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Wine tourism in Turkey
Tanriverdi, Kutay
Exploring wine tourism in Turkey and the Czech Republic is crucial to understanding how it affects tourism and the economy of these countries. The objective of this thesis is to analyze and compare the development, challenges, and potential of wine tourism in Turkey and the Czech Republic, employing both theoretical insights and practical strategies. This research employed a mixed-methods approach, combining qualitative and quantitative data. Qualitative data was gathered through in-depth interviews with Turkish wine producers (n = 5) and Czech expert. Quantitative data was collected via online questionnaire (n = 105). Comprehensive literature review helped to explore the current landscape of wine tourism in both countries. The study examined wine tourism in Turkey and the Czech Republic, emphasizing the collaboration between researchers and industry. It underscored the importance of preserving culture, adopting sustainable practices, and creating unique experiences to position these countries as premier destinations for wine enthusiasts globally.
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Hodnotenie kvality destinácie mikroregión Dubová
Piscová, Kristína
The aim of this bachelor thesis is to find out the satisfaction of visitors with the quality of tourism in the microregion Dubová and on the basis of the obtained results to propose improvements for better functioning of local tourism. The theoretical part discusses the authors' views on tourism and its forms, destination, destination management, destination quality and destination marketing. In the practical part, the selected destination is first analyzed by means of localization, implementation and selective factors and then the primary marketing research, which was intended mainly for tourists, but partly also for local residents, is processed. Improvements have been proposed following the evaluation of the questionnaire, depending on the factors that were rated the worst by the visitors of the destination.
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Wine tourism in a selected region in France
Steklá, Radka ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis is focused on a relatively new concept of wine tourism in France. The main aim of this work is to evaluate a current situation of wine tourism in a region of Burgundy based on existing demand and supply. A partial objective is to evaluate an organization and cooperation of entities within the destination. The theoretical part deals with basic characteristics of wine tourism and destination management. The practical part is largely based on the analysis of current wine tourism demand and supply leading to an overall evaluation of wine tourism destination of Burgundy.
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Marketing study of selected tourist destination
Filčáková, Kateřina ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The diploma thesis is divided into three main chapters. The first chapter introduce the teoretical specification of the terms as destination, destination management or marketing destination management. Following practical part contains application of information forenamed in the theoretical part to particular marketing activities of this town.
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Effectiveness of marketing communication of the national tourist boards by example of ENIT
Došlá, Ilona ; Herget, Jan (advisor) ; Jíšová, Markéta (referee)
This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.
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Marketing study of tourist area Central Bohemia - South
Vostrá, Alena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also the PEST analysis of this destination was carried out and then was created the list of strenghts and weaknesses of the tourist area and the list of opportunities and threats for the next development of tourism.
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The destination management in the region Central Moravia
HUTEROVÁ, Zuzana
The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.
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The support of tourism development in the chosen region
PŠENIČKOVÁ, Iva
This bachelor work is to review a specific area of Příbram region. Purpose is analyse compoments of primary offering and secondary offering, needs a requirements of visitors and evaluate contributions and falls of tourism in Příbram region. Most importatnt part of work depends on questionnaire research, which was answered by visitors of this area. According to questi-form this work deals with reasons why visitors coming here, what are they doing here and if they are satisfied with local possibilities and services.
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