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English as a Lingua Franca in IT Advertising Campaigns
Arutsiunian, Aliaksandra ; Haupt, Jaromír (referee) ; Zmrzlá, Petra (advisor)
Ve 21. století můžeme s jistotou hovořit o významném počtu lidí, kteří používají angličtinu, ať už v každodenní komunikaci, nebo se ji intenzivně učí. Angličtina se stala světovým jazykem vědy, techniky, vzdělávání a podnikání a jako hlavní komunikační nastroj obdržela status Lingua Franca (ELF). Anglický jazyk využívají představitelé různých kultur, a proto se angličtina vyvinula na úroveň nadnárodního jazyka, který propojil vlastnosti různých jazyků a kultur. Ačkoli je výzkum v oblasti ELF stále ještě v počáteční fázi vývoje, pokusím se v této semestrální práci o identifikaci jeho specifických rysů, a to v reklamních kampaních v IT sektoru s využitím tiskových zpráv od předních světových IT společností.
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Comparison of ELT methods used in a bilingual preschool and a language preschool
Wirnitzerová, Jitka ; Žďárek, Karel (advisor) ; Červinková Poesová, Kristýna (referee)
This bachelor thesis is aimed at comparing ELT methods based on analysis of observed lessons in a bilingual and language preschool, which focus on teaching English. The theoretical part describes eight teaching methods generally used in the teaching process and characterizes their main principles. The explanation of terms method, approach, technique and principle is included in this part as well. The practical part contains description of individual observed lessons and analyses the application of ELT methods put in practice. The outcomes of the study are based on frequency of accurence of the teaching methods. Further, the results of observations in both preschools are subjected to mutual comparison.
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Cooperation of a Czech Teacher With an English Native Speaker Teacher in a Bilingual School
Bajcárová, Michaela ; Vallin, Petra (advisor) ; Poche Kargerová, Jana (referee)
The diploma thesis concentrates on characteristics of cooperation between czech and english speaking teachers in bilingual classes. The aim of this thesis is to explore the cooperation at elementary school and to find out the advantages and disadvantages of the collaboration between the two. The theoretical part of this work is based on the literature and it summarizes the main characteristic of this problém. The practical part is an outcome of the qualitative research. Case study focuses on detailed describtion of the bilingual programme backround gained by the author's personal experience. The choosen methods of the reaserch are intviews with bilingual programme teachers and observations of a native speaking teacher. The outcome of the thesis is analysis of data gained from the intrview and observing. On the based of the action research the thesis states the recommendations to rise the efectivity of the bilingual teacher's collaboration. KEYWORDS Bilingaulism, native speaker, cooperation between teachers, primary teacher, bilingual education, qualitative research
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Cooperation of a Czech Teacher With an English Native Speaker Teacher in a Bilingual School
Bajcárová, Michaela ; Vallin, Petra (advisor) ; Poche Kargerová, Jana (referee)
The diploma thesis concentrates on characteristics of cooperation between czech and english speaking teachers in bilingual classes. The aim of this thesis is to explore the cooperation at elementary school and to find out the advantages and disadvantages of the collaboration between the two. The theoretical part of this work is based on the literature and it summarizes the main characteristic of this problém. The practical part is an outcome of the qualitative research. Case study focuses on detailed describtion of the bilingual programme backround gained by the author's personal experience. The choosen methods of the reaserch are intviews with bilingual programme teachers and observations of a native speaking teacher. The outcome of the thesis is analysis of data gained from the intrview and observing. On the based of the action research the thesis states the recommendations to rise the efectivity of the bilingual teacher's collaboration. KEYWORDS Bilingaulism, native speaker, cooperation between teachers, primary teacher, bilingual education, qualitative research
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To the Position and Role of the Normative Authority in the Internet Forums. An Analysis of the Corrections in the Context of the Language Management Theory.
Šimčíková, Lucie ; Dovalil, Vít (advisor) ; Sherman, Tamah (referee)
My thesis deals with the status of German language standard and is based on research in the internet discussion sites (internet forums), that deal with the topic of language. The internet forums that I've chosen offer help in learning a foreign language, in our case German. The help is provided either by proofreading or by answering the specific questions. This thesis is based on Ulrich Ammon's model of four social forces and the theory of language management. Next to the instances, which according to Ammon determine the standard, I included the participants of discussion, who decide what is standard too and thereby affect those for whom isn't German the native language. The analysis will be carried out on the basis of the proofreading of model texts. With the help of the language management theory I will discuss with the proofreader in the comments their selected (or not selected) option. The aim of my work is to observe the behavior of normative authority in relation to the codified norm, whether they know and follow it. Furthermore, I am interested in the social background and language abilities of the participants, which I'll find out by using the questionnaires.
