|
|
Proposal to Change the Marketing Communication of a Real Estate Agency
Kolářová, Anna ; Kučera, Radim (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with a proposal to improve the marketing communication of a selected real estate agency with a primary focus on the preferences of Generation Z. The thesis is divided into three parts, the theoretical part focuses on marketing communication of services, generation Z, X and Y and the main features characterizing the real estate market. The analytical part focuses on the current situation of the selected real estate agency in the field of marketing communication, the analysis of the external and internal environment and qualitative research focusing on the preferences of Generation Z in choosing their own housing. In the proposal part, optimal changes in the field of marketing communication for the real estate agency are recommended on the basis of the analytical part.
|
|
|
Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
|
|
|
Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
|
|
|
Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
|
|
|
Marketing communication of a specific hair salon
Cardová, Tereza ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the topic of marketing communication of a specific hair salon. The thesis is divided into three parts. The first part focuses on the theoretical background that is necessary for understanding the issue. The second part is devoted to the introduction of the company and an analysis of its current situation. The last part contains proposals for improving the current marketing communication based on the results obtained from the analyses and the marketing research.
|
|
|
Analysis of marketing communication of public construction projects
Kocourková, Gabriela ; Trtílek, Petr (referee) ; Pelčák, Svatopluk (advisor)
The topic of this bachelor thesis is Analysis of marketing communication of public construction projects. The main aim of thesis is to map out the marketing communication tools utilized by municipalities to communicate the signifikance of construction project to the public. In the theoretical part of the thesis, the author elaborates extensively on everything related to marketing communication, marketing research and online marketing. In the practical part of the thesis, the author focuses on the marketing communication of Mendlovo Square and ARENA Brno. Based on her own analysis, the author proposes specific changes to the marketing communication aimed at improving public opinion.
|
|
|
Proposal for Changes to the Marketing Communication of a Company
Pavelková, Simona ; Škoda, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the marketing communication of the selected company. The work is divided into three parts. The first part deals with the theoretical starting points that describe important terms, the second part includes the analysis of the problem and the current situation, and finally the design part is drawn up, where proposals are made to supplement, modify or change the company's marketing communication, the processing of which was based on the findings analysis of the current situation.
|
|
| |
|
|
Marketing Communication
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This thesis deals with the design of marketing communication for a family business that sells heating and cooling equipment. The Impulse for the development of the communication is cooperation with the supplier as an authorized sales and service partner. The aim is to design a marketing communication that will be a suitable basis for both the analysed company and the supplier. On the basis of the performed analyses, designs will be drawn up that respect the requirements of the client.
|
|
|
Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
|
guest ::
