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Output: a piece of dope material evidence for academic and online validation
Polách, Jakub ; Zálešák, Jan (referee) ; Kubíková, Zuzana (advisor)
According to Konrad Paul Liessmann, knowledge society is a structure subject to certain political and economic interests. University education, being a part of this structure, is reduced to mere professional training and the potential of knowledge acquired in this manner can be measured only in terms of its usefulness in the labour market. Under these circumstances, industrial society is being transformed into a society focused not on extraction of raw materials but on extraction of knowledge. Liessmann speaks about a process of knowledge industrialization: an industrial worker, subjected to an economic model driven by material production, is replaced by a knowledge worker, subjected to an economic model operating with symbolic value. Education is subjected to management control asserting economic evaluation – knowledge undergoes industrial processing, so that values, opinions and beliefs ultimately have no relevance within the context. What is of utmost importance is the quantifiable output, sick evidence of academic/online validation. In connection to this critique, my BA thesis discusses the possible content of the depleted BcA academic degree. Any sort of commodification occurring in the process is purely coincidental.
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World: Anything bad happens. Internet: Let’s make a meme of it!
Balcaříková, Ivana ; Heřmanová,, Marie (referee) ; Kubíková, Zuzana (advisor)
So called Generation Z was born between the years 1995 and 2012. They came into The World when The Internet was already in full bloom. Gen Z and Internet are inseparable. It's their natural habitat. They move across the internet waters skillfully without any problem and at all times. The feeds of Gen Z kids are constantly filled with new information, themes, phenomenon, trends, memes. That makes the nature of the whole generation rather nihilistic and in surrender to the constant shit storm which they have to deal with every day. The biggest weapon of the Gen Z is undoubtedly their specific kind of humor. Memes, references, reaction videos are their biggest coping mechanism. These things can be seen all through their normal day to day life. This format however gives plenty of space to individual creators to express their frustration with The World's situation which they get exposed to on a daily basis. It's only natural for them to be interested and engage in bigger themes such as racism, refugee crisis, climate change or LBTQIA+ problems. Unlike their previous generations, Gen Z uses memes and humor to cope. This Bachelor theses focuses on mapping the content that through specific meme format on Tiktok explores the big themes of today's day and age. Do these short clips have any potential informative or educational value or are they just sometimes funny, cool or offensive videos that teens make to keep up with the trends. If it is so, is it problematic?
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Memethodology
Polách, Jakub ; Bělohradský, Václav (referee) ; Magid, Václav (advisor)
With the accessibility of graphic editors and the development of social media, visual communication has reached a state where images that are important for cultural, social or political events are created by internet subcultures. Visual artists or graphic designers with academic degrees then just thematize their activity or directly exploit them on walls or objects housed in brick-and-mortar institutions, which include art and design schools. These can be characterized as a market-driven recombination of fragmented assignments, skills, guests, lectures or conferences, the nature of which is subordinated to the automated algorithm configuration of digital platforms. Schools fulfil the role of browser extensions instead of becoming browsers themselves. Paradoxically, the outputs of intensive training that are part of this non-stop, passively received infotainment of a consumer-randomized approach to education cannot be capitalized on by themselves – it is not the formal quality of the outputs that plays a role, but their skillful entanglement in the social fabric of purposeful relationships. The thesis therefore draws on the assumptions that expertise can have extremely low visual resolution, that a pointer in an orientation system may not be a vector arrow but an interpretation of Marxism on TikTok. The thesis may not only thematise these and other approaches but actively participate in them through the formation of memethodology as a formally and content-inclusive open-source medium.
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World: Anything bad happens. Internet: Let’s make a meme of it!
Balcaříková, Ivana ; Heřmanová,, Marie (referee) ; Kubíková, Zuzana (advisor)
So called Generation Z was born between the years 1995 and 2012. They came into The World when The Internet was already in full bloom. Gen Z and Internet are inseparable. It's their natural habitat. They move across the internet waters skillfully without any problem and at all times. The feeds of Gen Z kids are constantly filled with new information, themes, phenomenon, trends, memes. That makes the nature of the whole generation rather nihilistic and in surrender to the constant shit storm which they have to deal with every day. The biggest weapon of the Gen Z is undoubtedly their specific kind of humor. Memes, references, reaction videos are their biggest coping mechanism. These things can be seen all through their normal day to day life. This format however gives plenty of space to individual creators to express their frustration with The World's situation which they get exposed to on a daily basis. It's only natural for them to be interested and engage in bigger themes such as racism, refugee crisis, climate change or LBTQIA+ problems. Unlike their previous generations, Gen Z uses memes and humor to cope. This Bachelor theses focuses on mapping the content that through specific meme format on Tiktok explores the big themes of today's day and age. Do these short clips have any potential informative or educational value or are they just sometimes funny, cool or offensive videos that teens make to keep up with the trends. If it is so, is it problematic?
