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Media coverage of Ivan Jonák
Kobela, Jan ; Klabíková Rábová, Tereza (advisor) ; Doležal, Aleš (referee)
This thesis focuses on the representation of Ivan Jonák in the discourse of selected Czech media and points to the phenomenon of celebritization of criminals, which is becoming more and more frequent in the media environment. The theoretical part of the paper briefly deals with the basic understanding of the phenomenon of celebritization and follows the description of Jonák's life with a rich criminal past and the main case connected with his name - the murder of his wife Ludvika. At the same time, it attempts to approach the cult of personality he built, which, in the author's words, the media helped to build, and the ways in which it embedded him in the discourse of the Czech media built one of the first criminal celebrities. In the analytical part, according to the established methodology of Critical Discourse Analysis (CDA) by Norman Fairclough, the author is devoted to uncovering the main discursive frames in which the topic was presented in our media environment and in which context Jonák appears most often in the selected media. The author then engages in a selective analysis in the field of popular culture, podcasts, where Jonák's name resonated strongly given the publication of his autobiography and the airing of the drama programme The Nineties. The thesis concludes by offering a summary...
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Media representation of George Floyd's death in the discourse of selected Czech online media
Lněničková, Adéla ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis focuses on the representation of the death of the African-American man George Floyd in the media discourse of selected Czech online media. Floyd's death filled the American, Czech and world media and activated the Black Lives Matter movement. The thesis focuses on conservatively oriented media (Echo24.cz, Reflex.cz and Forum24.cz). The research sample will be articles from 29 May to 25 July 2020. Critical discourse analysis according to Norman Fairclough is the methodological background of the work, it also works with several basic types of representation that will be used in the thesis. The theoretical section outlines the social constructivist paradigm in which the thesis is set and introduces in particular the work of Teun van Dijk and research focusing on media representations of minorities. The contextual part introduces the theory of social movements, the portrayal of George Floyd's death in the American and Czech media, and the events that the death triggered in the US (and later in other parts of the world). The analytical part reveals the main three discursive frames in which the topic was presented, namely the death of George Floyd as the beginning of the great protests, the death of George Floyd as politics, and the death of George Floyd and left-wing ideology. This part of...
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Reception of Strategic Economic Narratives: Case Study of the Kenyan News Discourse.
Řehák, Vilém ; Kučerová, Irah (advisor) ; Horáková, Hana (referee) ; Záhořík, Jan (referee)
Strategic narrative is a communicative tool for political elites to construct a shared meaning to the international politics, to articulate state's interests, to change the discursive environment, and to shape the behaviour of other actors. It has three different dynamics, which proceed simultaneously and reinforce each other: formation of the narrative within the given state, its projection in the international arena, and its reception in other states. Theory of strategic narratives fits well into the framework of new regionalism, which tries to analyse relations between the processes of globalization, globalism, regionalization, and regionalism. Until recently, such analyses were conducted from state-level and positivist perspective. As a result, the dimension of reception remained understudied. The presented thesis is an attempt to fill this gap. It analyses global political economy from the interpretivist constructivist perspective: it uses the leading local newspaper as a data sources and analyses media (news) discourse as one form of a broad societal discourse. Such an analysis can help us to analyse how local society assesses and reacts to strategic narratives and their internalization or rejection by local elites. In my thesis, I focus on narratives of the three superpowers (the US, the EU,...
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Act on protection of health against harmful effects of addictive substances: Development of narative of competing frames in media discourse
Lipková, Simona ; Nekola, Martin (advisor) ; Hejzlarová, Eva (referee)
This diploma thesis deals with the development of tobacco control legislation with the main focus on the Act on protection of health against harmful effects of addictive substances with accent on smoking regulation in restaurants. The main line of this thesis is to determine the competing rhetorical frameworks and the main actors representing the individual frameworks which they present on the level of arguments and then to compare the development of narrative over time. At this level, the thesis focuses on the analysis of the presented rhetorical frameworks with the aim of discussing possible specific attributes that facilitated the process of reframing opposition actors, namely using the rhetorical strategy of narrative attributes of storytelling, technical terms, imagery or comparison. These goals were achieved by using a qualitative analysis of media outcomes and by using public policy documents, legal standards and other relevant documents. Theoretical support for answering the set forth questions was a frame analysis, which was conceptualized on the field of public policy by Rein and Schön along with the theory of social construction of target population conceptualized by Schneider and Ingram. In this thesis, written under the auspices of the case study, four main competing frames were...
