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Proposal for Effective Firm´s Communication by means of Branding
Alexová, Veronika ; Kaňovská, Lucie (referee) ; Konečná, Zdeňka (advisor)
This bachelor´s thesis deals with principles, forming, measuring and increasing brand equity. It targets the marketing concept of the brand and underlines brand perception by end consumer. Its aim is to apply comprehensive knowledge of strategic brand management, carry out Red Bull case study, perform marketing research by question-form method and through interpretation of the results make a proposal for communication strategy.
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Communication Mix Proposal of BV computers s.r.o.
Večeřa, Ivo ; MBA, Pavel Král, (referee) ; Schüller, David (advisor)
The subject of my bachelor thesis, The Proposal of the communication mix of the company BV computers s.r.o. is elaboration of a suitable communication strategy. The thesis is divided into the three main parts – theoretical, analytical and proposal. The theoretical part deals with knowledge of marketing. The analytical part describes the company and current situation of the marketing communication mix. In the last part, based on analysis, suggests suitable communication strategy, which should increase the client’s interest for the products and services and reach higher company sales.
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Marketing Mix of Company
Vénosová, Tereza ; Sedláček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The main goal of this bachelor thesis is to analyze the current situation of fitness centre “na Konečné” using especially analysis of marketing mix and situation analysis. These analyses are based on the theoretical knowledge, which are mentioned in the first part of the thesis. The most important part is aimed on the effectiveness of the current marketing mix and the possible improvements that can be made and which should lead to improved competitiveness of the fitness centre.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Ryzá, Michaela (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Hádlíková, Zuzana (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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Customer Satisfaction Analysis and Proposals for its Improvement
Endrle, Pavel ; Kostková, Věra (referee) ; Jaroš, Jiří (advisor)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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