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Practical use of marketing in a selected company
CHORVÁTOVÁ, Ilona
This study is focused on evaluating the use of marketing activities at SCS Software and establishing what importance the company attributes to these activities. SCS Software is one of the largest studios in the Czech Republic specializing in the development of computer games. This is demonstrated by the company's consistent annual growth. Based on a review of recent academic literature on the topic of marketing a set of questions has been compiled for the company. The aim is to which discover what importance the company attributes to marketing and what marketing tools it currently uses. Using these findings, an analysis of marketing activities is processed and subsequently evaluated. This leads to an understanding of what level of marketing is used in the company and whether the company devotes enough attention to this department. Finally, possible proposals are put forward to change or improve marketing activities.
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Marketing Management of a Company
Řičánek, Michal ; Plotěný, Karel (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.
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Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce se zabývá návrhem marketingového plánu zvolené společnosti. Hlavním cílem této práce je sestavení marketingového plánu vybrané společnosti. Teoretická část se zabývá popisem pojmů a metod, které přispívají k samostatné tvorbě marketingového plánu. Metodická část popisuje zvolenou strategii a metodiku, jak budou shromážděné informace zpracovány. V praktické části je provedena analýza okolí, konkurence a současná analýza marketingových aktivit. V poslední části najdeme návrh na úpravu a rozšíření marketingových aktivit, který je sestaven dle předchozí analýzy.
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Marketing Activities of the Sports Organizations
Trčková, Kateřina ; Jenišová, Blanka (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing activities of „Sportuj s námi“. The theoretic part deals with the theoretic solution of the marketing, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing activities of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. A part of the thesis is also a questionnaire. Its purpose is to find out public and runners attitudes to activities of sports organizations and determine level of awareness of the sport organization Sportuj s námi. The results of the thesis itself are recommendations for Sportuj s námi, which were created using SWOT analysis and questionnaire.
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Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
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Marketing Activities of Retail Chain
Doležel, Jiří ; Burková, Pavlína (referee) ; Mráček, Pavel (advisor)
The diploma thesis analyzes marketing activities of retail chains in the Czech Republic. It summarizes basic knowledge about trade, marketing, marketing communications and basic methods of marketing research. It deals with particular retail chains with focus on modern trade, from the traditional trade it focuses on COOP chain. It examines different marketing activities of retail chains and sets best practice. For COOP chain is carried out a deeper analyses of marketing activities based on approach of SWOT analyses. The thesis also uses a knowledge from questionnaires: one was the internet questionnaire and the other was conducted via personal questioning among COOP customers. Final proposals incorporate marketing activities that can be used in any retail chain and also a set of recommendation of marketing activities designated especially for COOP chain.
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Risks Related to Marketing Activities
Jirků, Edita ; Habr, Tomáš (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with problems of risk management connected to the marketing activities of Innovatrics s.r.o. The thesis contains three main parts. First part includes theoretical basics, second part is consisted of information about company, marketing activities inside the company and risks, which are connected with activities. Final part of the thesis dedicates to suggestions for risk minimization.
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Management development project
Zukalová, Kateřina ; Teplý, Petr (referee) ; Kosová, Jaroslava (advisor)
Master’s thesis aims at understanding the process of planning and implementation of development project. It focuses in particular on the description and analysis of various stages of the project, especially in terms of their management and elimination of potential risks. The first part of the thesis deals mainly with theoretical introduction of the topic and definition of basic concepts and methods. The second part of the work is already trying to map a specific development project and to analyze its real progress. This section also proposed other possible approaches to addressing certain specific tasks within the individual phases and the elimination of potential risks that the project actually occurred, including the proposal of optimal process for managing development project.
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Využívání emocí v marketingových aktivitách DMO
Lankaš, Filip
Lankaš. F. Using emotions in DMO marketing activities. Bachelor thesis. Mendel University in Brno, 2023. The bachelor’s thesis focuses on the evaluation of the use of emotions in the marketing activities of DMOs. The analytical part consists of a description of the market situation and an evaluation of the marketing plans of some DMOs for the year 2023. In the case of an evaluation of the current situation, a questionnaire survey of DMOs of the Czech Republic was carried out. The results of this investigation were used in the recommendations for DMOs, which serve to improve the use of emotions in marketing activities.
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Návrh komunikační strategie pro Husitské muzeum v Táboře
Žikovičová, Monika
The aim of the bachelor thesis is to develop a proposal for a communication strategy for the Hussite Museum in Tabor. The theoretical part contains the opinions of individual authors regarding addressed issues with the majority devoted to marketing communication. The thesis is analysing changes in the communication of museums and galleries in the Czech Republic during the pandemic. The proposals and recommendations for the Hussite museum in Tábor are based on the analyses, a questionnaire and information provided by a manager of the museum. The thesis is supplemented by the calculation of costs that occur with the implementation of the proposals.
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