|
|
Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
|
|
| |
|
| |
|
| |
|
|
Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
|
|
| |
|
|
Customer Satisfaction
Svobodová, Eliška ; Krupicová, Dana (referee) ; Schüller, David (advisor)
The bachelor thesis deals with the problem of customer satisfaction of authorized dealer and car repairer CARent a.s Brno. The thesis uses partial analyzes to determine the current state of the marketing environment and also conducts a marketing survey. Based on the results of the marketing survey, measures are proposed to increase the level of customer satisfaction so far.
|
|
|
Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
|
|
|
Customer Satisfaction and Proposals for its Improvement
Pešlová, Veronika ; Drexler, Tomáš (referee) ; Schüller, David (advisor)
The bachelor’s work deals with issues of customer satisfaction in restauraunt Gaudeo. The theoretical part of the bachelor’s work contains basic terms related to the topics. The second part of the work will be dealt with dissatisfaction based on the data from the questionnaire and on the analysis marketing enviroment. In conclusion will be mentioned improvement proposal for the total satisfaction.
|
|
|
Marketing Research of Customer Satisfaction
Mrázková, Monika ; Vacková, Hana (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in Jiří Mahen Library in Brno. The theoretic part describes the problematics of marketing research, the branch of allowance organizations and a questionnaire as a tool for collecting information. The practical part of the diploma work analyses and presents the results from the questionnaire investigation, recommendation and suggestions for improvement, which could lead to increase an of the visit rate of the Jiří Mahen Library, to an improvement of the quality of library services, and customers´ satisfaction.
|
guest ::
