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Marketing Communication in the Field of the Atopic Cosmetics
Šedivá, Zuzana ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with tools of marketing and marketing mix. The first part is focused on the theoretical and general concept of marketing and marketing mix, but also on concept of communication mixwhere are the individual instruments explained. In the second part of thesisis realized the market survey of products and there are recommended suggestions for improving the communication of the company with customers.
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Marketing Mix of the Selected Company
Vrbasová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis focuses on the development of a proposal for changes to the current marketing mix of a selected company operating in the United Kingdom of Great Britain and Northern Ireland market. The theoretical part elaborates the essential concepts and knowledge that are used in the second part of the thesis, where this knowledge is practically applied in various analyses. The last part of the thesis proposes changes in the marketing mix according to the results obtained from the second, analytical part of the thesis.
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Marketing Communication in the Field of the Atopic Cosmetics
Šedivá, Zuzana ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with tools of marketing and marketing mix. The first part is focused on the theoretical and general concept of marketing and marketing mix, but also on concept of communication mixwhere are the individual instruments explained. In the second part of thesisis realized the market survey of products and there are recommended suggestions for improving the communication of the company with customers.
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Proposal and implementation of communication strategy of the Domácí těstoviny bistro
Vančurová, Olga ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.
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Communication planning in Algotech in 2013
Koutníková, Lucie ; Průša, Přemysl (advisor) ; Lenoch, Zdeněk (referee)
The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 inclusive recommendation to utilize new trends in marketing communication and also the evaluation of executed marketing communication plan.
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Právní aspekty podomního prodeje jako nástroje komunikačního mixu
Ustohalová, Klára
The bachelor thesis is focused on the communication mix of ABC Company, especially door-to-door sale. The thesis consists of two parts - theoretical and practical. The theoretical part describes respective tools of the proper communication mix and the current legislation. In the practical part is analyzed the communication mix of ABC Company and processed results of a questionnaire survey.
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