|
|
Shopping behavior of Internet users with a focus on the Czech and German Market
Chorvátová, Lucie ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The thesis focuses on the purchasing behaviour of the Czech and German Internet users. Based on the primary survey and analysis of secondary sources as well as data from the Google Consumer Barometer about Czech and Germany Internet users, it identifies the similarities and differences in shopping behaviour among Czech and German Internet users. Based on the findings, the thesis provides recommendations for the Czech and German traders and the businesses considering expansion to one of these markets. It advises how they can respond most effectively to their customer needs.
|
|
|
Promotion of online shop
Veselý, Ondřej ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
My bachelor's thesis deals with promotion of online shop. For this thesis was used an online shop Evoshop.cz, which is a seller of well-known sports brand Nike. The aim of this thesis is to propose an optimal model of propagation for stated e-shop based on evaluation of existing and new elements of promotion. This thesis is divided into three chapters. The first chapter presents theoretical part and deals with possibilities of communication on the internet. The second chapter deals with a particular online shop and its development, problems, competition, questioning and Swot analysis of e-shop. And the last chapter is dedicated to a particular possibilities of promotion of e-shop. This thesis can serve as a basis for small and medium online stores, which do not intend to spend high amounts of finance for its promotion and advertising, although they want to stay competitive.
|
|
|
Process of creating an online store SME
Rychtová, Magdaléna ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
This bachelor's thesis focuses on creating an online shop for Stavební firma JAVOS,s.r.o. In the first part are defined theoretical concepts and requirements of the e-shop, its promotion and legislation. The second part describes the current state of business websites.Then it also describes everything important at the websites required by owner. The most focuses in the selection of an appropriate technical solutions in the online shop.Specifically compares a three systems allowing rental trade for a monthly fee or free.
|
|
|
E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
|
|
|
Development of electronic commerce in Czech Republic
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to capture the current state of electronic commerce in Czech Republic and its development over the past few years. The reader will be presented data about the development of modern communication technologies and internet in Czech Republic. Internet economy and its sub-areas will be presented, including the future expectations. Analysis of current B2C electronic commerce in Czech Republic will be presented as well, including the current trends and future outlooks. In the end consumer behavior during online shopping as well as analysis of consumer protection means will be analyzed.
|
|
|
Product policy on Internet
Součková, Pavla ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The aim of this bachelor thesis is to analyse selected aspects of product policy on Internet. Using statistics from recent years is demonstrated the rapid development of online shopping. The first chapter includes the specifics of marketing mix on internet and the proces of launching new products into online sales. The second chapter focuses on the specifics of e-commerce and on examining statistics of online sales. In the third chapter are outlined new trends and possibilities of further development of online shopping.
|
|
|
Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
|
|
|
Consumer protection in internet environment
Veselá, Lucie ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee)
The thesis deals with the protection of a consumer when shopping online, both areas of the Czech Republic and the European Union are covered. In the first part of my thesis I focus on the internet and online shopping. In the second part I concentrate on the legal environment of the Czech Republic, in detail I describe the relation between the consumer and the enterpreneur from a draft contract to sales returns. In the European Union part the ways how the EU protects consumers are described and the main attention is given to the most important directives that concern the online shopping. I tried to compare them with their implementation into the Czech legal system. In the last part of my thesis I tried to illustrate the possibilities and prospects of online shopping as well as of consumer protection in this particular environment.
|
|
| |
|
|
Marketing-trade analysis of web sites in retail business
Zapletal, Ondřej ; Sedláček, Jiří (advisor) ; Sajal, Martin (referee)
The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
|
guest ::
