|
From Brief to Solution - Commercial Communication in Sociological Perspective
Novák, Michal ; Tuček, Milan (advisor) ; Hendl, Jan (referee)
The aim of the diploma thesis is to describe the issue of transfer of information in commercial communication and advertising. Using the essential sociological theories it tries to describe the process of designing meaningful and successful commercial communication and points out all the complications which can appear. The increased emphasis is put on the importance of understanding the participant's (sender, receiver) behavior and motivations - in commercial communication represented by the knowledge of target group and the brand itself. Based on the theoretical approaches to the communication process - mainly Stuart's Hall reception theory, Cacioppo's Elaboration Likelihood model and Petty's Laswell formula - the thesis describes how to design the advertising campaign properly. It is always helpful to analyze the current situation you are in, analyze your customer's interests and when you finally decide which message you want to use in communication, the keystone of the successful transmission is to code it correctly. You also have to take into consideration the definition of target group, market analysis, media-mix etc., as condition of proper encoding/decoding, minimizing external interferences, therefore maximize effectiveness of message transferring - achieve preferable reading. Practical...
|
|
MIDI sequencer for a musical instrument
Golian, Dominik ; Baštán, Ondřej (referee) ; Bradáč, Zdeněk (advisor)
Music, as the universal language of humanity through which we express emotions, thoughts, experiences, undergoes continuous evolution, also thanks to technological advancement. This work focuses on one of the greatest technological milestones, the creation of MIDI. The scope of this work involves the development of a parallel MIDI system, which will interact with one of the musical instruments, either a metalophone or a mouth organ. The thesis includes the design and implementation of such a device.
|
|
Classification of eMail Communication
Piják, Marek ; Herout, Adam (referee) ; Szőke, Igor (advisor)
This diploma's thesis is based around creating a classifier, which will be able to recognize an email communication received by Topefekt.s.r.o on daily basis and assigning it into classification class. This project will implement some of the most commonly used classification methods including machine learning. Thesis will also include evaluation comparing all used methods.
|
|
Generating Tree Structures for Testing of Information Systems
Rozsíval, Michal ; Hruška, Martin (referee) ; Smrčka, Aleš (advisor)
The work aims to create a tool for automated testing of information systems. It creates messages similar in structure to those in the communication of existing systems. The program reads provided communication record according to configuration and saves the individual messages in a uniform form. It splits the saved messages into groups and abstracts them into a suitable form for a subsequent generation of new random test messages based on a combinatorial testing with Pair-Wise coverage. The tool supports communication using the REST API and OPC UA protocols and structured data in XML and JSON . The program was tested by processing real communication records.
|
|
On-line Communication Client
Húserka, Jozef ; Zukal, Martin (referee) ; Číka, Petr (advisor)
Main focus of this thesis is protocol XMPP (Extensible Messaging and Presence Protocol) and its implementation into on-line client built in JAVA programming language. Purpose of XMPP protocol is to deliver messages in real-time between two or more users. It’s standardized protocol with open specification based on XML (Extensible Markup Language). This thesis describes various aspects and specifications of XMPP protocol, the way the messages are exchanged between users, various types of XML information contained in stream which is exchanged between entities in network and generally describes functioning of XMPP protocol. The output of this thesis is an on-line client for instant messaging developed using Smack API package for JAVA – various aspects of this package are described in this document alongside explanation of implementation of the client.
|
|
Add-On instructions and Faceplates for Dobot
Novák, Radim ; Foukal, Roman (referee) ; Štohl, Radek (advisor)
This master thesis deals with industrial static robot Dobot Magician. First part of this work is dedicated to a theoretical information about such robots, adventages and disadvantages of each type and it’s use. The second part of this thesis is devoted to the practical outputs of this work, hardware design, software solution, visualization and demonstration of those parts.
|
|
Contribution of fairy tales for preschool children
OLEJNÍKOVÁ, Mária
The topic of the thesis is The benefits of fairy tales for preschool children. The objective of the thesis is to find out how children perceive the message of the induvial fairy tales. The thesis is divided into the theoretical and practical part. The theoretical part is divided into three chapters. In the first chapter it deals with the fairy tale, its definition, development, types and its motives. The second chapter deals with the benefits of fairy tales for a preschool child, especially with how the child understands and perceives fairy tales. For this purpose, I analyzed four classical fairy tales where I also mentioned their psychological significance for a preschool child. In the third chapter I remind that preschool age is a foundation for future reading. The practical part contains the suggestion and realization of the weekly project of two fairy tales: Little Red Riding Hood and Gingerbread House. During the realization I was trying to find out which messages children perceive in fairy tales.
