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Laboratory Demonstrator for LPWA Technologies Enabling the Communication via the Lightweight M2M (LWM2M) Protocol
Dvořák, Radim ; Štůsek, Martin (referee) ; Mašek, Pavel (advisor)
As the number of wireless devices rises, so does the demand for reliable data transmission. To ensure the reliability of data transfers with such devices, suitable wireless technology, and a suitable transmission protocol have to be chosen according to the device capabilities and requirements. This thesis describes LPWA (Low-Power Wide-Area) technologies currently available on the market, both on licensed spectrum and non-licensed spectrum, focusing on licensed spectrum technologies (Narrowband Internet of Things, LTE-M) and also commonly used M2M enabled protocols for IoT devices. Furthermore, it compares those protocols from the communication parameters and data traffic perspectives with focus on overheads that further increase the amount of data transmitted but are necessary to ensure reliable data transmission. Lastly, it focuses on LWM2M protocol describing it to the detail and describes an LWM2M C++ library created as part of this thesis. In addition, a laboratory demonstrator was created utilizing this library.
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Android Platform Physics Game
Boszczyk, Radek ; Pečiva, Jan (referee) ; Bartoň, Radek (advisor)
Android is the fastest growing and best selling operating system for mobile devices. This paper briefly describes the history of this system, its possibilities and application programming basics for this platform. It contains a short introduction to physics simulation used in computer games. The paper also includes a detailed description of design and implementation of a mobile game for Android system, based on physics simulation.
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The Proposal of Company Portfolio Extension by iOS App Development
Káhn, Ondřej ; Ing.Jakub Chrást (referee) ; Němcová, Zuzana (advisor)
Analysis of the Goldmax Laptops Ltd and its environment is based on theoretical knowledge of professional publications. The analytical part of the thesis also examines the global mobile app market and industry of iOS app developers in Czech Republic. The objective of the thesis is to describe and formulate documents necessary for implementing proposal to extend the company's portfolio by new service focused on the mobile app development for Apple iOS and related activities.
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MOBILE MARKETING IN MARKETING MANAGEMENT OF NON-PROFIT ASSOCIATION
FILIPOVÁ, Lenka
Mobile marketing is one of the youngest marketing branch. It was found out that mobile marketing was not used in any publication yet, but it can be very usefull for non profit association. For this purpose was used marketing research. 85 % of all informants knew what is DMS, 46 % have already send DMS and 65 % of all informants would be willing to download logo, wallpapers or animation in case that the fee would be used for charitable purposes . We found out other instruments of mobile marketing that can be used in non profit organization's fundraising and merchandising.
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Laboratory Demonstrator for LPWA Technologies Enabling the Communication via the Lightweight M2M (LWM2M) Protocol
Dvořák, Radim ; Štůsek, Martin (referee) ; Mašek, Pavel (advisor)
As the number of wireless devices rises, so does the demand for reliable data transmission. To ensure the reliability of data transfers with such devices, suitable wireless technology, and a suitable transmission protocol have to be chosen according to the device capabilities and requirements. This thesis describes LPWA (Low-Power Wide-Area) technologies currently available on the market, both on licensed spectrum and non-licensed spectrum, focusing on licensed spectrum technologies (Narrowband Internet of Things, LTE-M) and also commonly used M2M enabled protocols for IoT devices. Furthermore, it compares those protocols from the communication parameters and data traffic perspectives with focus on overheads that further increase the amount of data transmitted but are necessary to ensure reliable data transmission. Lastly, it focuses on LWM2M protocol describing it to the detail and describes an LWM2M C++ library created as part of this thesis. In addition, a laboratory demonstrator was created utilizing this library.
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ERP provided as a service and mobile technologies in logistics
Juříček, Michal ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This thesis is focused on the use of enterprise information systems (ERP) provided as a service (SaaS) together with mobile technologies in an enterprise with logistics activities. The goal of the thesis is to find out whether a Czech market offers the ERP provided as a service suitable for needs of the model enterprise. This is achieved by specifying a set of criteria and following comparison and evaluation of the chosen ERP systems in two phases. The result is one chosen system which suits the best to specified criteria and therefore the needs of the model enterprise. Subsequently for the chosen system (and its offered func-tionalities) possibilities of its use with mobile technologies are described for model enterprise processes.
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The Use of New Technology in the Field of In-store Marketing Communication in the Czech Republic and Abroad
Altalová, Kristina ; Jesenský, Daniel (advisor) ; Slavík, Jan (referee)
The bachelor's thesis entitled "The Use of New Technology in the Field of In- store Marketing Communication in the Czech Republic and Abroad" adresses the use of new technologies, like the iBeacon technology, LCD monitors, mobile technologies, iPads and other interactive devices in the in-store marketing communication & point of sale. The theoretical part is mainly focused on the explanation of basic terms connected to in-store marketing, it's tools and whole functionality. In the practical part the theoretical knowledge is then implemented into the reality of czech shopping malls. More specifically onto the Černý Most shopping center & Palladium shopping center. The information about the subject is aquiered mainly by my own field reasearch and also by consultation with the people working in this particular field of marketing. The aim of this bachelor's thesis is to describe possibilities connected to new technlogies in this type of marketing communication and also to inform about their usage today in Czech Republic. The final summary holds mainly recommendations for czech market about implementation of these technologies.
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Android Platform Physics Game
Boszczyk, Radek ; Pečiva, Jan (referee) ; Bartoň, Radek (advisor)
Android is the fastest growing and best selling operating system for mobile devices. This paper briefly describes the history of this system, its possibilities and application programming basics for this platform. It contains a short introduction to physics simulation used in computer games. The paper also includes a detailed description of design and implementation of a mobile game for Android system, based on physics simulation.
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The Proposal of Company Portfolio Extension by iOS App Development
Káhn, Ondřej ; Ing.Jakub Chrást (referee) ; Němcová, Zuzana (advisor)
Analysis of the Goldmax Laptops Ltd and its environment is based on theoretical knowledge of professional publications. The analytical part of the thesis also examines the global mobile app market and industry of iOS app developers in Czech Republic. The objective of the thesis is to describe and formulate documents necessary for implementing proposal to extend the company's portfolio by new service focused on the mobile app development for Apple iOS and related activities.
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mTourism impact on consumer behaviour of travellers
Lisovska, Khrystyna ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
The bachelor thesis is devoted to the impact of mTourism on the consumer behaviour of travellers. The first chapter focuses on the online travel market and its contemporary trends, the second one is aimed at the theory of consumer behaviour and some aspects of consumer behaviour in tourism. The third chapter is devoted to mobile technologies, their development and application in tourism. Subject of the fourth chapter are new trends in consumer behaviour of travelers connected with mobile technologies usage. The aim of the thesis is to study in which way and to what extent the consumer behaviour of travellers have changed at all the phases of travelling and how mobile technologies are used nowadays for purposes connected with travelling. SWOT analysis of mTourism and preconditions of its further development constitute the part of the thesis.
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