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A native speaker as an EFL teacher
Ledvinka, Miroslav ; Gráf, Tomáš (advisor) ; Mothejzíková, Jarmila (referee)
A Native Speaker as an EFL Teacher Rodilý mluvčí jako učitel angličtiny Miroslav Ledvinka Abstract Introduction: The principal aim of this thesis is to determine the role and significance of native speaker teachers of English in the teaching process, as well as to define the expectations of their students and employers. The status of native speaker teachers in the Czech Republic is being contrasted to the position of non-native speaker teachers. The core of this study lies in the analytical part which attempts to delimit the characteristics of the implementation of native English-speaker teachers into the Czech education system. Theoretical part: The theoretical chapter presents a concise summary of the theoretical terms and concepts, both historical and contemporary, which are related to the topic of native English-speaker teachers. Apart from the traditional survey of topics discussed in various authoritative publications and journals, the theoretical overview also includes a schematic outline of the historical development of the status of native speaker teachers with respect to the social, political, and economic factors which played a major role in the shaping of native speakers' position in the education process, and society as a whole. In addition, the theoretical chapter traces the contribution of...
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Language management in the process of reception of literary texts from the perspective of a native and a non-native speaker of the Czech language
Reuter, Magdalena Antonia ; Nekvapil, Jiří (advisor) ; Sherman, Tamah (referee)
This diploma thesis explores the possibility of mapping the reception of a literary text in terms of language management processes and in succession unveils the main differences in the perception of a literary text by a native opposed to a non-native speaker. The first three chapters treat the research methodology, which is based on Language Management Theory, Neustupný's approach to literary criticism through this concrete theory and single elements from formalism and structuralism. The research, which is described in chapters four to seven, focuses on the different moments of noting, evaluation and problem solving strategies realised by two readers of a modern Czech short story (one native and one non-native speaker). These processes are identified and analysed by the means of follow-up interviews. The aim of the thesis is to establish a complex methodology of identifying, describing and interpreting management processes which occur during the reception of a literary text and further to investigate the main characteristics that distinguish this process in the case of a native and a non-native recipient of the text.
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English as a Lingua Franca in IT Advertising Campaigns
Arutsiunian, Aliaksandra ; Haupt, Jaromír (referee) ; Zmrzlá, Petra (advisor)
Ve 21. století můžeme s jistotou hovořit o významném počtu lidí, kteří používají angličtinu, ať už v každodenní komunikaci, nebo se ji intenzivně učí. Angličtina se stala světovým jazykem vědy, techniky, vzdělávání a podnikání a jako hlavní komunikační nastroj obdržela status Lingua Franca (ELF). Anglický jazyk využívají představitelé různých kultur, a proto se angličtina vyvinula na úroveň nadnárodního jazyka, který propojil vlastnosti různých jazyků a kultur. Ačkoli je výzkum v oblasti ELF stále ještě v počáteční fázi vývoje, pokusím se v této semestrální práci o identifikaci jeho specifických rysů, a to v reklamních kampaních v IT sektoru s využitím tiskových zpráv od předních světových IT společností.
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Teaching English at Secondary School Level and its Specifics Considering the Educational Theory of Maria Montessori
HÁKOVÁ, Lada
This thesis deals with teaching English at Secondary school level considering the educational theory of Maria Montessori. The aim of the thesis is to find out specifics of teaching English. The theoretical part presents Maria Montessori, who is considered to be a founder of Montessori pedagogy, her methods, principles and specifics. In the next part the thesis is focused on the role of the teacher and the pupil in this educational system. Next part is focused on the language teaching and on the acquisition of mother tongue and foreign language. In the conclusion of the theoretical part there is an introduction of General Educational Program of English language. The practical part describes teaching English at the Secondary school level considering the General Educational Program and thus by observing the classes and thanks to conversations with the teacher of English and pupils.
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Native-speaker status and other qualifications in the translation services market: Marketing and price-setting strategies of translation agencies
Šebesta, Daniel ; Dovalil, Vít (advisor) ; Sherman, Tamah (referee)
This study combines linguistic and economic points of view to deliver insights into two national translation services markets. Translation services form a relatively large market and provide quite a high number of jobs globally. In this industry, which is largely unregulated by government bodies, translation agencies have the potential to act as quality warrantors by applying elaborate quality-assurance procedures and requiring their freelance translators to possess certain qualifications. A controversial yet widely mentioned qualification is being a native speaker of a specific language. Drawing on a critique of the conventional "native speaker" concept and on insights from economics, Language Management Theory, and critical discourse analysis, this study investigates how the native-speaker status, along with other translator qualifications, is used as an argument for higher quality and a higher price in marketing and price-setting strategies of translation agencies in the Czech Republic and Germany when it comes to a technical translation into a non-local language. The research makes use of the market-research technique called "mystery shopping" and is designed as a combination of experimental and observational qualitative research methods. The four distinct stages, which correspond with...
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