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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Marketing Research for the Sticky Password Product
Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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Company Marketing Strategy
Kovácsová, Lucie ; Mach, Stanislav (referee) ; Schüller, David (advisor)
The main objective of this master thesis is to design an appropriate marketing strategy of designing activity of MBQ-Mikulov Plc. based on results of marketing environment analyzes and my own marketing research. The thesis consists of three main parts. The first part of the thesis is devoted to theoretical findings. Basic terms from marketing field are defined here. Concretely it is marketing, marketing strategy, marketing mix, communication mix, situation analysis and marketing research. In the following practical part MBQ-Mikulov Company is introduced and then marketing environment analyzes are conducted. The thesis is finished with a proposal part. In the proposal part the appropriate marketing strategy of design activity is designed here based on results of analyzes and the marketing research.
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Customer Satisfaction
Vymětalová, Simona ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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Customer Satisfaction
Vymětalová, Simona ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Company Marketing Strategy
Kovácsová, Lucie ; Mach, Stanislav (referee) ; Schüller, David (advisor)
The main objective of this master thesis is to design an appropriate marketing strategy of designing activity of MBQ-Mikulov Plc. based on results of marketing environment analyzes and my own marketing research. The thesis consists of three main parts. The first part of the thesis is devoted to theoretical findings. Basic terms from marketing field are defined here. Concretely it is marketing, marketing strategy, marketing mix, communication mix, situation analysis and marketing research. In the following practical part MBQ-Mikulov Company is introduced and then marketing environment analyzes are conducted. The thesis is finished with a proposal part. In the proposal part the appropriate marketing strategy of design activity is designed here based on results of analyzes and the marketing research.
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Marketing Research for the Sticky Password Product
Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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Threats and Opportunities for the selected company
VARGOVÁ, Vendula
The main aim of the thesis was to uncover opportunities and to identify threats for the selected company and offer the firm use of the information obtained. In the theoretical part of the thesis I used the information to perform a situational analysis and further analysis of the methods of marketing environment and SWOT analysis. To determine the opportunities and threats in the practical part of my thesis, I chose Československá obchodní banka, a. s. , which operates as a universal bank in the Czech Republic. SWOT analysis was used for these purposes. Before performing a SWOT analysis it was necessary to first develop an analysis of the marketing environment of the company. I used STEP analysis to analyse the company's macro environment. The bank's microenvironment was evaluated using Porter's five forces model analysis, and to analyse the company I made financial analysis of selected economic data and financial ratios from the annual reports for the period 2010 up to 2014. The SWOT analysis that was performed uncovered the following opportunities: population growth, an increasing number of households with a personal computer and Internet connection, smart banking development and interconnection of distribution networks. The most significant threat to the bank is growth in rivalry among competitors, increased bargaining power of customers, threat in the form of substitutes, the end of the contract with Česká pošta and the planned transfer of Česká pošta to a franchise. To achieve the objectives of the work, I suggested to the bank the following recommendations: specialized products for children and young adults with public campaign events, as well as alternative distribution channels, virtual Video Banker and virtual branches, competition and poll applications on social networks, Smart banking development, interconnection of distribution networks and merging brands. In terms of threats I recommend reducing the fees for account maintenance, increase the interest rate on accounts, create questionnaires regarding clients who close their account, higher commissions on sales and investments for Česká pošta, and last but not least, benefits and training for employees of Česká pošta.
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