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Memethodology
Polách, Jakub ; Bělohradský, Václav (referee) ; Magid, Václav (advisor)
With the accessibility of graphic editors and the development of social media, visual communication has reached a state where images that are important for cultural, social or political events are created by internet subcultures. Visual artists or graphic designers with academic degrees then just thematize their activity or directly exploit them on walls or objects housed in brick-and-mortar institutions, which include art and design schools. These can be characterized as a market-driven recombination of fragmented assignments, skills, guests, lectures or conferences, the nature of which is subordinated to the automated algorithm configuration of digital platforms. Schools fulfil the role of browser extensions instead of becoming browsers themselves. Paradoxically, the outputs of intensive training that are part of this non-stop, passively received infotainment of a consumer-randomized approach to education cannot be capitalized on by themselves – it is not the formal quality of the outputs that plays a role, but their skillful entanglement in the social fabric of purposeful relationships. The thesis therefore draws on the assumptions that expertise can have extremely low visual resolution, that a pointer in an orientation system may not be a vector arrow but an interpretation of Marxism on TikTok. The thesis may not only thematise these and other approaches but actively participate in them through the formation of memethodology as a formally and content-inclusive open-source medium.
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"Lost Ideas of Middle Age and Lify Cycle of Idea in Middle Age"
Koutský, Karel ; Komárek, Stanislav (advisor) ; Pinc, Zdeněk (referee) ; Janko, Jan (referee)
1 ABSTRACT This work consists of two parts. The first one, "Lost Ideas of Middle Age" has a character of an auxiliary study and does not hold any particular scientific ambitions. It serves as a reservoir for monitored case out of history of science in its widest meaning. Good deal of attention is dedicated to so called blind alleys of science, too (therefore "Lost Ideas"), as they are considered an important source. This wide scope was necessary due to the task of the second part of the work, i.e. tracking and identification of evolutionary processes of ideas/"memes" in medieval natural philosophy. Even those ideas, that do not directly share on "pedigree" of thesis claimed by modern science, were subject to evolution and in effect, even their death or degeneration should be of an interest. Another reason for chosen wide scope was a question of proper context. Medieval philosophers were interested in general questions and any particular problematic they were interested in was related to the "big picture". Medieval universe felt a bit like a living organism where every single part played its specific role in supporting harmony of the whole - in contrast to modern science which disintegrates into number of ever more specialised branches with increasing tendency to lose ability to communicate among themselves....
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The viral potential of internet memes
Limanovský, Adam ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...
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Output: a piece of dope material evidence for academic and online validation
Polách, Jakub ; Zálešák, Jan (referee) ; Kubíková, Zuzana (advisor)
According to Konrad Paul Liessmann, knowledge society is a structure subject to certain political and economic interests. University education, being a part of this structure, is reduced to mere professional training and the potential of knowledge acquired in this manner can be measured only in terms of its usefulness in the labour market. Under these circumstances, industrial society is being transformed into a society focused not on extraction of raw materials but on extraction of knowledge. Liessmann speaks about a process of knowledge industrialization: an industrial worker, subjected to an economic model driven by material production, is replaced by a knowledge worker, subjected to an economic model operating with symbolic value. Education is subjected to management control asserting economic evaluation – knowledge undergoes industrial processing, so that values, opinions and beliefs ultimately have no relevance within the context. What is of utmost importance is the quantifiable output, sick evidence of academic/online validation. In connection to this critique, my BA thesis discusses the possible content of the depleted BcA academic degree. Any sort of commodification occurring in the process is purely coincidental.
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Internet memes in president elections
Khan, Jakub ; Máchová, Eva (advisor) ; Švec, Kamil (referee)
This Bachelor thesis Internet memes in presidential elections deals with political internet memes in the USA in the period before the presidential elections in 2016. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, memetics as academic discipline, is examined and the definitions of internet memes are listed. Next there are described related aspects of internet memes, like categorization, channels of spreading, reasons why internet memes are being spread and quality traits which make internet memes successful. The practical part tries to answer the question, which of the selected political internet memes are more successful, meaning which ones were more replicated and which quality traits have caused the success of them. For research purposes comparative analysis method was chosen.
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