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Players View on Alternate Reality Games
Váňová, Anežka ; Švelch, Jaroslav (advisor) ; Fousek Krobová, Tereza (referee)
The thesis examines alternate reality games and their players. These games are distinguished by a specific form of narration called transmedia storytelling. This type of storytelling divides the game plot into many smaller pieces. Those reach players in the form of different media formats and through various media platforms. There are various puzzles and ciphers hidden within the snippets of the story. Players must solve them in hopes of getting along with the storyline. These tasks require a certain degree of cooperation between the participants, which commonly results in the formation of gaming communities. Players usually need only a smart device and an internet connection to be able to join the experience. The thesis aims to examine whether and how these games affect players in their daily lives, introduce the communities that arise during the games, and reveal the communication practices of its members. Finally, the thesis presents the roles that players take on themselves during the games and it shows the importance they see in the use of transmedia storytelling within alternate reality games. These games can have both positive and negative impacts on players' daily lives, although the represented positives outweigh the negatives. The gaming communities have two main functions, which are...
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What is the 'Facebook revolution'? Use of Social Media for Political Protest: Egypt 2011
Jelínková, Petra ; Zaccarello, Benedetta (advisor) ; Pudlák, Štěpán (referee)
This dissertation closely looks at the role of social media during the uprisings in the Arab world in 2011 that broke out in a number of Arab countries. In the thesis, an example of the Egyptian protests is used. An analysis of the usage of social media during the protests serves as a clear illustration how new media platforms subjugate traditional forms of media. This dissertation focuses on describing the power of the Internet and discovers the other aspects which played a significant role during the revolution. The dissertation uses an established social movement theories, communication theories and ideas of community, to place its use within a wider context and to explain the inherent characteristics of social media that made it appealing to the activists in Egypt. Finally, also to be pointed out, is the connection between the power of the social media and social power, when for the first time in history, the Internet facilitated the virtual relationship between people with very different profiles, but with a common objective. Key words: social media, community, online community, communication, uprising, cyberactivism, social movement theory, Egypt.
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The Influence of On-line Identity from the World of Damokles on Everydayness
Beseda, Jan ; Nešpor, Zdeněk (advisor) ; Janeček, Petr (referee) ; Bužeková, Tatiana (referee)
The Influence of On-line Identity from the World of Damokles on Everydayness Abstract The doctoral thesis focuses on on-line world Damokles and its users. It investigates how their on-line identity influences their everyday off-line life. It also focuses on the way the social ties and networks are created among its users and how on-line community is constructed. I especially focus on the mutual impact of on-line and off-line activities of Damokles users. I based the research on qualitative methodology, especially engaged observation of members of Damokles community in the on-line realm as well as during their off-line activities; informal, semi-structured dialogues with the members of the community; and analysis and interpretation of texts from the world Damokles and about the world Damokles. I classify my work under the new anthropological sub- discipline, cyberanthropology, which studied humans and changes of human existence in the context of modern computer information and communication technologies (Soukup 2009, 138). I also deal with the specifics of this anthropological sub- discipline and issues connected with research in the on-line realm. Key words: cyberanthropology, on-line worlds, everydayness, on- line community, ethnography, time, identity
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What is the 'Facebook revolution'? Use of Social Media for Political Protest: Egypt 2011
Jelínková, Petra ; Zaccarello, Benedetta (advisor) ; Pudlák, Štěpán (referee)
This dissertation closely looks at the role of social media during the uprisings in the Arab world in 2011 that broke out in a number of Arab countries. In the thesis, an example of the Egyptian protests is used. An analysis of the usage of social media during the protests serves as a clear illustration how new media platforms subjugate traditional forms of media. This dissertation focuses on describing the power of the Internet and discovers the other aspects which played a significant role during the revolution. The dissertation uses an established social movement theories, communication theories and ideas of community, to place its use within a wider context and to explain the inherent characteristics of social media that made it appealing to the activists in Egypt. Finally, also to be pointed out, is the connection between the power of the social media and social power, when for the first time in history, the Internet facilitated the virtual relationship between people with very different profiles, but with a common objective. Key words: social media, community, online community, communication, uprising, cyberactivism, social movement theory, Egypt.
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Viewers Motivations for Watching Beauty Videos on You Tube
Jiroušková, Dominika ; Křížková, Alena (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.
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Immigration to Facebook Virtual Community and the Impact on Prague Offline Relationships
Bakalářová, Jana ; Máchová, Eva (advisor) ; Švelch, Jaroslav (referee)
These days old-fashioned ways of developing and maintaining relationships suffer from the fast-growing CMC communication. Following this does this evolution of computer-mediated communication have an influence on social relationships, friendships and user behavior? This thesis examines how strongly can social media influence people, their cultural identity and online/offline bonds. The thesis is mainly focused on Facebook social network, which currently brings together more than a billion people. My work is based on three hypotheses and my aim is to confirm or disprove whether people consciously dissemble and show better me than fact, whether our behaviour online has an affect on offline relationships in terms of weakening ties, and whether the Facebook relationships have weaker ties than traditional offline relationships. This thesis will be based on a survey of at least 400 people from Prague regarding their use of Facebook to form and maintain relationships. The questionnaire survey is based on the theories of CMC created by theorist Christian Fuchs in his publication Internet and Society: Social Theory in the Information Age published in 2008.
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YouTube community: sponzorship and partnership on YouTube
Dvořáková, Šárka ; Wolák, Radim (advisor) ; Huněk, Filip (referee)
This bachelor thesis aims to introduce the reader to the YouTube community phenomenon and strives to provide better understanding of selected marketing strategies linked with this community. This thesis seeks to answer all the questions about sponsorship and partnership on YouTube by looking into contracts offered by this site. It also covers questions about its effectivenes and usefulness. The work is rich in theory on this social media and therefore serves as a good source of knowledge on its overall function as well as its history, evolution and current trends. In the summary this thesis offers an explanation of possible future development. The main section of this bachelor work is also dedicated to uncover the process of monetization of YouTube's original content. With the help of czech and foreign literature the first half of the thesis summarizes theories on the success of this site and its celebrities. The second half contains few selected case studies, providing better insight into the inner workings of YouTube. Upon reading this thesis, one should have been able to better analyze the original content of this social media.
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