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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Addressing in selected writings of A. P. Chekhov and its equivalents in Czech translations
Koutná, Adéla ; Lendělová, Věra (advisor) ; Stranz-Nikitina, Veronika (referee)
This thesis is devoted to the analysis of addressing as a partial translation problem, preceded by basic linguistic characteristics of this language phenomenon and comparison of addressing in Czech and Russian. Based on the theoretical work of leading theorists of translation, own categorization of translation processes was developed within the work. The application of specific translation procedures on selected Chekhov stories was analysed and evaluated in terms of suitability. The work aims to examine and summarize the issues of addressing translation in a transparent way. Key words: A. P. Chekhov, stories, addressing, its semantic-grammatical characteristic, translation, Czech addressing equivalents
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The evolution of the Italian written language in commercial communication from 1990 onwards
Hrubá, Zlata ; Štichauer, Pavel (advisor) ; Špaček, Jiří (referee)
The aim of this thesis is to analyse the development of the Italian language used in business environment and also the overall development of the Italian and commercial correspondence from the nineties of the twentieth century to the present. In the first and theoretical part, the work focuses on the introduction of a theory of communication, models of communication and business communication methods, but the main topic of this work is corrispondenza commerciale - a business correspondence. Based on the theoretical ground, a framework for subsequent analysis has been defined, in order to compare and deal with salutation and addressing options, syntactic and lexical changes, and also with polite and formal methods and with various final greetings and formulas. The analysis has provided interesting results demonstrating the occurrence of major changes in the Italian business correspondence and in professional language as well. However, the analysis has brought unexpected results.
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A personal encounter with Jesus opens the way to inner transformation: Jesus and the Samaritan woman at the well (John 4:1-42)
Štěpán, Michael ; Brož, Jaroslav (advisor) ; Scarano, Angelo (referee)
In this Diploma Thesis, I am trying to personally grasp the pericope of the Gospel of John describing the meeting of Jesus with a woman of Samar′ia. Within the stated methodological procedures, the intention was to point out to the infinite source of inspiration in Scriptura sacra, in other contexts as well. An individual approach towards the specific text is also important. In the introduction, the historical environment of this story's origin from the fourth chapter of the Gospel of John is mentioned, within the perspective of social, national and cultural phenomena. The authentic development of the meeting itself is gradually monitored. Jesus' answer is loving and at the same time, uncovers personal depths. There are a lot of dialogue levels that gradually go to the transformation of the addressed woman of Samar′ia. Working with this biblical text is primarily focused on the topics that are practically considered when investigating the connections of a specific person in the specific life situation and God as Jesus Christ. Keywords Jesus Christ, woman of Samar′ia, meeting at the well, answer, inner transformation, profession
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Addressing in selected writings of A. P. Chekhov and its equivalents in Czech translations
Koutná, Adéla ; Lendělová, Věra (advisor) ; Stranz-Nikitina, Veronika (referee)
This thesis is devoted to the analysis of addressing as a partial translation problem, preceded by basic linguistic characteristics of this language phenomenon and comparison of addressing in Czech and Russian. Based on the theoretical work of leading theorists of translation, own categorization of translation processes was developed within the work. The application of specific translation procedures on selected Chekhov stories was analysed and evaluated in terms of suitability. The work aims to examine and summarize the issues of addressing translation in a transparent way. Key words: A. P. Chekhov, stories, addressing, its semantic-grammatical characteristic, translation, Czech addressing equivalents
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The evolution of the Italian written language in commercial communication from 1990 onwards
Hrubá, Zlata ; Štichauer, Pavel (advisor) ; Špaček, Jiří (referee)
The aim of this thesis is to analyse the development of the Italian language used in business environment and also the overall development of the Italian and commercial correspondence from the nineties of the twentieth century to the present. In the first and theoretical part, the work focuses on the introduction of a theory of communication, models of communication and business communication methods, but the main topic of this work is corrispondenza commerciale - a business correspondence. Based on the theoretical ground, a framework for subsequent analysis has been defined, in order to compare and deal with salutation and addressing options, syntactic and lexical changes, and also with polite and formal methods and with various final greetings and formulas. The analysis has provided interesting results demonstrating the occurrence of major changes in the Italian business correspondence and in professional language as well. However, the analysis has brought unexpected results.
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On the Principles of Speech Behaviour in the Czech and Vietnamies Languages
Nguyen Thi Minh, Trang ; Hrdlička, Milan (advisor) ; Hasil, Jiří (referee)
The Bachelor investigation discusses the principles of rhetorical behavior in Czech and Vietnamese. Moreover, it compares both languages typologically and explores linguistic situations in both countries. It is based on principles of verbal and nonverbal communication and focuses on selected issues concerning the depiction of verbal courtesy. Specifically, it highlights questions regarding you (unformal form) - you (formal form), address and greetings. The findings may eventually facilitate the mutual understanding between the two groups of speakers.
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