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Enterprise Information Security
Král, David ; Koch, Miloš (advisor)
Quality security of sensitive data and key assets becomes now a question of absolute necessity for a company of any size and orientation. History of evolution of information security began particularly in environment of large organizations, that processed a large amount of data. It is logical that it was larger and richer companies which often have sufficient resources to invest in the security of their assets. Moreover, relatively large percentage of small and medium-sized businesses have about the security of its information somehow faulty ideas. More and more attackers are focusing on mid-sized organizations, which are insufficiently protected and they find it much easier to get to their sensitive data. Small and medium-sized companies are often preventing the implementation of certified standards. The reason is the fear of heavy formal administration, which is often required for certification, but is mainly for small businesses unnecessary and burdensome. For medium-sized organizations (50-250 employees), the certain administration associated with information security is a necessity. Employees, as in small businesses, are familiar with each other, but already there is a certain degree of anonymity, which may trigger the fact that some employees will not respect security procedures, especially if they are not precisely defined, and compliance will not be regularly checked. It depends on several circumstances, whether the certification is appropriate for the organization or the establishment of their internal methodology for information security. Methodology of balanced information security, which is the subject of this article is primarily proposed for small and medium-sized businesses. Its aim is to define the most important and absolutely necessary criteria for information security so that the system meets the requirements of a comprehensive solution of the issue. On the other hand, it seeks how to minimize the administrative burden for these organizations, which is, as mentioned above, one of the main reasons, why companies hold a negative attitude to the most widespread certifications. The methodology identifies four main areas of information security management system in a company. It includes an audit which specifies the quality level of particular areas of information security in the organization. If any of the studied areas is found insufficiently protected, effecitve measures are offered to improve the situation. The ultimate solution is a condition of a system where all the key areas of information security management of the organization are at the appropriate level and the system can be considered balanced.
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Support for small and medium-sized businesses in the Czech Republic in terms of reference networking- impact on income tax and newly established working positions in 2014
Pelikánová, Šárka ; Vostrovská, Zdenka (advisor) ; Bartůsková, Lucia (referee)
The thesis deals with the issue of support for small and medium-sized businesses in the Czech Republic focusing on one of the market-based forms of such support in terms of networking. Specifically, the work is aimed at reference networking, and describes it in detail using an example of its representative in the Czech market. Within its theoretical part, the work defines the concept of small and medium-sized business. Further it explains the concept of promoting entrepreneurship in terms of public and market support. In the framework of this distinction, examples of some of the forms of such support have been listed. On the example of Switzerland, local representative forms of public support of entrepreneurship have been presented and compared to those in the Czech Republic. Further, networking concept has been introduced, and some principles of its operation have been defined. Different kinds of networking have been described. In the practical part, functioning of reference networking in particular, has been described more in detail on the example of the company Business for Breakfast Česká republika s.r.o. Using a questionnaire survey among the members of this concept, its benefits for both the members of the concept, as well as for the state budget have been investigated. The analysed benefits are examined in terms of both budget revenues, as well as in terms of cost savings. Fields of business, for which reference networking seems to be most beneficial, have been mentioned. In the end, benefits of representative public forms of business support with reference marketing have been compared. The study has confirmed that reference networking is an effective form of market-based support for small and medium-sized businesses, and has a positive impact on both the state budget, as well as on creating a favourable business environment in the Czech Republic. Despite public forms of business, these benefits are demonstrable and measurable.
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Enterprise Information Security
Král, David ; Koch, Miloš (advisor)
Quality security of sensitive data and key assets becomes now a question of absolute necessity for a company of any size and orientation. History of evolution of information security began particularly in environment of large organizations, that processed a large amount of data. It is logical that it was larger and richer companies which often have sufficient resources to invest in the security of their assets. Moreover, relatively large percentage of small and medium-sized businesses have about the security of its information somehow faulty ideas. More and more attackers are focusing on mid-sized organizations, which are insufficiently protected and they find it much easier to get to their sensitive data. Small and medium-sized companies are often preventing the implementation of certified standards. The reason is the fear of heavy formal administration, which is often required for certification, but is mainly for small businesses unnecessary and burdensome. For medium-sized organizations (50-250 employees), the certain administration associated with information security is a necessity. Employees, as in small businesses, are familiar with each other, but already there is a certain degree of anonymity, which may trigger the fact that some employees will not respect security procedures, especially if they are not precisely defined, and compliance will not be regularly checked. It depends on several circumstances, whether the certification is appropriate for the organization or the establishment of their internal methodology for information security. Methodology of balanced information security, which is the subject of this article is primarily proposed for small and medium-sized businesses. Its aim is to define the most important and absolutely necessary criteria for information security so that the system meets the requirements of a comprehensive solution of the issue. On the other hand, it seeks how to minimize the administrative burden for these organizations, which is, as mentioned above, one of the main reasons, why companies hold a negative attitude to the most widespread certifications. The methodology identifies four main areas of information security management system in a company. It includes an audit which specifies the quality level of particular areas of information security in the organization. If any of the studied areas is found insufficiently protected, effecitve measures are offered to improve the situation. The ultimate solution is a condition of a system where all the key areas of information security management of the organization are at the appropriate level and the system can be considered balanced.