|
|
Czech Luxembourges in french contemporary historiography
Jedináková, Petra ; Bláhová, Marie (advisor) ; Nejedlý, Martin (referee)
Petra JEDINÁKOVÁ, CZECH LUXEMBOURGES IN FRENCH CONTEMPORARY HISTORIOGRAPHY, Prague, Faculty of Philosophy, Charles University in Prague 2012. The aim of this thesis is to consider the relationship of Czech Luxembourg dynasty towards the French dynasty and the impact of their policies in western Europe. The work also focuses on different ways of perception of the Luxembourgs in both Czech and French environment and reasons for such observations. The Luxembourg dynasty, being originally an earl family of the French from Luxembourg, always had a strong relation towards France and its ruling dynasty which was based on mutual respect, friendship, similar opinions and also family bonds, the successors were educated at the French court. The two countries supported each other in fight andalso by mutual contact, visits and in terms of diplomacy. We have testimonies regarding these events thanks to medieval sources such as chronicles, annals, documents, correspondence and texts of authors from the French environment, who personally met Czech kings from the House of Luxembourg and therefore left us important insights into the situation of that time. John of Luxembourg has been perceived in as a model of knightly virtues and a brave fighter always loyal to the French king. In Bohemia, he was for centuries...
|
|
Petr Eben - music as a way to God
Šmardová Koulová, Jana ; Špačková, Alena (advisor) ; Tvrdek, Petr (referee)
Petr Eben. Hudba jako cesta k Bohu. Jana Šmardová Koulová Resumé Svou prací jsem došla k závěrům, že přínos skladatele Petra Ebena je pro českou a světovou duchovní hudbu opravdu velký a jeho skladby jsou skutečnou pomocí v ekumenické práci. Autorova vlastní upřímná víra v Boha se, díky jeho usilovné smysluplné práci, nese tóny skladeb dál k posluchači, kterého skutečně oslovuje. Pochopil služebnost hudby a podřídil ji moudrosti slov, jejich pravému významu a obsahu, čímž její význam naopak pozdvihl. Vznikla díla, která opravdu k posluchači promlouvají svým poselstvím, dokonce ho i formují. Na základě této práce a získaných poznatků, se určitě pokusím Ebenovu Truvérskou mši, pro její jednoduchost a přitom nádhernou melodičnost, citlvě propojenou hudbu se slovy, která byla inspirována vírou v Boha, zařadit do katecheze dětí. Petr Eben. Music as the way to God. Jana Šmardová Koulová Summary In my work I have come to the conclusion that Petr Eben's music means really great contribution not only to Czech but even to the whole world sacred music with his compositions that help a lot in ecumenical efforts. The author's own true faith in God, thanks to his concentrated and meaningful work, conveys onto the listener and addresses him/her with direct impact. He understood the subservience of music well, and he...
|
|
Story - saint and saint
Štěrbová, Terezie ; Kornatovský, Jiří (advisor) ; Uhl Skřivanová, Věra (referee)
SHRNUTÍ / ABSTRAKT/ ZÁVĚR Během psaní této bakalářské práce jsem se pokusila popsat obsahovost a význam světců a světic v jejich obecném teoretickém a společenském chápání. Především mne zaujala společenská úloha světců a světic, jakožto patronů v rámci lidové zbožnosti a zvyklostí. S vybranými světci jsem se pokusila netradičním způsobem propojit místa v krajině, ve které jsou právě oni uctívání a jsou mocnými ochránci těchto posvěcených míst. Tato specifická místa jsem vybírala ve své rodné krajině Beskyd. Krajina této oblasti a mnou vybraná posvátná místa, mne silně inspirovaly nejen v mé výtvarné realizaci, ale také v plánování pedagogických úkolů pro děti ve věkovém rozmezí 6-10 let. Posvátná místa, mající svého patrona, ukryta i v těch nejhlubších lesích nebo označující bod, ve kterém se křižují dvě polní cesty, budou vždy důležitým prvkem pro naši společnost. Člověk věřící nebo ne, vždy bude cítit něco nepopsatelného z těchto míst. Bude si říkat, že daný patron zde drží svou ochranou ruku, nebo bude věřit v magickou sílu ukrytou v přírodě z předkřesťanských dob. Stále však tato místa v sobě ponesou příběhy a legendy svatých. A nejen ty. Skrze tato místa se budou stále vanout příběhy lidí, jako podzimní chladný vánek, který vdechuje krajině posvátnou energii. Posvátná místa, která jsou zasvěcená už...
|