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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Daniel, Jan (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Inovace sklízecích mlátiček a jejich vliv na tržní podíl
Burget, Ondřej
This bachelor thesis focuses on the innovation of combine harvesters. First was described the history of these machines and their producers. Then I focused on innovation, which were introduced in the last years. Marketing strategies related to combine harvester’s sales were also covered. In cooperation with vendors, the most important innovations were chosen. Later was monitored their impact on market share. Official importers for the Czech Republic provided data about combine harvester’s sales.
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Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
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MARKETING USAGE OF SOUTH BOHEMIAN POTENTIAL AND PARTNER REGIONS IN FORESTRY, FISH HUNTING AND NATURE PROTECTION WITH INTENT ON TOURISM DEVELOPEMENT
MATUŠOVÁ, Dita
The thesis regards to tourism service supplies in the fields of forestry, fishpond, hunting and nature protection focusing on South Bohemia and its partner regions. I chose this topic because of increasing interest in this field, especially the nature protection. One of the major aims of my thesis was to find out the current situation in this trade field and try to suggest expansion of service supplies and useful forms of advertising. For determination of these aims, we used marketing and management methods, particulary the SWOT analysis. Elaborating these analyses displayed competitive advantages of Orbis Viridis, o.p.s. company but on the other hand it also displayed absence of certain marketing strategies. This was the reason why we outlined several kinds of promotion. Initially, it would be creating of Internet presentation, that should increase public awareness about the company existence and its products and supplies in general.
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Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
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Marketing Strategy for New Start up Project
Chmelař, René ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The aim of the Diploma Thesis is to choose marketing strategies for the new Start-up service SportNaDosah. The goal will be to find out users and customers preferences which help to design strategy that we will focus on at that the beginning of the project. Appropriately chosen strategies will help to raise awareness and also in which direction and in what way I will proceed and develop my business goals further. The right choice should help the expected growth and penetration on the specific market.
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An analysis of web shops with New Psychoactive Substances and their marketing strategies
Pažitný, Martin ; Běláčková, Vendula (advisor) ; Grohmannová, Kateřina (referee)
The emergance of modern technologies has essential impact on the way people communicate, spend lisure and shop. The influence of internet has not avoid the market with psychoactive substances. Aproximately since 2008 has happend significant rise among the sops with new psychadelic substances(NPS). The rise of the shops has risen also an afford to monitor this new phenomenon. This thesis follows project Itrend that haas monitored the NPS shop in 2014 and 2015. The aim of the work is to provide more detailed estimate of this size of the market with NPS and the dynamics of its developement between years 2014 and 2106. The analysis of data overstep frame of project ITrend. keywords: NSP,web shops, internet,marketing strategies
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The Marketing Strategies of Apple Inc and Their Change After 2011
Rybář, Martin ; Halada, Jan (advisor) ; Shavit, Anna (referee)
Thesis on "The Marketing Strategies of Apple Inc. and Their Change After 2011" deals with the transformation of Apple's marketing strategies after the death of Steve Jobs, who was regarded by many as a key figure in the whole company. The author aims to present the company, products and marketing strategies used by Steve Jobs and then analyze the changes that have been made by new CEO Tim Cook since 2011. The theoretical part is devoted to definitions, which the author will be using in the practical part. A major part of this thesis is quantitative research that analyzes consumer perception of Apple Inc. in the Czech Republic completed with recommendations for the future success.
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