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Product launch marketing plan on B2B engineering market
Černohousová, Anežka ; Vávra, Oldřich (advisor) ; Kusá, Pavla (referee)
This diploma thesis deals with product launch marketing plan on B2B engineering market. The aim is to describe the marketing plan and comment it in terms of complexity and depth of this plan. The theoretical part describes the marketing plan and its parts considering the specifics of small business on B2B market. The practical part covers comments on the particular marketing plan in detail and suggests indicators which evaluate successful product launch. Finally, the conclusion evaluates marketing plan briefly and presents several suggestions to improve the plan based on specialized publications.
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The importance of specialized trade fairs for small and medium engineering businesses
Černohousová, Anežka ; Říha, David (advisor)
This bachelor's thesis deals with importance of trade fairs and exhibitions for a specific engineering company. The main goal is to find out whether fair trades and exhibitions are still relevant for small and medium business trading in the flexible packaging sector. The theoretical part covers information related to the use of trade fairs and exhibitions. The brief description of the company and implementation of a trade fair is carried out at the practical part. The measurable effectiveness and efficiency indicators described in detail in the theoretical part, are calculated in the practical part. Finally, the conclusion evaluates the importance of trade fairs and exhibitions for small and medium business in the flexible packaging business-to-business sector based on literature review and calculation of indicators.
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Entrepreneurship of small and medium-sized companies in Belgium
Buchtová, Lucie ; Černohlávková, Eva (advisor) ; Froňková, Martina (referee)
This thesis is focused on the analysis of business conditions of small and medium-sized enterprises in Belgium. First chapter involves the definition of these companies, describes their weaknesses and strengths and importance in the European Union. Next part includes short information about Belgium and contains also the description of the local business environment. Third chapter aims at the characteristics of small and medium-sized companies in Belgium considering the total number of active companies, employment and other measures and analyzes in detail the system of the public support at the european, national and regional level. The last part compares the sector of SMEs in Belgium with the same category of enterprises in the Czech Republic.
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Business Flight Simulators for Strategy Decision Making in the Small Company Sector
Beer, Daniela ; Mildeová, Stanislava (advisor) ; Adamec, Stanislav (referee) ; Lacko, Branislav (referee)
Small companies can more flexible react to the present economic crise on one side, but on the other side they are very influenced by unpredictability and continous external factor changes From that reason the current economic crise can contribute to the development of various managerial simulation enabling better support in the company decision making. This new condition and rules "rebuilding" without question means also the creation of new opportunity. The decision making should be supported by suitable decision making systems to be able to quickly react, specially for small companies. This role can play business flight simulators on the basis of system dynamics, which can help small companies make strategy decision. And just the analysis of possibility how to use business flight simulators for the strategy decision in the sector of small companies is the main goal of this thesis. First the present state research had to be done and the definition of small companies and the business strategy was set. Further in this thesis the analysis of using bussines flight simulators for strategy decision making are described. This analysis is influenced by two main factors -- thin capitalization and the current business complexity - which declare the general failure in small companies sector. On these factors of failure the business flight simulator using is tested by creating models in the software for decision making support. The part of all models is the company definition from the resources view, external and internal influences including "soft" factors and the developing of the model which is the base of the business flight simulator. Within the exploring, the questionare research in the small company sector was carried out. This research should show how Czech companies use bussiness flight simulators, if they want to try them or if their decisions are supported by this kind of decision making systems. The own development of model cases reflecting these main factors of the failure and their possible solution made in the software for decision making, which was tested at one small company, the analysis of business flight simulators using by questionare research in the sector of Czech small companies and sugessted recomandation could be taken as a main and scientific benefit of this thesis.
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Change management for e-commerce IS
Brtník, David ; Kunstová, Renáta (advisor) ; Kapitán, Petr (referee)
This thesis is an useful resource for small-sized and medium-sized companies struggling with the problem of out-dated information systems. Every rapidly-growing company will, sooner or later, reach a point where its information system no longer suits its requirements. In the thesis I analyze the case of a small outfit trying to expand to foreign markets, showing the uneven development of the individual parts of its information system. In this particular case, rapid partial changes in the functionality of the system were always preferred over a more systematic and thorough development. Eventually, the company found itself in a situation where it was no longer possible to further develop its system, and did not know what to do next. In accordance with the primary goal of improving the effectiveness of distribution processes, the thesis describes the project of unification of two different e-commerce solutions and their integration into other applications. In the second part, the thesis discusses the problem of choosing a suitable application that would bring all optimized distribution processes under one umbrella, describing various ways how to approach the problem.
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Inquiry into the Use of Marketing Tools in the Management of Firms
Dočekalová, Jana ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.
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