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Customer Satisfaction Analysis and Recommendations for its Improvement
Šafářová, Martina ; Luxová, Martina Žabová (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis focuses on customer satisfaction analysis and customer regional food and services awareness that are offered by Konzum co-operative society. Local Konzum establishment in Žamberk was chosen for the purposes of this thesis. Entries for the analysis are obtained via an online survey. The survey itself focuses on current customer satisfaction and awareness. Appropriate measures for the improvement of these crucial aspects are then designed based on the acquired results.
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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
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Improvement proposal of particular services provided by STUDENT AGENCY p.l.c.
Podéšť, Jaroslav ; Sádlík, Libor (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor’s thesis is to make improvement proposals of services related to a luxury bus transport based on a research on customer satisfaction. The theoretical part deals with services in general as well as their quality. It is followed by customer satisfaction, customer loyalty and possible relation between them. To obtain some primary data a field research at the busy bus station was carried out. Respondents were asked to express their overall and particular satisfaction. The findings are finally presented and discussed. It is believed that this study will help to understand the company passengers better.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Šafářová, Martina ; Luxová, Martina Žabová (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis focuses on customer satisfaction analysis and customer regional food and services awareness that are offered by Konzum co-operative society. Local Konzum establishment in Žamberk was chosen for the purposes of this thesis. Entries for the analysis are obtained via an online survey. The survey itself focuses on current customer satisfaction and awareness. Appropriate measures for the improvement of these crucial aspects are then designed based on the acquired results.
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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
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Customer satisfaction with Kia cars
Kalátová, Monika ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
The main subject of the thesis is to determine customer satisfaction with the Kia Motors Czech company cars. In the theoretical part of the thesis is explained the issues of the situational analysis, which is primary used to profit from information, needed for the correct application of the decision-making process of the company's senior management. Part of the situational analysis is market research, which includes the area of market segmentation and the definition of the concepts of targeting and positioning. The situational analysis is in the theoretical part of the work mainly focused on the analysis of the customers, where is defined loyalty and customer satisfaction, customer expectations, fidelity and designed ways of long-term care for the customers of the company. The practical part of the thesis is focused on the monitoring of customer satisfaction and customer loyalty in the selected company. Part of the work is to select the appropriate system for the measurement of results, which is applied to the selected company. By using a half structured questionnaire is collected data to identify customers, their preferences and requirements for the product, and the evaluation carried out the strengths and weaknesses of the product according to the opinion of the customers of the company. Using the comparison of internal company data and research is carried out a survey of current situation on the market. The conclusion is made a summary of the results achieved and making recommendations for the improvement of the marketing activities of the company and for the streamlining of the company's communication with the customers.
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Improvement proposal of particular services provided by STUDENT AGENCY p.l.c.
Podéšť, Jaroslav ; Sádlík, Libor (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor’s thesis is to make improvement proposals of services related to a luxury bus transport based on a research on customer satisfaction. The theoretical part deals with services in general as well as their quality. It is followed by customer satisfaction, customer loyalty and possible relation between them. To obtain some primary data a field research at the busy bus station was carried out. Respondents were asked to express their overall and particular satisfaction. The findings are finally presented and discussed. It is believed that this study will help to understand the company passengers better.
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Customer’s purchasing decision based on discount offers
Topičová, Kristýna ; Procházková, Markéta (advisor) ; Štirský, František (referee)
Thesis of this bachelor work is focused on influence of the discounts on decisions of customers from different income groups. The theoretical part explains marketing key concepts. This part also describes marketing strategies, pricing and price changes. The attention is also paid to consumers' behaviour and discount efficiency based on loyalty. The practical part is made by a questionnaire survey. In the practical part, there are the results of the questionnaire survey of people's responses to discounts of toiletries and respondents' loyalty to brands.
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The usage of mobile applications for communication within the loyalty programs and direct marketing
Muff, Erik ; Zamazalová, Marcela (advisor) ; Dufek, Tomáš (referee)
The diploma thesis deals with the usage of mobile applications for communication within loyalty programs and direct marketing. The objective of this thesis is to identify the potential of the usage and to compare the efficiency of the communication through mobile applications for smartphones in communication within the loyalty programs with e-mailing. The comparison of both communication channels was done based on campaigns, which were realized for purpose of this thesis for the real client. Researched metrics were click through rate and conversion rate. The identification of mobile application usage potential for communication was done through questionnaire and interview with experts.
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Srovnání spokojenosti zákazníků firem České dráhy a Student Agency
Mariánková, Petra
Mariánková, P. Comparison of customer satisfaction of Student agency and České dráhy. Bachelor thesis. Brno: Mendel University, 2014. The main aim of bachelor thesis is comparison of customer satisfaction two transport companies. The thesis is divided into two parts. The first theoretical part describes transport services, service quality, customer satisfaction and loyalty and marketing research. In the second part deals with the results of the primary survey questionnaire and tested hypotheses. At the conclusion of the thesis are formulated recommendations for both transport companies.
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