech representative bodies. The third chapter could be characterized as a bridge between theoretical and empirical part, where the author describes the phenomenon of the preferential voting in the Chamber of Deputies in May 2010. The last (fourth) chapter consists of author's analysis of preferential voting in the Prerov Municipal elections, which in the end enables to answer the questions.
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Trends in corporate CRM
Kaňka, Josef ; Basl, Josef (advisor) ; Raška, Ondřej (referee)
In a bachelor thesis I deal with systems and tools to support of Customer Relationship Management. I describe the various means of CRM and their use for obtaining, maintaining and communicating with customers. The work shows the modern methods, upcoming trends and their evaluation. Aim of this work is to offer insight on CRM tools available on Czech market for use inside and outside of the company. After reading the reader should know what direction is CRM heading and what tools could ask for implementing in company.
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Customization in open source CRM applications
Nosková, Michaela ; Gála, Libor (advisor) ; Faina, Michal (referee)
This thesis is about customization and her evaluation in open source CRM systems. The objective of this thesis is determine theoretical framework of term customization, personalization and CRM, establish the method of the evaluation of the level of customization and make an evaluation of the level of customizacion CRM systems through the mentioned method. In the fist part of the thesis I explain terms of customization and personalization. There are defined original formulas necessary for understanding of this thesis. The second part is about determination of general method of evaluation customization in CRM systems. The third part of thesis enlarges the evaluation of concrete products, their comparison and final evaluation. There are evaluated products from open source CRM systems.
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