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Though mothers versus nannies: media presentation of institution of domestic workers in Czech Republic
Brabcová, Eva ; Ezzeddine, Petra (advisor) ; Uhde, Zuzana (referee)
Absract This master thesis deals with an analysis of media discourse of domestic workers in the Czech Republic. The work was based on discourse analysis of media articles generated by Anopress, which is a professional supplier of media monitoring. Through analyzing the way how media portrays institution of domestic workers, the paper tries to point out the media discourse that produces an image of domestic workers as an attractive products and organization of domestic work as a mediator for balancing public and private lives of women. Through concepts of feminist research I am going to try to prove that the media discourse is based on essentialist and discriminatory practices that have a major impact on shaping the image of institution of domestic workers and actors who are connected with this institution. Since this is a media production of information's construction thus it has a significant influence on the conceptualization of institutions of domestic workers in public sphere. Keywords: rental housework, domestic workers, media discourse, discourse analysis
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Image of old age and elderly care Institutions. Representation in daily newspaper Blesk
Stehlíková, Zuzana ; Šmídová, Olga (advisor) ; Trusinová, Romana (referee)
This diploma thesis deals with the representation and categorisation of old age and elderly care and their changes in media discourse of daily newspaper Blesk. Theory focuses on definitions of elderly and description of seniors and practices of elderly care in the Czech Republic. It describes changes of old age discourse in connection with the development of social policy and expert knowledge. It describes the concepts of representation and categorisation and their possible impacts in the form of stigmatisation, stereotyping and ageism. It discusses media as resources of symbolic power, ideology and discourse and sets out media representation of elderly. Related empirical part is based on qualitative discourse analysis of articles from Blesk in years 2007 and 2011. It discusses the outcomes with respect to changes of discourse and representation, stereotypes and active old age. It distinguishes three types of senior representation - like normal, stigmatized and active. Thematic distribution and stigmatisation of elderly constructs symbolic subordination of elderly as a population category. Care is described only rarely and isn't offered as the solution of the elderly's frailty.
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The politicization of the language issue in Ukraine: the discursive construction of the language, nationalism, and identity in Ukrainian media.
Hu, Qianrui ; Šír, Jan (advisor) ; Wilson, Andrew (referee) ; Kolenovská, Daniela (referee)
Despite already thirty years after gaining independence, Ukraine is still having difficulties forming an integral and united national identity. The language issue in Ukraine is a vivid example of the problem Ukraine is confronting. Numerous efforts have been made with the aim to strengthen the role of the Ukrainian language, but the presence of the Russian language in Ukraine is still strong. Furthermore, the battle between these two languages often provokes huge public debates, and the debates do not revolve around the language use itself, but usually associate it with the wider debate of the Ukrainian common memory. Although much research has been devoted to analysing the narratives of relevant language laws, the discourses of Ukrainian politicians, or public opinions of the language issue and their links with people's political orientation, this thesis will focus on the discourses of media, an equally important site which represents and reproduces everyday nationalism. By adopting the methodology of critical discourse analysis, this work aims to uncover what are the common themes behind the everyday debate on the language issue in Ukrainian media and what are the typical mechanisms and strategies in the language use of media discourses to facilitate propagating their language ideologies. After a...
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Trust construction in media discourse
Žáček, Jan ; Jirák, Jan (advisor) ; Nečas, Vlastimil (referee)
Public trust in the social system and media is falling. Media transformation, new media and social networks point to developments in postmodern societies which have accelerated trust erosion. Fragmentarization and social inequality fundamentally influence the order of today's world, even through the media. I focus in this work on how the trust or distrust in media and media discourse is constructed, what the relationship is between media and trust, how they intertwine and interact with each other. I describe the trust concept from its past history to the present, its meaning and principles of construction in media discourse. I highlight in a case study a concrete mediation of (dis)trust and its construction in the media coverage of the Czech alternative website Parlamentí listy as well as the topic of disinformation in the mainstream media. Based on this analysis, I also describe which social products the mistrust mediation brings and what the future development looks like. I also focus on social inequality as a significant cause of trust erosion, confidence in the media and also ontological security.
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Act on protection of health against harmful effects of addictive substances: Development of narative of competing frames in media discourse
Lipková, Simona ; Nekola, Martin (advisor) ; Hejzlarová, Eva (referee)
This diploma thesis deals with the development of tobacco control legislation with the main focus on the Act on protection of health against harmful effects of addictive substances with accent on smoking regulation in restaurants. The main line of this thesis is to determine the competing rhetorical frameworks and the main actors representing the individual frameworks which they present on the level of arguments and then to compare the development of narrative over time. At this level, the thesis focuses on the analysis of the presented rhetorical frameworks with the aim of discussing possible specific attributes that facilitated the process of reframing opposition actors, namely using the rhetorical strategy of narrative attributes of storytelling, technical terms, imagery or comparison. These goals were achieved by using a qualitative analysis of media outcomes and by using public policy documents, legal standards and other relevant documents. Theoretical support for answering the set forth questions was a frame analysis, which was conceptualized on the field of public policy by Rein and Schön along with the theory of social construction of target population conceptualized by Schneider and Ingram. In this thesis, written under the auspices of the case study, four main competing frames were...
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